PowerPoint Presentation
THE ARTOF IMMERSIONNew Media Producing Building Storyworlds: the
art, craft & biz of storytelling in 21cClass 1 9.12.12Columbia
University - Fall 2012Taught by Lance Weiler Visit
www.buildingstoryworlds.comReleased under a Non-Commercial
ShareAlike Creative Commons License
Were in the silent era of immersive storytelling. The grammar
for how we tell stories in the 21st Century is just starting to be
written.
www.buildingstoryworlds.com @lanceweiler
The current infrastructure is fragmented. The technology that
connects us is based on user needs. But story will drive the next
gen of mobile and social applications.
www.buildingstoryworlds.com @lanceweiler
STORYPLAYSOCIAL
Immersive storytelling is a shift from unidirectional mass media
to omnidirectional engagement.
www.buildingstoryworlds.com @lanceweiler
www.buildingstoryworlds.com @lanceweiler
Above diagram Elements of Pandemic 1.0 Sundance 2011 release.
Take away: The experience could have worked with half the elements
effectively. Designing With simplicity is challenging its easy to
design three buttons but much harderTo design one that intuitively
comprises three.
www.buildingstoryworlds.com @lanceweiler
Early transmedia works have been rooted in marketing and
promotion. www.buildingstoryworlds.com @lanceweiler
Sundance has formed a new lab focused on immersive storytelling
called the New Frontier Storytellers Lab.
www.buildingstoryworlds.com @lanceweiler
www.buildingstoryworlds.com @lanceweiler
www.buildingstoryworlds.com @lanceweiler
www.buildingstoryworlds.com @lanceweiler
the beast
I love bees
perplex city
world without oil
hope is missing Early notable
projectswww.buildingstoryworlds.com @lanceweiler
Additional project info
www.tegenlicht.vpro.nl/dossiers/energy-risk.html
COLLAPSUS an energy conspiracyExperience Design: SUBMARINE
CHANNEL
AMSTERDAMwww.submarinechannel.comwww.buildingstoryworlds.com
@lanceweiler
OVER 40 people working
6 Plus Month schedule
Narrative filmmaking
Animation
Interactive site
Casual games
Released with VPROEnergy Transition TV docin Netherlands
Nominated for an International Emmywww.buildingstoryworlds.com
@lanceweiler
When working for microsoft R&D I became more interested in
interactivity between the player/viewer and the space between the
screen instead of on the screen. A simple way to describe it is
with traditional literature. I am interested in the relation
between text and the person reading, the space in between.
TOMMY PALLOTTA DIRECTOR www.buildingstoryworlds.com
@lanceweiler
JeJune - in 3 episodesExperience Design by NONCHALANCE SAN
FRANCISCOwww.nonchalance.orgwww.buildingstoryworlds.com
@lanceweiler
www.buildingstoryworlds.com @lanceweiler
www.buildingstoryworlds.com @lanceweiler
URBAN GAMING& STREET ART
www.buildingstoryworlds.com @lanceweiler
Nonchalant Radio Transcription the battle against JeJune
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Nonchalant Radio Transcription - Fold 1
www.buildingstoryworlds.com @lanceweiler
But you can see, with each subsequent episode weve produced, the
story has become primary. Just the way that storytelling techniques
in film had to evolve, such is it with this emerging medium. And
yes, we beta-test each experience extensively with volunteers
before we launch it publicly. We learn a lot about the way that
people synthesize information through these tests.
JEFF HULL - JeJune EXPERIENCE
DESIGNERwww.buildingstoryworlds.com @lanceweiler
Sleep No More NYC Experience by Punchdrunk LONDON
www.sleepnomorenyc.comwww.buildingstoryworlds.com @lanceweiler
www.buildingstoryworlds.com @lanceweiler
Over 100 rooms 5 stories 6 Months to build + 200
volunteersBoston run had over 30,000 people attend
www.buildingstoryworlds.com @lanceweiler
Punchdrunks core belief is that the audience is the center of
the action. In most theaters, you switch off your body and its just
your brain watching. With Punchdrunk we flip this notion. We bring
the body back to life. The audience cant be passive. They have to
go out there and find the action for themselves.
FELIX BARRETT - SLEEP NO MORE
CO-DIRECTORwww.buildingstoryworlds.com @lanceweiler
The Wilderness Downtown www.buildingstoryworlds.com
@lanceweiler
BEAR 71www.buildingstoryworlds.com @lanceweiler
NFB interactive www.buildingstoryworlds.com @lanceweiler
arte www.buildingstoryworlds.com @lanceweiler
www.buildingstoryworlds.com @lanceweiler
STORY R&DResearch & Development Fail fast and learn from
it. There is value in treating story like software in the sense you
can release versions and have participants test and feedback. Over
the course of the semester we will design, build and run a beta
test of an immersive storytelling experience.
SUGGESTED READING: Little Bets by Peter SimsThe Art of Immersion
by Frank Rose (see next page) www.buildingstoryworlds.com
@lanceweiler
Make sure to checkout the @frankrose book The Art of
Immersion.
THANK YOU
Contact: @lanceweiler www.lanceweiler.com
