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The Global MeWhy Journalist’s Need to be Their Own
Brand
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Dr. Bill Silcock, Walter Cronkite School, Arizona State University
@drbillasu [email protected]
+Types of social media (Antony Mayfield)
1. Social networks – build personal pages to connect with friends and to grow your blog followers (Facebook, Twitter, Instagram Pinterest)
2. Blogs 3. Wikis – communal databases that anyone can edit
4. Podcasts – audio/video subscriptions
5. Forums/Online communities – discussions form around a topic
6. Content communities – sharing of content (Flickr, YouTube, Vimeo)
7. Microblogging – social networking merges with blogging (Twitter)
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Making Twitter Work for You
Use Tweet Deck or Hoot Suite
Participate: linkretweetfollowinteract
Connect outside your immediate circle: Twitter isn’t Facebook
Add signal, not noise
The Minimalist Guide to Twitter: How to Handle It in 15 Minutes a Day
http://boostblogtraffic.com/minimalist-twitter/
++ TwitterFacebook
Lessons from the Cactus Garden
How to grow your OnLine Identity
YourBrand
ABOUT ME LINKED IN
PROFESSIONAL BRAND IDENTITY
• Personal Brand Assets:
• 1. Your Name
• 2. Your Picture
• 3. Personal brand statement
++Write a personal brand statement
“I am a Mexican multimedia journalist who seeks to capture humanity through visuals and sound.”
“I am a bilingual print and online journalist who believes in the power that journalistic words can have in exposing injustice and catalyzing change.”
“I am a bilingual, global-minded journalist who believes in telling stories that effect change and connect people of diverse backgrounds.”
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++Establish a searchable identity
Create a consistent identity across your social media and professional profiles.
Decide what name you want to be known by professionally.
Make sure it’s unique enough to allow you to be found on the first page of a Google search
Consistently use it across platforms
Twitter, LinkedIn, Facebook, About.Me
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+Your Online Identity
Personal Brand Assets Your name Picture Personal brand statement “I am a
[reporter/editor/videographer] at the [your newspaper/station].”
Find your niche What’s unique about your talents and
interests? What topic are you an expert in? What topic isn’t covered much in the news? What topic isn’t covered at all?
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Who am I?My Personal Brand
TraditionalEmail address
B. William Silcock, PhD Associate ProfessorCurator, Hubert H. Humphrey Fellowship Program Director, Cronkite Global Initiatives
Faculty Fellow, Barrett the Honors CollegeWalter Cronkite School of Journalism and Mass CommunicationArizona State University555 N. Central Avenue, Room 381 Phoenix, AZ 85004Office:(602)496-5174. Cell: (480)406-2212. Research Focus: Global Journalism,Ethics & Social MediaWebsite: http://cronkite.asu.edu/faculty/silcockbio.phpEmail: [email protected] Twitter: DRBILLASU Facebook: www.facebook.com/bill.silcock Linked In: Bill Silcock
Social Media Links Added
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+Blogger Relations
Prove that you monitor blogs when reaching out to bloggers
Get involved with their community Participate in comments Provide content in many social media forms
- tweet
Create your own blog to connect and promote Bloggers want “linklove", so link
Find “A-list” blogs by searching blogrolls
Bloggers are passionate experts
How to Build Relationships with Popular Bloggers (Even If It Scares You Silly)
http://boostblogtraffic.com/outreach-steps/http://boostblogtraffic.com/outreach-steps/
http://boostblogtraffic.com/outreach-steps/
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++You create content; do not fear posting information
Post your FULL NAME (not user name), Web address and phone number
Posting self-authored content such as text, photos and video has become a cornerstone of engagement in the era of the participatory Web
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++Advice
Buy domain name for your professional portfolio (online résumé) http://www.godaddy.com/default.aspx http://lifehacker.com/5124856/most-popular-reliab
le-and-affordable-web-hosts
Things to include: Résumé, bio, professional goals or mission Links to social media Portfolio of stories and/or multimedia
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++Advice
Use professional email address, not hellokitty
Be unique http://vimeo.com/4227128
Join a professional social networks
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