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This presentation illustrates and discusses how blogging on MusiCB3 (http://musicb3.wordpress.com/) has tried to network with the University of Cambridge's community, and how, as well as with whom, such communication sits within a broader context of using social networking which are more commonly seen as tools to engage with others (Twitter & Facebook page). A list of "dos" and "don'ts" will critically assess the opportunities and challenges of online tools to connect with your users. (May 2013)
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Blogging as social networking? Opportunities and challenges of MusiCB3, May 2013Clemens Gresser
Pendlebury Library of Music & Music Dept., Cambridge University Library
Social Media?
YouTube
Foursquare
….
Share
Comment
CommentComment
Connections & building
communities
Using blogs as social media?
Web page
often very static, linear and one-directionally structured
Blog
can be interactive, dynamic and stimulate interest (share, interact, connect)
Using blogs as social media?
Web page
perception that it “has to be studied in total” / clear pathways
Blog
encourages reading “bits” via blog tags or in chunks (months), or via “cross-references”
Using blogs as social media?
Web page
Currency of information sometimes not explicitly stated, or not emphasised
Blog
Dated posts ; (we)b log ; comments dated and time-sensitive → communication
Using blogs as social media?
Web page
Broadcast information ; web content is not open for debate
Blog
Share information and thoughts ; reader's thoughts welcome and encouraged through “comment” option
MusiCB 3 – identity, creating a connection
MusiCB 3 – identity, creating a connection
MusiCB3 – structure
First post: 8 Sept 2010
Frequency: 1 post per week (Fridays at 8:45!)
'Broadcast': via Facebook and Twitter
MusiCB3 – the “story” so far … cont.
Posts: 135 posts
Bloggers: 8 core bloggers (124 posts) plus
9x 1-timers & 1x 2-timer (11 posts)
MusiCB3 – the “story” so far … cont.
134 posts by core bloggers:
Bloggers A-D = 106 posts
Disclaimers about number of posts
Bloggers E, F, G, H:
Volunteer, contractor...
1 Blogger 'only' started working with us
in July 2013
1 Blogger 'only' started blogging in May 2012.
MusiCB3 – as social medium, connecting as team
- sharing information, experiences and news amongst our teams in two libraries
MusiCB3 – connecting as team
Music Pilot = Cambridge University Library & Pendlebury Library of Music working together
staff working across both libraries to provide services and advice
MusiCB3 – blogging together & connecting collections
Some posts point to holdings at both libraries
System of serialist posting
Principle: no post until each other core blogger has post published, but...
sometimes no inspiration/idea for blog post
“being busy” means lack of time
time-sensitive posts need to be published on specific dates
Still relatively good mix
Series & major themes in MusiCB3
Exhibitions
(15 posts, 6 bloggers)
Anniversaries
(10 posts, 4 bloggers)
Bygone concert venues
(7 posts, Susi Woodhouse)
Series & major themes in MusiCB3 – cont.
Deryck Cooke Archive
(5x Mark Doran plus 1)
Cambridge collectors
(4 posts/3 bloggers; tie-in with CUL exhibition)
Impact, reach, and connecting
Total 'views': 31,219 views, but 'views' search result display!
Subscribers/followers: 42 people, but: only 23 email followers ; 3 MusiCB3 bloggers.
Comments: 141 comments, but 35 by MusiCB3 bloggers
Comments = social media & connecting?
Title of post
Use of Naxos versus CD borrowing at the Pendlebury
ONLs are not everyone’s cup of tea
Cambridge, oh musical city
Number of comments
8
8
7
Comments = social media & connecting?
Title of post
Bygone concert venues no. 1: Exeter Hall
To celebrate, to commemorate : Samuel Coleridge-Taylor
'Turning over an old leaf...'
Number of comments
5
4
4
Comments = social media & connecting?
Title of post
Composer anniversaries for 2012
A Librarian needs your help
To celebrate, to commemorate : Charles Dickens (1812-1870)
Number of comments
4
4
3
Ebooks vs. ONL – discussion on MusiCB3
Ebooks vs. ONL – discussion on MusiCB3
Ebooks vs. ONL – discussion on MusiCB3
Ebooks vs. ONL – discussion on MusiCB3
Facebook and promoting posts
And your overdue fine will be, publ. 12/4/13
Impact, reach, and connecting – via Facebook
“Total Reach” on Facebook for the 'Overdue' post = 430 people
Normally: 30-60 people
seen “share” of MusiCB3 post.
Another popular post...
…. another popular one...
Enticing readers
Enticing readers...
Enticing readers...
How to promote a Blog?
Promote via Facebook
How to promote a Blog?
Promote via your emails:
Add a link and tag line to email signature file
Do's and Don'ts
DO:
Aim for diverse range of topics
Mix “high” with “low” brow
Don't
Get dismayed about “low” impact
Focus on 1 measure for success
Do's and Don'ts
DO:
Post about services & “mundane”
Use Facebook & Twitter to share posts
DON'T
Shy away from “newsy” posts
Be unrealistic about social media use for academic needs
Do's and Don'ts
DO:
Plan publishing on day when you have time to monitor comments
See Comments as opportunities to engage
DON'T
See blogging as simply 'broadcasting'
Rush commenting or promotion of posts – it shows!
Do's and Don'ts
DO:
Regard promotion of posts as integral part of blogging
Experiment and try things
DON'T
Be cynical about social media; you might miss out on a chance to connect with some readers
![Index []...2003/01/28 · IRL Jack O'Leary 04/11/1997 IRL Peter Lynch 26/11/1997 IRL Darragh McElhinney 2000 IRL Fearghal Curtin 14/07/1998 IRL Charlie O'Donovan 06/08/1999 IRL Barry](https://img.pdfslide.us/doc/110x75/5e9ad3bf924b7b6d1915a79a/index-20030128-irl-jack-oleary-04111997-irl-peter-lynch-26111997.jpg)
