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Blog Yourself into Your Dream Job (The Internet has Democratized Fame) PREPARED FOR The American University February 18, 2013
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Blog Yourself into Your Dream Job(The Internet has Democratized Fame)
PREPARED FOR The American University
February 18, 2013
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ABOUT CHRIS(Your Lecturer for the Evening)
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BIO
Chris Abraham, Director, Social Media
Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading companies. Chris is based in Washington, D.C.
And while he may well be a graduate of GW, he’s completely devoted to WAMU 88.5FM and the queen of talk radio herself, Ms. Diane Rehm.
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ABOUT UNISONAgency Overview
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Behind every great brand there is a compelling story. Unique. Inspiring. Unprecedented. Iconic. Defining. Enduring.Unison’s business is getting to the heart of human behavior and creating compelling stories through user-centered, integrated experiences. In doing so, our brands cut through the noise of our information-overloaded, 21st century lives to create recognition, stimulate action and build loyalty.
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OUR GOAL: BUILDING MEMORABLE EXPERIENCES
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Unison serves clients in 35+ countries across government, not-for-profit, retail, hospitality, financial services, and energy sectors.
GLOBAL EXPERIENCEALLIANCES/PARTNERS
2003 Founded
3 Offices
6 Industry segments
11+ Languages
25+ Employees
11 Disciplines
35+ Countries
1 Global network
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AGENCY SNAPSHOT
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BRAND: What we need customers to think and feel to achieve the goals of a business at every interaction (decision point) with a brand
PRODUCT/EXPERIENCE DESIGN: How we increase value through innovation
OMNI-CHANNEL EXPERIENCES: How we engage customers across all channels in alignment with the brand
CAMPAIGNS & STRATEGIC COMMUNICATIONS: How we drive customers to take action in alignment with the business goals
CUSTOMER
EXPERIENCE
KEY SERVICES
OUR CAPABILITIES
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BUILDING FAMEHow I Did It (and You Can Too)
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ON THE INTERNET, NOBODY KNOWS YOU’RE A DOG
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WHOWho are the influencers and luminaries of your industry?(Who do you want to be, to become?)
WHATWhat do these industry celebrities care about?(What do you care about? What is your passion?)
WHEREWhere do they spend their time?(Where do you spend your time? Doing what?)
HOWHow do you engage them meaningfully and positively?(How do they engage you back?)
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ON THE INTERNET, YOU’RE ONLY AS GOOD AS YOUR CONTENT
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STEP 1: YOU NEED TO START A (REAL) BLOG
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STEP 2: KEEP ABREAST OF YOUR DREAM INDUSTRY’S NEWS
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STEP 2: KEEP ABREAST OF YOUR DREAM INDUSTRY’S NEWS
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STEP 2: KEEP ABREAST OF YOUR DREAM INDUSTRY’S NEWS
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STEP 3: ENGAGE WITH YOUR LUMINARIES WHERE THEY LIVE
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STEP 4: BLOG YOUR WAY UP IN THE WORLD
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STEP 5: NAIL THE INTERVIEW EVERY TIME YOU BLOG
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STEP 6: MAKE SURE THEY KNOW YOU BY NAME
• Become a colleague not a follower• Become a competitor and not an inferior• Become an ally and not an unknown• Become an asset and not a liability• Become a resource and not a regret• Become a friend and not an acquaintance
• Ask for help as much as you offer it• Ask for favors as much as you grant them
•People feel invested if they invest in you
• Bloggers (and profs) don’t take commenters seriously • Bloggers debate blogger to blogger (as do profs)
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Waterfront Center1010 Wisconsin Avenue, NWSuite 405Washington, DC 20007USA
202.337.7887202.466.6235
Tribeca Film Center375 Greenwich StreetNew York, NY 10013USA
212.941.3990212.777.0907
West Coast Office1035 South Grand AvenueLos Angeles, CA 90015USA
213.744.7900213.744.7901
THANK YOU! ANY QUESTIONS? YES, YOU CAN START WITH ME:myTWITTER: @chrisabraham
myFACEBOOK: /chrisabraham
myLINKEDIN: /in/chrisabraham
myEMAIL: [email protected]
myBLOG: chrisabraham.com
myG+/Talk: [email protected]
unTWITTER: @UnisonAgency
unFACEBOOK: /UnisonAgency
unLINKEDIN: /company/unison-agency
unEMAIL: [email protected]
