R E P O R T I N G F R O M T H E

D I S R U P T I O N F R O N T

L I N E

Rony Sellam

rony@insidetracker.com | @wwwRonyS

Cambridge MA

Q U A N T I F Y I N G & P E R S O N A L I Z I N G H E A L T H

Healthy Living Survey, Bain & Company

I would like to be able to make

more personalized choices to stay healthy.

Information should be simple, scientific,

integrated, and personalized.

2

W H E R E A R E T H E L I N E S ?

+ Jenny buys a pedometer – lifestyle or healthcare purchase?

+ Steve buys groceries - private decision, but what if it is part of a

blood sugar management program?

+ Insurance exchanges – rows and columns of logos to choose from

+ QS becomes QH - “Fix me, I’m broken” or “Keep me out of trouble”

Value chain – this is coming

1. FitBit alone

2. Mobile app that automatically tracks progress over time

3. Social publishing, driving health engagement jump

4. Implanting data in a transparent marketplace to choose payer

5. Select the smart care team to keep the user out of trouble

3

Source: Oliver Wyman (www.oliverwyman.com)

I T ’ S A S P E C T R U M v s . O P P O S I T E S

4

Health Wellness Fitness

Pain Gain Train

“I took the test last month, and the results were legitimately

surprising.”

W H O W O U L D H A V E T H O U G H T ?

V C C A S H – D I S R U P T I N G Y E T ?

+ Health is the next frontier for VC money – canary in the mine

+ Spells disruption – think journalism, retail, and many other industries

+ VC machine produces value for consumers & immense pressure on

incumbents – digital health is the epicenter - $600M in Q1 2015 –

60% seed or A

6

I L L U S T R AT I O N – P E R S O N A L I Z E , A U T O M A T E , E N G A G E

7

T H E C O R E : F O R G E T N O R M A L

Normal One size fits all

Optimal

Based on:

1. Demographics

2. Lifestyle &

goals

3. Scientific data

4. Mega database

8

D ATA : P R E C I S E + P E R S O N A L I Z E D

9

I N N E R A G E : P O W E R F U L R E C O M M E N D A T I O N S

10

www.insidetracker.com

One Broadway | Cambridge, MA