Music Video Purposes Analysis

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional When artists and the company they’re with need people to know about a new song or tour they need to promote by advertising it. Most artists will release a single from an album before the album comes out. This is so the album will get sold, letting the people listen to 1 song will get them to buy the album because they’ll want to listen to more. For example one direction released a single ‘Midnight Memories not long ago, but shortly after their album got released.Whilst one direction was on the Jonathon ross show they tell everyone about their tours and new albums coming out soon. Millions of people would have been watching that show at the time so a lot of people would have remembered everything they said about tours and albums and would have bought a ticket to see them on their tour or bought their album. They would also perform at the end of his show, one of their new songs usually. This is a great way to promote.Another way of promoting is including advertisement on YouTube, either at the side or at the start of some videos.

The first picture is one direction with Jonathon Ross and other Celebs appearing on his show. https://www.youtube.com/watch?v=esH8OQqE3fE

The Second picture is an advertisement on YouTube, promoting their new single.https://www.youtube.com/user/onedirectionchannel

Music Video Purposes Analysis

Extension of income

Extension of income is to do with things that are being sold by the artist themselves; this increases the amount of money they make. Their albums bring in a lot of income but a way they make more money is by selling a variety of merchandise. For example they have their own website that tells tops, mugs, phone cases and much more. All of which have their logo ‘One direction’ on, if not their brand name then one of their song or album name. A lot of fans will buy items to show that they listen to them. When they do that they are also advertising for One Direction, other fans will see the item and want something.

This is an example of some of the items they sell of their site.http://www.onedirectionstore.com/

Extension of outlets

Extension of outlets is to do with where the items are being sold, show or distributed. One Direction can expand their audience as it will increase the way songs can be assessed. This includes the internet, TV and DVD’s. If a fans like or share a video on social networking sites, the video can then be viewed by their friends. Usually a music retail shop such as HMV sometimes sell a bundle of items such as DVD’s, CD’s, wristbands and tops. This will let fans become aware of all the other items they could buy.

This is an example of a HMV give away, a bundle of different items that One Direction have brought out.

Music Video Purposes Analysis

Synergy Synergy is connecting marketing and distribution of media across a wide range of platforms. One direction brought out a film called ‘One Direction: This Is Us’ fans will have watched this film; they use their music for the soundtrack which will promote their music also. They will have made money from acting and from the soundtrack. They can get themselves lots of money involving themselves in different ways in the media. http://www.imdb.com/title/tt2515086/

This is an example of their film on IMDb, it tells you everything about the film including the soundtrack, cast and the storyline.

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Producers strategies

One Directions producer will want their public image to be great and to be able to bring them as much success as possible. They will advise them on what interviews they should go to and advise them on what to say when answering questions. Producers try to help them out as much as they can to ensure they get what they want and they’re happy with everything. They also do their best to promote any new albums / merch that are coming out. Social media is a big part in this because their record label, producers and even they will use it to promote things, making it beneficial for everyone.

This is an example of One Direction using Twitter to promote their products.