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P R O G R A M Day 2 April 7, 2017 FRIDAY 8:30-10:00am Creative, Out of the Box and Innovative Library Public Relations and Big Marketing Ideas Assessments of acquisition policies and practices including collection development and organization (Technical Service) By Mrs. Janice Penaflor Librarian/Academic Services/Faculty De La Salle University 10:00-12:00n Creative, Out of the Box and Innovative Library Public Relations and Big Marketing Ideas: Statistical reports and notes of experiences on usage and readership including customer satisfaction (Information/Reference/Reader Services) By Ms. Ann Grace Bansig Mr. Michael Diola, De La Salle-Zobel & Mr. Roderick B. Ramos Southville International School and Colleges Librarians 12:00n Open Forum Lunch @ Corregidor’s La Playa Restaurant Closing Ceremony April 6-7, 2017 Corregidor Island Cavite, Philippines 2017 NATIONAL SUMMER LIBRARIANS’ CONFERENCE

Breakthrough '17 Summer Summer Conference: "Library PR Fest & Big Marketing Ideas."

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Page 1: Breakthrough '17 Summer Summer Conference: "Library PR Fest & Big Marketing Ideas."

P R O G R A M

Page 4

Day 2 April 7, 2017 FRIDAY

8:30-10:00am Creative, Out of the Box and Innovative Library

Public Relations and Big Marketing Ideas

Assessments of acquisition policies and practices including collection development and organization

(Technical Service) By Mrs. Janice Penaflor

Librarian/Academic Services/Faculty De La Salle University

10:00-12:00n Creative, Out of the Box and Innovative Library

Public Relations and Big Marketing Ideas:

Statistical reports and notes of experiences on usage and

readership including customer satisfaction (Information/Reference/Reader Services)

By Ms. Ann Grace Bansig Mr. Michael Diola, De La Salle-Zobel

& Mr. Roderick B. Ramos Southville International School and Colleges

Librarians

12:00n Open Forum

Lunch @ Corregidor’s La Playa Restaurant

Closing Ceremony

April 6-7, 2017

Corregidor Island

Cavite, Philippines

2017

Business Name

NATIONAL SUMMER LIBRARIANS’ CONFERENCE

Page 2: Breakthrough '17 Summer Summer Conference: "Library PR Fest & Big Marketing Ideas."

P R O G R A M

Page 2

Day 1 April 6, 2017 THURSDAY

7:00am Check-in Time @ Suncruises Terminal

7:30am Boarding Time

8:00am ETD Manila

9:15-2:30am Corregidor Island Tour

12:00n Lunch

2:30pm Check-in

2:45pm Opening Ceremonies

Invocation

National Anthem

Mrs. Marivic Selencio, MLAI President

Opening Remarks

Mechanics of the Conference

CONFERENCE OBJECTIVES

The conference aims to highlight “management, marketing,

evaluation and promotion of the library and its services”

through creative, out of the box and innovative library public

relations and big marketing ideas with reference to:

Assessments of acquisition policies and practices including

collection development and organization (Technical Service);

Statistical reports and notes of experiences on usage and readership

including customer satisfaction (Information/Reference/Reader

Services)

Glocal library trends and breakthroughs including those from

service-oriented institutions’ researches and assessments

(Public Relations & Programs)

Marketing Management & Leadership for Library Personnel

(Management & Administration)

P R O G R A M

Page 3

3:00-4:30pm Library PR Fest & Big Marketing Ideas

Marketing management & leadership for library

personnel (Management & Administration)

By Mr. Bob James Carreon Operations Head

Strategic Solutions Philippines

4:30-6:00pm Library PR Fest & Big Marketing Ideas

Glocal library trends and breakthroughs

including those from service-oriented

institutions’ researches and assessments

(PR & Programs)

By Mr. Reniero E. Aligonero, MIHM Professional Development & Training Coach

Southville International School and Colleges

6:00-6:30pm Open Forum

7:00pm Dinner @ Corregidor’s

La Playa Restaurant