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Sustainability and Investment in Community Development
Archana- Cognizant Technology SolutionsDivya – Steria (India) LtdJasmine – Suzlon FoundationVandana – GAIL (India) Ltd
Industries we represent
Wind Energy
Information Technology
Natural Gas
We will be discussing
• Our key Stakeholders
• Sustainability and Community Development connect in India
• Community development interventions
• Key Challenges
• Case Studies
• Conclusion
Key stakeholders
SocietyMedia
Civil Society Organization
Regulators
Community members who sold their land
Government
Employees
Customers
Investors
Company
Environment
Sustainability and Community Development connect
Natural capital
Human Capital
Social capital
Physical capital
Financial capital Raw materialInvestment
Infrastructure Harmony
skills
Community development interventions
• Health • Education• Livelihood• Civic Amenities• Natural Resource Management
Key Challenges
1. Which community development intervention do you invest in?
2. How do you initiate a dialogue with the community ?
3. How do you integrate it with employees work culture?
4. How can one measuring and monetize the value of Intangible return on investment?
Selection and Impact Analysis of Outreach Program
About the Program
• Improving education of underprivileged sections
of the society
• Grassroots approach with employees referring
and executing the projects
Challenges
• Wide ranging projects across geographies
• ~ 500 projects in 2010 ranging from setting up
labs to teaching at Juvenile home
• How to pick the best projects which have
maximum positive impact
Evolving a CSR intervention package integrated with business cycle
About the program
• Community development activities in the
neighborhood along the gas pipe lines
Challenges
• Resistance of local villagers
• Stakeholder engagement
• Package of interventions
Enhancing employee volunteering
About the Program
• Empowering students with the tools to make
students aware of their passion, potential and
various career opportunities
• Enabling employees to volunteer in meaningful
programs
Challenges
• Motivating volunteers for the program
• Creating a structured framework for employee
volunteerism.
Calculating the Social return on Investment (SROI)
About the Program
• Transformative programs
• Responsive programs
• Proactive programs
Challenges
• Articulate the monetary value created by
the intangibles outcomes of the programs
• Giving a complete picture of the full
impact of the investment
• Telling the story of change
In conclusion • Community Development is a key part of CSR programs in India
• Must be designed based on local community dialogue and needs
• Tools useful in selection and evaluation
Investment in community development is essential for long
term sustainability of the business
So it’s a hand up, not a hand out
It is not the business of good but GOOD BUSINESS