WELCOMETO

G.N.I.M.S.Mumbai Khallsa Campus

06Sep2012

PROJECT ON

• Akshay Somani •Kishor Arya•Nikhil Bhavasar•Shravan Morya•Chandrshekhar Pundkar•Priyanka Menon

A Service Sector Growth Industry…

By:-

OverviewIntroduction

North East South West

StatisticsMajor PlayersLogistic and DistributionCurrent affairsComparative Analysis of Two Major PlayersRecommendations

DIMENSIONS & REASONS FOR TOURISMMEDICAL TOURISMSPRITUAL TOURISMRURAL TOURISMADVENTUROUS TOURISMM.I.C.E TOURISMECO TOURISM

NORTHINDIA

Best Place

Best time 2 visit Major Attraction

RAJASTHAN Oct – March Jaipur , Bikaner , Ajmer , Udaipur , Jodhpur

UTTARANCHAL Any time Haridwar , Rishikesh , Puri , Dehradun , Nainital .

PUNJAB Aug – Nov Amritsar , Jalandhar , Chandigar

DELHI Oct – Mar Jantar mantar , Lotus Temple , Red Fort, Birla Mandir , India Gate , Qutab Minar.

Best Place Best Time to Visit Major Attraction

Jammu & Kashmir Nov – Mar Shree Nagar , Vaishnav Devi , Ladakh , Amarnath .

Himachal Pradesh

Jan – April Shimla , Kullu Manali , Dal Housie .

Uttar Pradesh Jan-April Agra, Lucknow , AllahabadBanaras,The Dudhwa National ParkJhansi, Mathura , Chitrakoot, Kanpur Vrindavan

EAST INDIA

Best Place

Best time to visit Major Attraction

Assam Any Time Kaziranja National Park, Kamakhya Temple, Cole Park

ORISA Anytime Bhubaneswar , Konarak , Puri , Sambalpur.

WEST BENGAL Anytime Colcatta , Darjling , Siliguri , Jalpaiguri

WEST

Best Places Best Time Major Attractions

Dadra & Nagar Haveli November -March Museum, Khanvel, Vanganga Lake, Hirwa van, Vandhara Udyan, Mini zoo& Bal udyan

Daman Diu October-May Beaches, Old Portuguese Churches

Goa October-March Beaches, Churches, Carnival, Dudhsagar Waterfalls, Goa Site plantations

Gujarat October-March Lothal, major ports, Sri Ankleshwar Temple, Ambaji Temple, Dwarka

WEST

Best Places Best Time Major Attractions

Madhya Pradesh November-February Extraordinary for architecture and scenic beauty, 3 world heritage sites, Bhojpuri Temples, Pandav waterfalls, Forts, National Parks.

Maharashtra Any Time Breath taking hill stations, Mumbai, Ahmednagar, Aurangabad, Kolhapur, Malvan

NAM E OF PLACES in SOUTH

BEST TIME TO VISIT

MAJOR DESTINATION

TAMIL NADU December to Feburary

Marina beach, MEENAKSHI TEMPLE, Nilgiri, kanyakumari, Rameshwaram

KERELA December to Feburary

Alappuzha, Kochi, Munnar, Thekkadi, Kollam,

KARNATAKA November to March MYSORE PALACE

ANDHRA PRADESH December to January

Tirupati Balaji, Charminar, Hussain Sagar Lake,

LAKSHADWEEP, ANDAMAN AND NICOBAR ISLANDS

December to January

Lakshadweep, Andaman and Nicobar Islands

Years FTA’s in India (in millions)

Percentage(%) change over the previous years

2006 4.45 13.5

2007 5.08 14.3

2008 5.28 4.0

2009 5.11 -3.3

2010 2.63 10.8

2011 3.24 7.65

Foreign Tourist Arrivals in India

Statistics

Foreign Exchange Earnings (FEE) from the tourism in US $ million

Year FEE from tourism in India

Percentage change over the previous year

2006 8634 15.2

2007 10729 24.3

2008 11747 9.5

2009 11394 -3.0

2010 6842 36.6

2011 7325 19.4

Source: 1)Reserve Bank Of India 2)Ministry of Tourism Gov of India

Statistics

Top 10 source countries for Foreign Tourist Arivals (FTA) in India-2011

Sr no. Source Country’s

FTA’s(millions)

Percentage (%)Share

1 USA 0.823 17.27

2 UK 0.779 13.46

3 Bangladesh 0.498 8.47

4 Srilanka 0.231 5.82

5 Canada 0.321 6.13

6 France 0.295 5.82

7 Germany 0.207 3.88

8 Australia 0.179 3.92

9 Malaysia 0.144 4.59

10 Japan 0.221 3.54

Total top 10 countries

3.698 72.90

Source: Bureau of immigration Gov of India

Statistics

Major PlayersMajor Tour Operators

Major PlayersMajor Players in Hotel Industry

Travel & tourism industry's impact on other Travel & tourism industry's impact on other sectors is very immense. sectors is very immense.

Sectors like horticulture, agriculture, poultry, Sectors like horticulture, agriculture, poultry,

handicrafts and construction have benefitted handicrafts and construction have benefitted immensely from the travel and tourism industry. immensely from the travel and tourism industry.

Tourism industry also provides indirect Tourism industry also provides indirect employment to millions of people in India employment to millions of people in India through its linkage with other sectors of the through its linkage with other sectors of the economy. economy.

The demand for travel and tourism in India is expected to grow by 8.2% between 2010 and 2019.

Expected to be the second largest employer in the world.

Projected to become the fifth fastest growing business travel destination from 2010-2019.

SWOT AnalysisSTRENGTHSRich cultural heritage and colorful festivalsScenic beauty of the place draws tourists from far-off

placesSuited ideally for sports and adventure tourismWell known Indian Hospitality

WEAKNESSESInadequate infrastructure to match the expectationRestrictive Airline Policy of the Government of IndiaOvercrowding of popular tourist centersInadequate marketing and information channelsSome places are inaccessible esp. during winter

SWOT Analysis Continued…OPPORTUNITIESGOI is giving special attentions to regions like Northeast

IndiaAsian Development Bank is preparing a Sub-Regional

Plan for development of tourism in IndiaPotential of Private Sector’s investment in tourism

projectsAvailability of English-speaking qualified human resourceTHREATSInter-state and international competitionMajor setback is TerrorismEnvironmental issues like extreme climates, lack of

sanitation in various placesInstances of crimes(harassment, robbery, theft, rape

etc.) acted upon tourists

ATHITI DEVO BHAVAA pioneer initiative by Ministry of Tourism,

Government of India that will help tap into the full potential of tourism in India. 

A nation wide campaign that aims at sensitizing key stakeholders towards tourists, through a process of training and orientation.

To change the attitude towards foreign tourists who are often Mistreated, Cheated and rudely dealt with.

The entire concept is designed to complement the ‘Incredible India’ Campaign.

AcknowledgementWe thank our Prof.Varhaan Sir to

enhance our knowledge in Brand India Project and help us to know how to present it effectively and also because of them we come to know our internal capability to present it effectively.

Thank You!!!