Breaking  through  the  noise  

Addressing  the  barriers  to  engagement  

Am  I  a  typical  stakeholder  

•  Professionally  competent  •  Involved  in  17  projects  over  15  years  •  Total  grant  funding  £245m  -­‐  research  £22m  •  MulE-­‐agency  environment  •  Work  in  a  poliEcally  charged  space  •  Maintaining  unpopular  posiEons  •  Reduce  the  impacts  of  emergencies  

Why  would  you  want  me?  

•  Professional  and  community  networks  •  Policy  and  pracEEoner  credibility  •  Local  informaEon  and  data  •  Insider  perspecEves  •  Project  experience  

Different  barriers  

•  Time  •  PerspecEves  •  Resources  •  ExpectaEons  

Small  world…  

•  Time  -­‐  2013/14  – Horizon  2020  

•  32  requests  for  leWers  of  support,  20  invitaEons  to  be  a  project  advisor,  13  requests  to  be  a  project  partner  

– Life+  (4),  FP7  (6),  Civil  ProtecEon  Instrument  (12)  – EPSRC  (3),  ESRC  (7)  and  local  bids  (17)  – MulEple  requests  from  the  same  insEtuEon/dept  – Then  the  follow-­‐ups  

Being  heard  

•  Learn  from  the  experts!  – Unique  Selling  Point  – MarkeEng  strategy  – Target  audience  – Market  segmentaEon  

•  common  needs  and  prioriEes  

– CommunicaEon  channels  – Focussed  messaging  

PerspecEves  

•  World  views  – Stakeholder  organisaEons  and  representaEves  

•  Aligning  ethos,  ethics  and  values  •  Lines  in  the  sand  •  PrioriEes  and  pressures  •  PoliEcal  and  social  drivers  

Resources  

•  Impact  of  public  sector  cuts  •  10  most  deprived  areas  of  England  –  average  cuts  25.3%  

•  10  least  deprived  areas  2.54%  – Liverpool  city  council  27.1%,  Newcastle  22.1%,  Hart  district  council  1.5%  

•  Impact  on  jobs  and  morale  

ExpectaEons  

•  What  can  the  project  deliver  •  CertainEes  v  aspiraEons  •  GeneraliEes  or  specifics  •  Risk  management  or  risk  exposure  

CommunicaEng  

•  Stories  that  are  told  •  Words  and  channels  •  2  sides  of  A4  –  with  pictures  

•  How  can  the  research  support  the  stake  holding  agency  to  fulfil  its  primary  purpose?  

Newcastle  upon  Tyne  

•  Working  towards  a  fairer  city  where  – Prosperity  is  shared  –  InequaliEes  in  health,  wealth  and  quality  of  life  are  reduced  

– Rights  are  respected  – People  feel  part  of  a  community  and  play  an  acEve  role  in  their  neighbourhood  

Where  we  are…  

•  Life  expectancy  gap  -­‐  14  and  11  years    (m/f)  •  72,000  people  live  in  boWom  10%  of  the  most  deprived  areas  in  the  country  

•  32.5%  of  private  rented  homes  not  meeEng  decent  home  standard  

•  31.4%  children  live  in  poverty  •  45.2%  households  have  no  access  to  a  car  •  13.6%  unemployed  (5.6%  claiming  JSA)  

Lancet  Commission  –  Shaping  CiEes  

•  Different  kind  of  assessment  •  Based  on  dialogue,  deliberaEon,  and  discussion  •  Not  a  technical  exercise  done  by  experts.  •  Uses  a  wide  range  of  sources  of  knowledge  •  Insights,  experienEal  and  lay  knowledge  •  Accepts  value-­‐laden  nature  of  intervenEons    •  DebaEng  the  moral  and  ethical  dimensions  

Community  Resilience…  

•  Resilient  to  what?  –  Impact  of  low/intermiWent  waged  employment  –  Impact  of  poverty  –  Impact  of  chronic  ill-­‐health  –  Impact  of  welfare  reforms  –  Impact  of  community  tensions  –  Impact  of  radicalisaEon  –  Impact  of  severe  weather  or  ‘flu  

As  a  result  

•  Community  Resilience  posiEoned  in  a  complex  and  crowded  environment  

•  Many  potenEal  partners  but  also  compeEng  agendas  

•  Work  based  on  three  tenets  – Co-­‐producEon  across  communiEes  and  agencies  – Centred  on  the  needs  of  people  – Not  making  difficult  lives  harder  

CoproducEon  

•  Risk  assessment  – Uses  Common  Consequences  and  Social  Fabric  – Assets  rather  than  VulnerabiliEes  

•  Emergency  response  – Cohesive  communiEes  

•  Recovery  – Avoiding  destrucEve  conflict  

So  how  can  we  help  each  other?  

Thank  you