Kanti nath Banerjee

Company chosen- Research in Motion,

A global leader in wireless innovation revolutionized the mobile industry with the introduction of the BlackBerry wireless solution in 1999. It is the first complete, secure, integrated, wireless email solution for mobile professionals. Has continued to transform the mobile industry and break down the confines of the traditional office.

Products-Blackberry smartphones, Mobile services, Blackberry tablets, and Software’s

Table-{2011-12}

Division Revenue {in million}

% of Revenue Profit Relative market share

Industry growth rate

Device 15956 80.15 2728 11-12% 32%Service 3197 16.05 546 na NASoftware 294 1.45 68.2 na NAother 460 2.31 102.3 1.3% NATOTAL 19907 100 3411

Smart phones Tablets

Software’s

Services

Strategic alternatives-

Tablets-Horizontal integration, Intensive-Market penetration, Market devolpment.Franchising.

Smart phones-Forward and backward integration, Horizontal integration, Intensive-Market development, Product development, Relative diversification perhaps, Franchising.

Services-Backward and horizontal integration, Unrelated diversification, Product development {most important}.Merger and acquisition, Production sharing.

Software-Product development as the industry growth rate is good, unrelated diversification, Divestment and in severe situation retrenchment perhaps.

References-

http://www.netmarketshare.com/browser-market-share.aspx?qprid=0&qpcustomd=1 http://blogs.strategyanalytics.com/WSS/post/2012/07/27/Strategy-Analytics-Global-

Smartphone-Shipment-Growth-Slows-to-32-Percent-in-Q2-2012.aspx http://timesofindia.indiatimes.com/topic/Blackberry-tablet-marketshare http://timesofindia.indiatimes.com/tech/tech-news/hardware/Tablet-market-Its-Apple-all-

the-way/articleshow/16298579.cms? http://liliputing.com/2012/02/blackberry-playbook-market-share-jumps-after-massive-price-

cuts.html http://247wallst.com/2010/04/23/the-cellular-market-in-the-us-is-saturated/ http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3598227.ece http://www.smartmobix.com/Smartphone_market_share_analysis http://www.bloomberg.com/news/2011-12-30/rim-s-u-s-market-share-falls-to-6-5-from-7-1-

as-apple-samsung-advance.html http://timesofindia.indiatimes.com/topic/Blackberry-market-share

Research in Motion, a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry wireless solution in 1999. It is the first complete, secure, integrated, wireless email solution for mobile professionals. Has continued to transform the mobile industry and break down the confines of the traditional office.