Upload
jadewhyatt
View
482
Download
2
Embed Size (px)
DESCRIPTION
Citation preview
Record Labels
Structure and breakdown
Key Activities of a Record Label
Talent development
Artist product marketing
Handling the legal aspects of producing music
Providing service to an artist
Sales and distribution
Marketing and promotions
Providing service to the distributors and retailers
Label types
The Majors: big distribution and dominant market share
The independent: these lack major distribution but they can be large or small ‘major minors’
Sub labels and imprints: these are separate companies or divisions distributed or owned by the major labels
Specialty labels: these focus on non main stream distribution. For example, classical or gospel. They also use non traditional distribution.
The Major Labels
Examples:
Universal Music Group -Which is a subsidiary of French global telecom/ entertainment.
Sony Music Entertainment. This is a American based company which is related to Japanese electronics.
Warner Music Group – Which is a US based and publically traded
The major labels control approximately 70% of the music market and 80-90% of the US music market.
Major music company corporate structure
Corporate conglomerate
(Corporation that has a number of subordinate
companies or divisions)
Music Group
Record labelsMusic
publishing company
Distribution
Media – TV, Telecom
Gas, water and other non
music activities
Major Label Artists
Universal Sony
Warner Bros
Advantages of major labels
Well financed – so can afford better production, distribution, marketing and manufacturing
They can offer artists ability, prestige and top production resources.
BUT…
Until the 360 deals were introduced labels were unable to gain any of the money that their artist made outside of their music. For example, fragrance, ringtones, concert revenues, merchandise sales.
The Independent Labels
Examples:
No Limit Records
Aftermath Records
Priority Records
Side One Dummy Records
Fiction Records
Way Out West
Advantages Of Independent Labels
They're more creative – They can find more raw talent, use creative development, marketing and financing tactics. They can also build better brand loyalty amongst fans.
They can build better regional connections through publicity and sales
They are not restricted by long corporate approval processes and can understand artists and trends faster.
Independent Label Artists
Way Out West Close Harbor Records
Jalapeno Records