AN ASSIGNMENT ON

BUSINESS STRATEGY

SUBMITTED:

NAME:

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DATE OF SUBMISSION:

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SUMMARY AND FINDINGS

Research has exposed that Autoglass clients are much satisfied than the

competitors and they have also displayed that they are the finest in the service

business relating to the banking and retailing sectors. Autoglass is winning the

emotions of their clients over their service area and also won a series of rewards for

being the best windscreen replacement enterprise among the competition.

Autoglass has conveyed outstanding compilation of services and their products.

They are heading for much greater market segment and going up in a steady step

by starting from only a minor family business to possess 500 outlets in all over the

Europe. Autoglass focused mostly on the client’s satisfaction and how to uphold the

services efficiently.

Autoglass’s attention on the client’s satisfaction has made the inventor in this area of

servicing windscreen. From the circumstance and study on Autoglass it can be

inferred that Auto glass is in a good position to confront the competition and face the

new encounters that will come in the future.

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TABLE OF CONTENTS

Summary and Findings...............................................................................................2

Task 1.........................................................................................................................5

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS.....................................5

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN AUTOGLASS..........................................................................................................6

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS....9

Task 2.......................................................................................................................12

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS....................12

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST TWO APPROACHES................................................................................13

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION TO AUTOGLASS...............................................................................16

Task 3.......................................................................................................................17

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT...........17

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS.......21

Task 4.......................................................................................................................22

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION OF AUTOGLASS.................................................................22

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY FOR AUTOGLASS...........................................................................23

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY.............................................24

Conclusion................................................................................................................25

References...............................................................................................................26

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TASK 1

1.1 EXPLAIN THE MISSION, ROLE OF STRATEGY, OBJECTIVE, VISIONS, GOALS AND CORE COMPETENCIES OF AUTOGLASS

Mission of the AutoglassCompany

A mission statement is a declaration of the resolution of a company (Grant M. R.,

2010). The operation of Autoglass Company is the pleasure of the customers. The

Autoglass Company delivers the best windscreen facilities. This goal of satisfying

the clients of Autoglass Company indications them to plan the visions of their

organization (Autoglass Company).

Vision of the AutoglassCompany

The AutoglassCompany sets its vision in concern with the goal to deliver the

maximum level of customer facility in the industry (Grant M. R., 2010). They have by

now established a widespread network to aid the customer and take a 92%

satisfactory rate amongst the customers. Autoglass is rising day by day and this

policy will assist them to describe the tactical limitations of the firm (Autoglass

Company).

Core Competency

A core competency is a conception of theory that lay down the issues that a

business sees as principal to the method the business or its employees work (Grant

M. R., 2010). The core competency of the Autoglass Company is that they can

repair or switch every kind of cracked or damaged glass of any model. Autoglass is

supplying fleet services to the clients to repair or switch any kind of cracked or

damaged glass (Autoglass Company).

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Strategic Intent:

The notion of strategic intent suggests that there's a general outlook on while the

enterprise should to be going instead of a unquestionable affirmation of aide in

Nursing foreseen conclusion and this proposes that there should to be galore of

flexibility central the affirmation to allow for workers start, cluster help and adaptation

in light-weight of altered attenuating components (Hoffman, K. Douglas, Scott W.

Kelley, and Holly M. Rotalsky.2009). The strategic intent of Autoglass is to ascertain

itself because the market foremost wholeheartedly. They are doing all the

undertakings to stay foremost.

Role of Strategy of Autoglass:

The foremost task in strategic administration is often the compilation and

dissemination of the illusion and therefore the method affirmation. This summarizes,

in essence, the comprehending of a business (Hoffman, K. Douglas, Scott W.

Kelley, and Holly M. Rotalsky.2009). Autoglass has assembled their purposes in

theme conceiving in an exceedingly approach that the notions maintain an

unquestionable time span centralized the execution (Autoglass Company).

Objective and goals of Autoglass:

The foremost aim of Autoglass is to direct their purchaser by fixing or refurbishing

broken windshield of any vehicle. The aim of Autoglass is to pattern their enterprise

augment and help the worldwide persons (Autoglass Company). They are increasing

their enterprise by being triumphant the hearts of the purchasers.

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC

PLANNING IN AUTOGLASS

There are a small number ofmatters that need to be spoken in concern to planning

strategies (Grant M. R., 2010). Given the circumstances in the case we can enquiry

the competitive benefits of Autoglass.

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Competitive advantage of Autoglass

Autoglass is currently a major service supplier of windscreen. At present they have

captured a gigantic market segment with their diverse types of facility (Autoglass

Company). Autoglass is rising and it would be useful to examine the modest

advantage they have. In instruction to do so, we can use the Ansoff’s Growth Matrix

(Armstrong, G., & Kotler, P., 2006).

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Existing Product New Product

Existing

Market

New Marke

t

Figure: Ansoff’s Model

Market Penetration

DiversificationMarket Development

Product Development

Ansoff’s Growth Matrix is a marketing implement that proposes four substitutions

(Ivanauskiene, N, &Auruskeviciene, V., 2009). As we already learned from the

circumstance that Autoglass has amplified its market share and it consumes a

capacity to assist 1 million client having problem with windscreen. So, based on the

skills Autoglass can deliver customers with current product as well as presenting a

new product of side view mirrors. In the matrix with four approaches lie different

risks. The strategies are:

1. Market penetration – A market scheme herewith an enterprise searches for

to recognize larger dominance in the market all through which they already

are giving (Melody, Y. & Kevin, H., 2000). This conceives normally focuses on

apprehending a larger share of aide degree living market. all through this part

Autoglass will boost its market segments by enterprise an allotment of their

merchandise and apply an allotment of customers

2. Product development – In this strategy Autoglass can convey “side view

mirror” a new product to the current market of windscreen to capture more

customers.

3. Market development – This strategy states to the fulfillment of new customer

assemblies. Autoglass can upsurge their market segments to capture new

customers.

4. Diversification – This strategy is used to prevent the threats by announcing

new product in new marketplace to blowout the risks related with older one.

Autoglass Company has enormous prospects in the market. They can rise the

progress rate promptly by satisfying the customer, attaining and retaining them.

They can set goals for three years to attain more clients and develop new products

that are appropriate to the market and constructing demand (Kotler, P., 2000).

Throughout the targeted period the Autoglass Company should line up its

geographic region; where they will generate a vast market and they should define

the principles for selecting a well-organized service provider who will provide quality

products.

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Definition of Top-Down and Bottom-Up

Informal Planning: informal planning is that the procedures while the supervisor or

foremost of an assembly develops an inspiration with no one accepted structure and

rigid associations (Grant M.R. 2010). Certain as exploding instant things managers

use this approach while it's conditionally significant to conceive any prescribed

structure of close to up with or the timeline for conceiving isn't ample. It’s significant

to command short allowance objectives of the organization.

Top-Down: A top-down approach is basically the breaking down of a method to gain

awareness into its compositional sub-systems (Grant M. R., 2010).Autoglass is

prosperous in using the method in their product improvement.

Bottom-Up: A bottom-up approach is the patching together of schemes to give

growth to more compound systems, accordingly making the original systems sub-

systems of the developing system (Grant M. R., 2010).Autoglass is prosperous in

using this method to deliver the facilities to the customers.

Behavioral Approach for Autoglass: Autoglass should to approach centered the

top-down procedure in alignment to capitalize their assets and to handle the affray

inside the future. Autoglass could be a growing enterprise central the enterprise and

therefore the service they're undertaking won't be decent for them to comprise on to

the location interior the market. They have to reach to up with some developments

for his or her merchandise and market in alignment that they could a wide-ranging

marketplace for the purchasers.

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR

AUTOGLASS

1. BCG Growth Share Matrix

Autoglass can split their merchandises in such a fashion where they can

place in order their products and achieveaninteraction in the portfolio

(Ivanauskiene, N, &Auruskeviciene, V., 2009). This matrix displays the

organization 4 kinds of magnitudes that will be challenged by an organization

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(Gudonaviciene, R, &Rutelione, A., 2009). It also aids the organization to

distinguish when to invest in the current product, when to separate all wages

from the market segment and when to emphasis on a new commercial

venture.

Placing goods in the BCG growth share matrix Autoglass will face 4 types of

consequences in the market. And they are:

A. Stars: High Growth and High Market Share

It needs a great measure of cash for which directors need to take

choices from which the cash will be created and used.

If managers can make the business money-making and uphold a

stable market segment then it will outcome in the cash cow and the

Corporation can gather cash from the business.

B. Cash Cows: Low Growth but High Market Share

The product will achieve low progression in the marketplace but it will

have the maximum market share from which the association will turn in

profits and maintain revenue.

C. Dogs: Low Growth and Low Market Share

The time when the product gradually stops to make any kind of returns,

the organization should slowly deprive from the project to jump

another.

The organization must also be cautious of suffering any unnecessary

costs.

D. Question Marks: High Growth but Low Market Share

It specifies to the products that are recently presented in the market

and will slowly earn mass approval.

It similarly has the hazard of making a Dog product. If the market

segment is not amplified gradually then it would sustain loss for the

association.

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2. Strategic Position & Action Evaluation Matrix (SPACE)

Autoglass can similarly use the SPACE scheduling technique to recognize the

market necessities and function in order to enlarge the operation. This matrix

has four quadrants representing the places of the business association and

how to respond for that reason (Ivanauskiene, N, &Auruskeviciene, V., 2009).

In attention to Autoglass’s place in the marketplace they can use forceful

strategy. It can similarly used as the base for SWOT inquiry.

3. Profit Impact of Market Strategy (PIMS)

It is a kind of catalogue which delivers concrete mark to support strategies

and principles for purchasing and sustaining competitive advantage (Melody,

Y. & Kevin, H., 2000). Autoglass would probably maintain person’s service

data in alignment to research their values and designing procedure in

alignment that they will hold pathway of their accomplishment and

implementation of the procedures.

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TASK 2

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR

AUTOGLASS

SWOT Analysis

Strengths

Autoglass is providing a premium facility at low cost.

The safety structures in the product are high.

The swapped or repaired windscreen delivers the high visual clarity

The glasses replaced or fixed by Autoglass is skilful of reducing auxiliary

damage.

Weaknesses

Autoglass is hesitant in promoting the brand.

Lack of commercial is present in the AutoglassCompany

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StrengthsLow costSafetyVisual ClarityAvoiding further damage

OpportunitiesIncreasing growth rateHigh presence in emerging economyNew Product

WeaknessesLess promotion of the brandLack of advertisement

ThreatsSuppliers CompetitionGeographic LocationGovernment Policy

SWOT

Figure: SWOT Analysis

Opportunities

Autoglass has the chance to upsurge the growth rate in the business as fewer

companies are providing such services.

It is highly present in the developing economy and has a gigantic opportunity

to snatch the market.

As Autoglass is repairing and changing the windscreen, they can

likewisegrow new product such as side view mirrors or rear view mirrors.

Threats

Suppliers’ rivalry is vast in the industry. It is challenging to regulate the quality

supplier.

Geographic position is a common risk to any industry if it is not positioned in

the proper market.

The government strategies play a dynamic role in affecting the business

market.

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR

AUTOGLASS USING AT LEAST TWO APPROACHES

PESTLE study helps any association to understand the situation of the atmosphere

where the association will operate (Melody, Y. & Kevin, H., 2000). It is difficult for

every single organization to disturb the factors. It impacts the strategic conclusions

that will be engaged by an organization (Gudonaviciene, R, &Rutelione, A., 2009).

PESTLE aids the organization to make the most of prospects and minimize dangers.

PESTLE analysis

Political

Political climate varies from countries to countries and the policies impacts

the business strategies.

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Stability of governments. This may disturb the upcoming situations in a

country.

Taxation policies.

Economical

The purchasing capacity of people effects the procurements of the

organization.

Level of commercial activity that affects need for windscreen.

Socio-cultural

Standard of living and fondness of people impacts the industry.

Social norms that influence the decision to possess and use automobiles

against other means of transport.

Technological

Technology involving the designs.

Technology of windscreen manufacture.

Technological growths that may increase or decrease repair or swap of

windscreen.

Legal

Legal provisions relating to security measures.

Law concerning customer and employment is extremely emphasized.

Environmental

Environmental features such as weather, climate and climate change can

affect in the business.

Porter’s 5 forces study is a type of study which defines and helps the administration

to realize the complete context of the business (Kotler, P. and Armstrong, G., 2006).

Porter’s 5 forces are:

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1. The threat of new entrants

Economies of Scale: This means balance economies in the manufacture. In

this industry, this is normally a very small threat

Access to Distribution Channel: It is the capability to allocate the product in

the marketplace and create demand.

Government Policy: Governments can bound entry to an industry

overauthorizing requirements by controlling access to raw materials.

2. The bargaining power of customers

Number of supplier Companies: The number of supplier companies pedals

the procuring power of the consumers.

Threat of Backward Integration: A consumer has the potential to

incorporate backward by creating the product itself.

3. The threat of substitute products

Prices: Prices matter in the business because consumers shift to the product

which is proposing high class yet having low price.

Access: Access in the business for buyers has come to be much easier than

it stayed in the beginning.

4. The amount of bargaining power suppliers have

Number of Buyer Companies: The amount of companies who are acquiring

raw materials for built-up windscreen from number of suppliers.

Threat of forward Integration:Provider can participate with clients to

produce the similar product.

5. The intensity of the competitive rivalry

Number of Competitors: the number of participants is moderately low in this

industry.

Rate of Industry Growth: the industry has vast growth potentiality.

Diversity of Rivals: The opponents with new and different ideas of

challenging will likely irritated each other’s track and challenge other’s

position.

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2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’

ANALYSIS IN RELATION TO AUTOGLASS

The Stakeholders’ Grid:

1. The top right part denotes to the stakeholders who impacts the policies and

stimulate the products.

2. The top left part denotes to the stakeholder who impacts strategies but they

posses’ low attention in the organization.

3. The bottom right part denotes to the stakeholders who have high attention but

low stimulus in the organization.

4. The bottom left part denotes to the stakeholders who have low stimulus and

low attention in the organization.

The shareholders are kept in four arrangements so that each shareholder has their

precise privileges and responsibilities in address of the creation the thoughts for the

connotation which will be focused for the benefit of the association.

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High Influence

Low Interest(Latents)

High Influence

High Interest (Promoters)

Low Influence

Low Interest (Apathetic)

Low Influence

High Interest (Defenders)

Figure: Stakeholders’ Grid

TASK 3

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES

RELATING TO LIMITED GROWTH, SUBSTANTIVE GROWTH

AND RETRENCHMENT

Market Entry Strategy

Organic Growth: once associate degree enterprise association accomplishes

development over its own enterprise that's as equal as a result of the beginning of

the organization, it's far-famed as organic development. It omits any development

that is profited by pacing into the opposite enterprise or uniting or acquisition.

Merger: Merger is that the tactic by 2 enterprises gets united and turns into one

entity through lawful consolidation. the beginning of Autoglass was through such

uniting

Acquisition: this can be the tactic wherever one correct enterprise buys another

entire enterprise and assemblies up itself as a result of the owner. during this

procedure 100% or adjacent 100% possession craves to be reaching by.

Strategic Alliance: this can be the procedure whereas two or additional enterprises

accede upon reasonably common objectives and share each other’s assets to meet

those objectives. This approach is wholeheartedly a thought that resides between

the thought of organic development and connecting or acquisition.

Licensing: it's the conceive through that a mother enterprise (licensor) permits

another enterprise (licensee) to use its trademark and deal the merchandise or

services on the groundwork of affirmations on varied time spans. The time span

adopts the authorizing judge that needs to be paid to the licensor.

Franchising: it's the conceive, through that associate degree enterprise earnings

from the proper to use another company’s trademark, enterprise kind, procedures

whereas the franchisor provision the proper to the franchisee. For obtaining market

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share overseas, Autoglass could use this approach by circulation franchises in

distinct locations.

Substantive Growth

Vertical Integration: In integration a business connections with the enterprises or

partners of the provide string of links and in some things all the partners of the string

of attachments comprise below one owner (Melody, Y. & Kevin, H., 2000). Autoglass

might give work into integration by connecting with the suppliers and vendors.

Unrelated Diversification: it's the tactic once associate degree enterprise new

employees into diversification by inserting new merchandise and services that

doesn’t settle for as factual the house merchandise (Isen, Alice M., 2012). it'll be

unrelated diversification if Autoglass starts mercantilism house window crystal or

attractiveness mirrors.

Horizontal Integration: In degree integration associate degree enterprise diversity

or comes by yield facility of related to or complementary merchandise (Melody, Y. &

Kevin, H., 2000). seldom it's progressing to to boot happen that a corporation

purchases one amidst its competitors and pattern integration. Autoglass would

possible pattern such integration by connecting with alternate output that is related

to with its house merchandise.

Related Diversification: once associate degree enterprise elaborates its enterprise

with some diversification interior the house line of merchandise (Isen, Alice M.,

2012). The new productions parallelogram take into account alike to the present

merchandise.

Limited Growth

Market Penetration: It implies that penetrating the comparable market by giving

comparable price against the price of the competitors. This approach is committed to

instantly strike the competitors by benefiting their customers. It’s usually utilised to

finish sales development.

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Market Development: It proposes that aiming at new person’s phases and

appealing the non-buying customers of that phase. It assists to increase the market

share by supplementing new a part of shoppers. It’s promise for Autoglass to

develop the market by geographically increasing the enterprise and returning to the

consumers.

Product Development: It implies that developing new merchandise that don't live

presently then appealing customers to urge associate degree allotment of diversity

of merchandise or services.

Innovation: It proposes that seeking out a alone new would really like of the

consumers within the market and innovating replacement merchandise or service to

rendezvous that need.

Disinvestment:

Retrenchment: a subject utilised by firms to reduce the variability or the last size of

the strategies of the business. This theme is {sometimes} utilised so on slash costs

with the aim of fixing into an extra economic steady enterprise.

Turn around: fliparound is also a method dedicated to enterprise renewal. It utilizes

investigation and getting to save caused anguish firms and returns them to

economic condition. Turnaround administration enlists administration rethink, activity

based principally accountancy, supply malfunction determinants enquiry, and SWOT

investigation to figure out why the enterprise is lowering short. therefore on pattern a

comeback within the enterprise associations have to be compelled to verify the

bottom of the adversities and supported those adversities they need to pattern up

new strategies and standards to trounce those problems.

Liquidation: once a firm is terminated or bankrupted, its assets parallelogram live

noted and what is more the development buys creditors. Any leftovers ar circulated

to shareholders. Liquidating a firm is that the last stage of the firm’s survival. If no

alternate ideas tally the organizations then it ought to deal its assets then pay the

shareholders and stakeholders.

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Divestment: the tactic of withdrawal of shopping for into. what is more mentioned to

as divestiture, it's created for either economic or communal goals. Divestment is that

the converse of shopping for into. It the plan of action of dragging out the assets

operational and agreements those to rendezvous the gap among the financial affairs

then on liquidate the association divestment is very important for any association.

Porter’s Generic Strategy

Michael Porter pronounced a scheming that holds three overall strategies which are

cast-off by companies to gain the modest advantage (Kotler, P. and Armstrong, G.,

2006). The generic strategies are:

1. Overall Cost Leadership

2. Differentiation

3. Focal Point

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Autoglass is the market leading light and best service supplier in the UK marketplace in fixing and replacing windscreen. They are currently concentrating on the consumer pleasure and the facilities they are providing (Kotler, P., 2000).

Focal Point

Only cost leadership cannot aid an organization to fanfare their business. The organizations requires to put differentiations (Kotler, P., 2000). The Autoglass Company differentiated their facility by presenting 24/7 customer counselling actions and the fleet servicing.

Differentiation

According to the state of affairs mentioned in the case, the Autoglass Company uses the cost leadership tactic to enter the marketplace and it is serving to seize more clienteles than the participants (Kotler, P., 2000).

Overall Cost Leadership

Figure: Porter’s Generic Strategy

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR

AUTOGLASS

In alignment to amaze the exchange delivery Autoglass activity needs new notions and new accoutrement which can be all-around for them to coil the market. So advertent abutting acquire they can enquire their exchange allegation and arise to up with some development of the new article to adapt their casework and apprehend a new exchange segment.

Autoglass should be after the artsy amalgamation acquire to augment their enterprise. They can advanced with amalgamation with automakers to apprehend the new exchange segment. Autoglass is in a bang-up address and they adeptness be able to advance with the amalgamation with new associations. Because this acquire is befitting for the associations development and their centre capabilities acquire with the conceive. Amalgamation with affiliated associations will accordance Autoglass to put added aim on the customer’s amore and can beforehand new article chichi to achieve the craves of the customers.

Only alpha new article bandage and accession the exchange will not abandoned admonition the Autoglass activity to amaze in the market. Autoglass should candid adapt the acceptance of the bargain so that they adeptness accede what the bargain are adorable for and to what bulk of accepting customer’s crave.

The Autoglass is at present acquire a 92% accepting bulk amidst the customers. But with addition of the activity the accepting bulk adeptness adapt and Autoglass allegation to accrue a timescale for the new goals and addition of the new services. Advertent the breadth in the enterprise, Autoglass can accession a 5 address acquire that will be abounding for Autoglass to altercate up with the affray and beforehand amalgamation with the automakers to amaze the enterprise. Autoglass can accustomed abutting 5 address to obey with concepts they acquire taken and achieve the abutting affiance to the customers.

 

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TASK 4

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR

STRATEGY IMPLEMENTATION OF AUTOGLASS

Execution of the tactic in the business is very significant and it brings a distinct

signification for the organization’s revenue. In the execution of the policies it

specifies to the policies that are selected and measured to earn return for the

organization (Melody, Y. & Kevin, H., 2000). In the strategic phase the policies are

studied and the viability of the policies is confirmed to see if those policies are real-

world or not (Ivanauskiene, N.&Auruskeviciene, V., 2009). If the policies fail to

achieve important score then it is twisted down and measured as unfertile one.

Autoglass is essential to use broad filtering actions of the policies to seize and hold

the market share.

CEO of an organization is accountable for rotating the notions into certainty and

makes a scratch in the industry (Schultz, H., 2006). To apply proficient and effective

policies all the assemblies in the organization are combined at all phases of the

policy making and strategic choice which results in a well lucid plan and the

expansion or modification of the policies are possible.

In edict to attain the embattled market share rich and reliable declarations are

necessary. Mutual conceptions are essential in identifying and testing the

hypotheses, centers of the policies and intend actions.

Autoglass administration should compute the affairs and sales agency to double-

check the best bazaar allocation and sales. The sales array care to be developed

throughout a agency which will abide with the affray central the market. Productive

advertisements in accordant localities would apparently facilitate an allocation

throughout this consider. The centre competencies should to be acutely

concentrated to affability the shoppers.

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Managers charge to affect and advice the workforces to assassinate the strategies

that are booty on calmly and finer (Michael A., 1999). Nourishing the ambition ability

will aftereffect in agent accomplishment and accuracy in job environment.

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT

A NEW STRATEGY FOR AUTOGLASS

In order to calculate the resources of Autoglass, the association needs to pick the

exact resources and place them in the right divisions to produce the facilities

(Michael A., 1999). Autoglass has line up its human resources because as it is a

service provider of windscreens and needs a vast man power to encounter the

demand of the clients. Autoglass at present has 159 customer consultants working

24/7 to meet the customer’s plea. Autoglass also has fleet servicing which needs

man power as well and they are watchful about their work force. So Autoglass is

spending massive amount in teaching and developing the abilities of the staffs to

deliver the best facility in the industry. Autoglass preserve the highest standard of

NVQ (Arazy, O, & Gellatly, I., 2012).

In contemplation of materials and time distribution Autoglass is the top Company in

the business because they are expending the best materials to confirm the stability

and safety of the consumers and also upholding time in distributing the service.

In the given scenario the Autoglass Company is efficient in their resource planning

and evaluating the resources thoroughly to provide the best service.

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4.3 DISCUSS TARGETS AND TIMESCALES FOR

ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN

STRATEGY

Evaluation of the benchmark outcomes:

Quarter 1 The company should be bring up with the strategies and find out

the feasibility of the strategies whether the strategies would reflect

in the expected outcome. They can take the feedback of the

customers and find out what else they are looking for in the

windscreen repairing service. There should be weekly and monthly

monitoring by the line managers of the divisions.

Quarter 2 During the period Autoglass should review the customer’s feedback and

implement the desired plan to expand the business. The line managers

should be responsible for collecting the feedbacks and acting towards it.

Quarter 3 This is the quarter of gathering information and takes research note on

the implemented strategies. The management should find out the gap

between the expected outcome and actual outcome. The GAP might

occur because of lack of coordination or inefficiency of the employees

and line managers.

Quarter 4 Management should organize a training program to fill in the gap. So

that the employees can achieve the organization goal in desired manner.

Quarter 5In this quarter the organization might achieve the desired results based

on the strategy making and the implementation method. If the

management fails to achieve the objectives through the strategies, then

they have to initiate actions based on information like training the

employees or providing support to them.

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Table: Evaluation of the outcomes

CONCLUSION

As a bazaar baton Autoglass has set a new accepted of casework to its consumers. This

archetype cannot be done after accord and Autoglass shows that they accept a huge

cardinal of able and able workers by whom they accept accomplished which was already

unconceivable in this industry. Their customer achievement amount is appetent for a

account aggregation of the world. Their abstruse admission was blood-tingling for the

clienteles. Now-a-day they are aggravating to access their bazaar and it may account those

adverse new challenges but in adjustment to become an all-around bazaar spearhead every

aggregation should accept any affectionate of challenges.

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REFERENCES

Arazy, O, &Gellatly, I., 2012, 'Corporate Wikis: The Impact of Autoglasss in the

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