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A presentation on increasing youth membership and retaining membership in Rotary District 5040.
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Rotary & RotaractBridging the Gap & Growing the Family
DISTRICT 5040
Hi
3
Why are we here?
ROTARY
Numbers
• 8 Clubs • 19-30 years
old
Rules
• Rotary sponsored
• Autonomous
Projects• Individual• District
STEPHANIE
MCEWAN
ROTARACT HIGHLIGHTS
THE VISION
Bridging the Gap & Growing the Family
What is Rotary?
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What is Rotary?
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What is Rotary?
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What is Rotary?
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THE CURRENT
SITUATION
Internal Analysis
Strengths
Weaknesses
Opportunities
Threats
Target Youth Market
Target Market:
• 25-45 years old• Gen X and Gen Y
Service & Creative Industries Technological
Shifts
ISSUE & OBJECTIVE
Great
Place
to BE!
Prevailing Issues
Objective 1: Bridging the Gap
Great
Place
to BE!
Objective 1: Bridging the Gap
Great Place
to BE!
Objective 2: Grow the Family
BRIDGING THE GAP
Joint Projects
INVOLVEMENT Community
COLLABORATIONMeaningful
LOCAL
Planning together
Joint
CHALLENGINGImpact
Creativity
Innovation Social Benefits
Community
COLLABORATION
Planning together
CHALLENGINGCreativity
Joint Joint Impact
SocialBenefits
INVOLVEMENT
Meaningful
LOCALInnovation
Social BenefitsJoint Social
Benefits
Local
Innovation Social BenefitsJoint
INVOLVEMENT
MeaningfulCreativity
LOCAL
NewGen Clubs
• Creating a temporary net• Offer more flexibility
• Span wider geographic area
• Lower financial barriers
• Hands-on focus
Great Place
to BE!
Objective 2: Grow the Family
GROW THE FAMILY
Growing the Family
Bringing in new members requires communicating value.
Who? What?
When? Where?
How?
Who
Connecting Existing & Past Members
• Lead tracking database (SalesForce)
• Keep in contact (newsletters, RSS)
Targeting Potential Members
• Media exposure
• Word of mouth
• Advertising
WhatIntegrated Communications Strategy
Social Media
Search Engines
Local Media
OutreachBusiness Community
When & WhereO
nli
ne
ad
ver
tisi
ng •Cost-per-click
•Facebook Ads•Google Ads/Adsense•Craigslist
How
• Landing page is very important!
• Ad text is very important.
Branding
Rotary does everything.
What’s our elevator pitch?
Rotarybuilds leaders
who champion local community and international
initiatives for the betterment
of humankind.
Elevator Pitch
Differentiate Rotary from competitors on principle of
building leadership.
District Communications Committee
Membership management
Advertising
Social Media
Public Relations
How it Will Work
• Joint venture• External volunteers• Funded by each Club
• $100-200 annual cost per Club
Objective 1: Bridging the Gap
Big Local Impact Project
Supporting NewGen Rotary Clubs
Objective 2: Grow the Family
Integrated Communications through New Media Channels
District Communications Committee
Q&A Thank you
