Boosting PTA Fundraisers with Social Media

Supercharging your Fundraisers with

Social MediaKaren Bantuveris

Founder & CEO@VolunteerSpot

VolunteerSpot.com/TXPTA@VolunteerSpot #Launch20142

Boost Participation with VolunteerSpot.com/TXPTA


FOR ANYONE ORGANIZINGNO PASSWORDS

FOR PARENTS VOLUNTEERING!

FREE, Easy Sign-ups & Scheduling


SAVE TIMEBOOST Volunteer Turnout

REDUCE Leader Burnout

BUILD Loyalty & Donors

99% of Organizers

95% of Volunteers

would refer VolunteerSpot to a friend or colleague.

Why Leaders Luv VolunteerSpot


VolunteerSpot for Fundraisers

Simply Plan:CarnivalsConcessionsCook-offs

ConcertsFestivalsTournamentsRacesBook FairsWalkathons

and anything else you organize!

FREE!


Agenda

• Fundraising Overview

• Product Fundraisers

• Building Online Community

• Real-World Fundraisers


Fundraising Begins with Community


$$$ $,$$$ $$,$$$ $,$$$,$$$


• Who is buying & who is selling?• From Neighborhood door-to-door to

Facebook wall-to-wall• Can be in-addition to real-world

fundraising events or stand-alone• Social channels amplify participation &

profits• Include a ‘donate cash’ option• Create a communications timeline• Share results

Product Fundraisers


Online Purchase


Socialize your Sale


Build your Community



Social Media Strengthens your group

It’s like having a conversation!

Listen

Share

Connect

Inspire

When we have calls-to-action, our community will be engaged.



TrustListen

Share

Connect

Inspire

Action



TrustListen

Share

Connect

Inspire Action$$$



• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and

community partners



Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

Pinterest.com/wacc.org

http://www.facebook.com/CHSLions

http://www.twitter.com/CHSLions


What to Post?

1. Upload photos & video and tag volunteers (NOT kids)

2. Create ‘Events’ pages for big activities3. Fundraising & Membership Links & Status updates (#,%)4. Call for Volunteers 5. Interesting articles community happenings6. Questions/polls on related topics7. Thanks to corporate sponsors8. Appreciation to volunteers & participants


What to post?


Real World Fundraisers

MORE TURNOUT

MORE FUN

MORE PROFIT


Real World Fundraisers

MORE TURNOUT

MORE FUN

MORE PROFIT


Real-World Fundraisers

Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate

MORE TURNOUT = MORE PROFIT

“Like” us on facebook and

get a bonus raffle ticket!


Create a Social Media Plan

Identify… • Timeline of When to Post

• Which Social Channels

• What Messages

• Who will share

• How to measure


Create a Social Media Plan

Include…•Onsite & Online tie-ins

•Social incentives

•Fun polls & ‘ticklers’

•Members, bloggers, community/corp. partners

•Check-ins

•Photo sharing

•Options to donate


Social Media Plan

When Where What1 month before

• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before

• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these

awesomes. What do you want to bid on?

7-10 days before

• Carnival next Sat. Thx 2 R sponsor @BigStore!

1 – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall Carnival


Social Media Plan

When Where What2 – 3 days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on

Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:

TodaysMeet.com• Social ambassador badges

“I for EElem, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group


Pre-event Buzz


Day-of Buzz


Recognize Volunteers & Participants


Thank Sponsors


A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!


• Highlight “hot” items

• Show off games and booths

• Show where the money will go

• Showcase your theme

• Photos of invitation

• Include website link below pin

Pinterest for Fundraisers

Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!


Social Dashboard/Scheduling/Analytics

Analysis of Content, Sources & Influencers

Themed Profile Pics

Social Planning Power Tools


Like the ideas, but don’t have time?

MAKE TIME! It’s Strategic

Add a volunteer leader: Social Communications Coordinator

& a TEAM of Online Ambassadors

Get Help!Get Help!


Put ‘em to work!


Take a Tour: VolunteerSpot.com/TXPTA


Pinterest.com/VolunteerSpot

Facebook.com/VolunteerSpot

@VolunteerSpot @VSpotMom

Happy #FUNdraising!

Education

Boosting PTA Fundraisers with Social Media