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A Brief History of Content Joe Gollner Gnostyx Research Inc. www.gnostyx.com www.gollner.ca @joegollner

Brief History of Content (J Gollner 2014)

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This presentation was first created for an opening keynote at Documation 1999 and it has evolved to reflect ongoing evolution ever since. The Brief History of Content explores how we came to look at content as a discrete entity and as something we needed to think about, manage, and perfect separately from how we conduct our routine information exchanges. Information carries content and when we are put upon to deliver content in many ways simultaneously we have no choice but to treat content separately and in a way that is more open, adaptable, portable and processable than what any single information transaction, in being concretely rooted in a specific transactional context, will ever need to be. The Brief History of Content chronicles the emergence of content technologies that now make it possible to manage and evolve content as strategic enterprise assets.

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Page 1: Brief History of Content (J Gollner 2014)

A Brief History of Content

Joe Gollner

Gnostyx Research Inc.

www.gnostyx.com

www.gollner.ca@joegollner

Page 2: Brief History of Content (J Gollner 2014)

In the Beginning

Content was really staticIt was the polar opposite from today – people travelled to view the content

Page 3: Brief History of Content (J Gollner 2014)

And then there were

… table(t)s…

…and

books…

Page 4: Brief History of Content (J Gollner 2014)

Paperwork: The Empire of Documents

Page 5: Brief History of Content (J Gollner 2014)

Memex & a New way to Look at Documents

Adapting to the Exponential Growth in

Knowledge Resources

Seeking a new

medium in which

documents would

become more

manageable &

more dynamic

1940 1960 1980 2000

Page 6: Brief History of Content (J Gollner 2014)

Knowledge Application with Technology

Leveraging Knowledge through Automation

The modern organization cannot survive

without automation as a means to

encapsulate & leverage knowledge

1940 1960 1980 2000

Page 7: Brief History of Content (J Gollner 2014)

Augmenting Human Intelligence

Leveraging Automation to Assist Personal and Team Productivity

Douglas Engelbart

Workstation - 1966

Workstation - 1968

An integrated working environment

in which “paperwork” was

performed electronically

& with great efficiency

1940 1960 1980 2000

Page 8: Brief History of Content (J Gollner 2014)

The Internet & the Flow of Information

Connecting Organizations

to form Knowledge Enterprises

Combining the capabilities

of research facilities to undertake

more challenging projects

1940 1960 1980 2000

Page 9: Brief History of Content (J Gollner 2014)

A Vision of Hypertext Documents

Theodor (Ted) Holm Nelson

1940 1960 1980 2000

Exploring the Anatomy of Document Content

Page 10: Brief History of Content (J Gollner 2014)

Standards for Digital Document Exchange

GOAL

Supplier and Client

STDS

INTERIM SOLUTION

Supplier ClientSupplier

PROBLEM

Client

1940 1960 1980 2000

Continuous Acquisition & Lifecycle Support (CALS)

Page 11: Brief History of Content (J Gollner 2014)

SGML: A Grammar for Document Content

1940 1960 1980 2000

Charles Goldfarb

The Father

of SGML

Standard

Generalized

Markup

Language

This was when content was first truly considered as

something that could be managed as a precursor

to multi-channel information events

Page 12: Brief History of Content (J Gollner 2014)

The Web as the Triumph of Simplicity

Sir Tim Berners-Lee

The Father

of the Web

1940 1960 1980 2000

“to allow

information

sharing within

internationally

dispersed teams”

Hypertext Markup

Language (HTML):

a simple application of SGML

Page 13: Brief History of Content (J Gollner 2014)

Elevating the Intelligence of Web Content

Yuri Rubinsky

Spiritual Father

of XML

1940 1960 1980 2000

The Extensible

Markup Language

is a simplified profile

of SGML designed to

support Web applications

Page 14: Brief History of Content (J Gollner 2014)

XML in the Wilderness

The driving force behind XMLimmediately became facilitating new ways to integrate, adapt & deploytechnology applications

Represented the accumulating pressure to build truly open & extensible applications

This focus explains a great deal about the character of XML

Page 15: Brief History of Content (J Gollner 2014)

The Rapid Rise of Social Media

1940 1960 1980 2000 2010

Technically

enabled by

the integration

capabilities

provided by XML

Page 16: Brief History of Content (J Gollner 2014)

The Semantic Web

Introducing a formal, interchangeable

expression of meaning suitable to

automated processing.

Essential for marshalling radically

distributed services.

1940 1960 1980 2000 2010

Page 17: Brief History of Content (J Gollner 2014)

Darwin Information Typing Architecture (DITA)

Distilling two decades of experience in applying markup languages

to content resources that exhibit high levels of reuse & are delivered in many ways

1940 1960 1980 2000 2010

Page 18: Brief History of Content (J Gollner 2014)

Office Open XML (OOXML)

1940 1960 1980 2000 2010

ISO/IEC 29500:2008

(not without protest)

Ubiquitous XML

Page 19: Brief History of Content (J Gollner 2014)

The Mobile Revolution & Adaptive Content

The mobile revolution has been enabled in part by the widespread

deployment of standards for adaptive content (XHTML/ePub/HTML5)

and integrated services leveraging interface standards & semantic technologies

1940 1960 1980 2000 2010

Page 20: Brief History of Content (J Gollner 2014)

The State of the Content Art: Content Solutions

Technology

Knowledge

Business

ContentSolutions

Cont

ent

Man

agem

ent Know

ledge

Managem

ent

BusinessSystems

Documented & Integrated

Glo

bal &

Dyn

amic

Open &

Extensible

Content Solutions

leverage portable & processable

content to bridge gaps that

cannot otherwise be bridged

Content Solutions

integrate the three

key enterprise domains:

- Knowledge

- Business

- Technology

Historically, the inability

to move content across

boundaries has thwarted

all efforts to fully integrate

the modern enterprise.

Page 21: Brief History of Content (J Gollner 2014)

The Anatomy of Content Solutions

Content Technologies

ContentAcquisition

ContentManagement

ContentDelivery

ContentEngagement

ContentStrategy

Content Engineering

Content Solutions

The Content

Life Cycle balances

four primary activities

- Acquisition

- Delivery

- Engagement

- Management

under the direction

of Content Strategy

Content Engineering

marshals Content

Technologies to build

scalable & sustainable

Content Solutions

Page 22: Brief History of Content (J Gollner 2014)

Content Engagement

Stands out as the

most novel element

in the core Content

Life Cycle

It focuses resolutely

on how content is used

& and how the user

community can become

actively engaged in a

process of continuous

& constructive change

The Radical Element: Content Engagement

Page 23: Brief History of Content (J Gollner 2014)

ContentIs what we plan, design, create,

reuse & manage so that we can

deliver effective information

transactions.

Content is potential information

(an asset).

InformationIs the meaningful

organization of data

communicated in a

specific context with the

purpose of influencing others.

Information is a transaction

(an action) that contains & delivers Content.

An Inescapable Definition of Content Emerges

An information transaction is composed

of numerous content components

coming together to create effective

information events. From this insight,

all else can be derived.

Page 24: Brief History of Content (J Gollner 2014)

Moving Forward

The Content Disciplines

Are approaching

a point of maturity

& convergence

that makes it possible

to enable highly

efficient & responsive

Content Life Cycles

The Next Phase

We will see what

happens when content

is unleashed & when people can leverage this capability

to make a whole new world of connections…