CHALLENGE IN BLUE OCEAN STRATEGY

PRODUCT INNOVATION

DIFFERENTIATION OF PRODUCT

COST AND CAPITAL

LACK OF EXPERTISE

HIGH TECHNOLOGY

TRANSFER

CHALLENGE IN BLUE OCEAN STRATEGYa) Product Innovation:• Needs a high value innovation of the products or services.• To produce a new product or service that it is a challenge for a

company.• Innovation of products and services - differentiate their

products and services.

b) Differentiation of Product:• Differentiate their products with other industries.• Impact on the economic growth.• Customer unknown their product.• Companies that have launched innovate on their products need

to figure out whether the customer know about their new products.

CHALLENGE IN BLUE OCEAN STRATEGY

c) Costs and Capital:• Financial position the main thing that should to be taken into

account.• Unsound financial position will give a major problem to the

costs and the capital to entering a new market.• High capital needed to produce innovation of a new product.• High cost is also needed to train workers in the production

process of a high-tech product.

CHALLENGE IN BLUE OCEAN STRATEGYd) Lack of Expertise:• Lack of expertise on a product to be marketed and lack of

expertise in the workforce is a challenge for the company.• Apple company have a expertise workforce and expertise in

the field of computer technology laptop and tablet pc.• Lack of expertise of the kodak company to produce digital

cameras give an impact to loss their company.

CHALLENGE IN BLUE OCEAN STRATEGY

e) High Technology Transfer:• Company should consider and alert to transfer the high

technology.• Late to transfer their technology it will be lead to very large

losses to the company. • Kodak company is to late transfer their technology from film

cameras to digital cameras have given a big losses to the company.