- 1. Communicating and EngagingStakeholders for Sustainability
Latha Sankarnarayan Pearl Tiwari Madhura Kapdi Sumant Sood Mohan
Kumar Stockholm 9 th December,2010
2. Our Companies
- Manufacturing and retailing of watches and Jewellery, Retailing
of Eyewear and Precision Engineering
- Manufacture of Cement & Building Products
- NGO advocating and enabling Child Rights in India
- Refining and retailing of Petroleum products
- Consultant for building sustainable culture
3. OVERVIEW
- Why and Who are the Stakeholders?
- Stakeholders Expectations
- Challenges to Communication and Engagement
- Strategies for Communicating & Engaging
4. Purpose
- To present our endeavour to create a robust culture in Indian
Companies to reach high standards of Sustainability
- To provide insights on Engaging Stakeholders for creating a
Sustainability Culture
5. Technology & Processes Corporate Strategy & Road map
Sustainability Plans Sustainability PEOPLE STAKEHOLDERS How to
achieve Sustainability ? 6. Who are the Stakeholders? 7. Our
Projects To create an A level sustainability report using GRI
Indicators Sumant Sood, Titan Industries Limited Communicating CSR
to Stakeholders, PearlTiwari, Ambuja Cements Ltd Tools to enable
Child labour free Supplier Chain Madhura Kapdi, Child Rights and
You ToBuild Nagarjuna culture that enables excellence and
Sustainability-Mohan Kumar ,Nagarjuna Oil Corpn Ltd Limited To
createa package for Clients to develop a Sustainability culture-
Latha Sankarnarayan,Green Evangelist 8. Sustainability Customers
Employees Vendor / Suppliers Community Investors TopManagement 9.
Stakeholders Expectations from SustainabilityInitiatives
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- Smooth running of the Business operations
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- Optimal use of Technology/processes for delivering
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- Should contribute to Bottom line..directly or indirectly
-
- Human rights are important as far as equality & diversity
but no interference in operations from Trade Union
-
- Initiatives in line with Business plan and long term
orientation
-
- Good relationship with Communities in which theBusiness
operates
10. Stakeholders Expectations from Sustainability
Initiatives
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- Share of earnings of the Company ..
-
- Welfare facilities-water, roads etc
-
- Vocational training for employability
-
- Transparency in communication
11. Stakeholders Expectations from Sustainability
Initiatives
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- Transparent communication on what is happening in the
Companyand how it impacts them
-
- Fair play and equal opportunity
-
- Harassment free and safe working environment
-
- Recognition for good work done
-
- Better understanding of Sustainability and CSR..Dontknow what
it is
-
- Opportunity to work in Task forces
-
- Quick resolution of Grievances
12. Stakeholders Expectations from Sustainability
Initiatives
-
- Transparent communication on products and services
-
- Overseas Customers-increasingly are demanding good adherence to
basic CSR and Sustainability
13. Stakeholders Expectations from Sustainability
initiatives
-
- Goodrelationship with Communities in which the Business
operates
-
- Transparency in the Business affairs following ethical
standards
-
- Actions demonstrating initiatives on Sustainability and
CSR.
-
- Overseas Investorsare increasingly require Sustainability
Reporting.
14. What is the Key Success factor for Sustainability?
- INCLUSIVEENESS,INFORMATION AND PARTICIPATION OF STAKEHOLDERS
>>
- GOOD COMMUNICATION & ENGAGEMENT OF STAKEHOLDERS
15. Challenges to Communication and Engagement for
Sustainability
- Low literacy levelsand social bias
- Lack of awareness about Sustainability and relating it to
Business
- Poor and lack of credible communication with all
stakeholders
- Trade Unions not Business oriented
- Vested local political parties
- Lack of safety orientation as a culture
- Lack of recognition for CSR work done
16. Key Strategies for Communicating & Engaging for
Sustainability
- Developa robust Communication strategy for different
Stakeholders
- HR strategyto address the Human rights issue
- Implement Culture building programs
- Need based Community developmentplans
- Integrating Sustainability initiatives with Business plans and
training.
- Regular Engagement& Communication effectiveness
surveys
17. A case study from Titan 18. A CASE STUDY FROM TITAN
-
- Estimated at 200 million dollars
-
- 3 hundred thousand retailers
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- Primitive unsafe and unhygienic working conditions
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- average work span is 25-30 years
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- Burnout by 40 years of age
-
- Unattractive industry to work in
19. A CASE STUDY FROM TITAN THREAT TO BUSINESS 20. A CASE STUDY
FROM TITAN
- Setting up of a model unit
-
- Communicating details to the suppliers
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- Engagement with the supplier fraternity and Goldsmiths
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- Resistance to adapt to modern manufacturing techniques
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- Deputation of executives to work with goldsmiths
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- Benefits provided-insurance , 8 hour working
21. A CASE STUDY FROM TITAN Productivity improved 100% Suppliers
convinced 22. A CASE STUDY FROM TITAN
-
- Gap perceived between current unit and our factory
-
- Shared plans with Suppliers
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- New units to increase capacity
-
- Unit set up close to main factory
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- Unit inaugurated with all suppliers present
23. A CASE STUDY FROM TITAN Productivity further improved by 50%
Inventory reduced from 21 days to 3 days 24. A CASE STUDY FROM
TITAN Soldering by torch Soldering by Blowpipe 25. A CASE STUDY
FROM TITAN Induction Melting Primitive Melting 26. A CASE STUDY
FROM TITAN
- Our successful project Impacted 1500 Goldsmiths connected to
Titan
- We look at improving the life of1 Million goldsmiths
27. Wrap up
- Stakeholders play a key role for successful implementation of
Sustainability initiatives
- Good communicationis fundamental in engaging the various
stakeholdersfor Sustainability initiatives
- Engagement of Stakeholders will make them dynamic contributors
to Sustainability
28. Tack!!! 29. Questions / Comments