October 22, 2008

A Brief Prosperity Profile of Windsor, Ontario

Kevin Stolarick, PhDResearch Director

2

1. Present Benchmark Peers2. Describe Selected Measures

a. Some “Lagging”b. Some “Leading”

3. Get Your ThinkingWhere does Windsor rank?

4. Discussion

Outline / Approach

3

Benchmark Peers

Peer Selection

14 peer states/ provinces for Ontario based on population.

10 cities/regions selected with populations approximately the same as Windsor.

• Ann Arbor, MI• Canton, OH• Fort Wayne, IN• Lansing, MI• Peoria, IL• Reading, PA• Santa Barbara, CA• Spokane, WA• Tallahassee, FL• Victoria, BC

4

5

Technology

Technology“A high technology base is both a necessary condition for and a result of a region having a strong creative economy.

Being known as a "high-tech" region helps to attract the creative workforce, which, in turn, generates new technologies making the region even more high-tech.”

Technology

• “Tech Pole” Index (based on Milken Institute)– Share of total US/Canada “high technology”– Regional concentration of “high tech” among all industries

• Combination allows smaller, tech-intensive regions to score well

• US & Canada, based on total employment

7

Tech-Pole Index: Where does Windsor rank?

• Ranking out of 11 (Windsor + 10 peers)

• Peer Average: 0.099• Lowest peer score: 0.008 (Canton, OH)• Highest peer score: 0.385 (Ann Arbor, MI)

•Where does Windsor rank?–Top 3?–Bottom 3?–Middle 5?

8

Tech-Pole Index: Windsor “Middle 5”

9

10

Talent

Talent“The concentration of people in the Creative and Super Creative Classes, has a stronger relationship with economic growth.

Creative people don't just cluster where the jobs are. They cluster in places that are centers of creativity and also where they like to live.

Places need a people climate -- or a creativity climate -- as well as a business climate.”

Talent

• “BA and above”

• Percent of population 25 and older with a bachelor’s (4-year) university degree or higher (masters, graduate, PhD)

12

Talent Index: Where does Windsor rank?

• Ranking out of 11 (Windsor + 10 peers)

• Peer Average: 27.6%• Lowest peer score: 18.1% (Canton, OH)• Highest peer score: 51.7% (Ann Arbor, MI)

•Where does Windsor rank?–Top 3?–Bottom 3?–Middle 5?

13

Talent Index: Windsor “Bottom 3”

14

Talent

• Now, a “Creative Economy”– Innovation, Thinking, Creativity

• “Paid to think”–Everyone has the potential to be creative

• Percent of workforce in the “Creative Class”T = Technology and R&D InnovationA = Arts and CultureP = Professional and ManagerialE = Educating and Training

15

Creative Class: Where does Windsor rank?

• Ranking out of 11 (Windsor + 10 peers)

• Peer Average: 29.7%• Lowest peer score: 24.7% (Reading, PA)• Highest peer score: 38.2% (Tallahassee, FL)

•Where does Windsor rank?–Top 3?–Bottom 3?–Middle 5?

16

Creative Class: Windsor “Bottom 3”

17

18

Tolerance / Inclusiveness

Tolerance / Inclusiveness“Diversity has become a politically charged buzzword. To some it is an ideal and rallying cry, to others a Trojan-horse concept that has brought us affirmative action and other liberal abominations.

Creative Class people use the word often, but not to press any political hot buttons. Diversity is simply something they value in all its manifestations.”

Tolerance / Inclusiveness

• Mosaic Index

• Percent of population foreign born

• Immigrants generate growth and are a sign or regional “openness”

20

Mosaic Index: Where does Windsor rank?

• Ranking out of 11 (Windsor + 10 peers)

• Peer Average: 9.9%• Lowest peer score: 2.2% (Canton, OH)• Highest peer score: 23.6% (Santa Barbara, CA)

•Where does Windsor rank?–Top 3?–Bottom 3?–Middle 5?

21

Talent Index: Windsor “Top 3”

22

23

Population Growth

Population Growth

• Percent growth/decline in total population

• Between 2001 and 2006

24

Population Growth: Where does Windsor rank?

• Ranking out of 11 (Windsor + 10 peers)

• Peer Average: 3.5%• Lowest peer score: 0.2% (Santa Barbara, CA)• Highest peer score: 7.4% (Reading, PA)

•Where does Windsor rank?–Top 3?–Bottom 3?–Middle 5?

25

Talent Index: Windsor “Middle 5”

26

October 22, 2008

Discussion / Summary

27

For More Information

28

For More Information

•Richard Florida’s books– “The Rise of the Creative Class”– “The Flight of the Creative Class”– “Who’s Your City?”

•www.martinprosperityinstitute.org

•www.creativeclass.com

29

October 22, 2008

Thank YouKevin Stolarick