Virgin EMI Records Vs BBK

Mainstream Vs Independent

Virgin EMI Records

• Virgin EMI records are a massive conglomerate that own many other record labels. Their artists consist of very popular singers and rappers who are known throughout the world. Artists such as Rihanna, Jay Z, Big Sean, Rick Ross and Justin Bieber.

Target audience of Virgin EMI records

Rihanna

Justin Bieber

Jay Z

BBK (boy better know)

• BBK was founded by UK grime artists Skepta and Jme. They are an independent record label and mainly consists of other UK grime artists. Recently a massive artist by the name of Drake has joined this record label.

Target Audience for BBK

Skepta

Wiley

Drake

Conclusion

• It is clear that artists from mainstream record labels appeal to a wider range of audiences while artists from independent record labels tend to appeal to a more specific audience in specific places. However independent labels have the chance to appeal to really big artists like how BBK did with Drake. This definitely broadened BBK target audience and gave them some promotion in other countries and cities.