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CRIMINAL OPPORTUNITY: BLACK FRIDAY

Black Friday Safety Presentation

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American Crime Prevention Institute

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Page 1: Black Friday Safety Presentation

CRIMINAL OPPORTUNITY: BLACK FRIDAY

Page 2: Black Friday Safety Presentation

BLACK FRIDAY

Black Friday, the day after

Thanksgiving, is the

unofficial start of

the holiday season

is the biggest day

for retailers…

Page 3: Black Friday Safety Presentation

BLACK FRIDAY

….and one of the biggest days for criminals!

Page 4: Black Friday Safety Presentation

BLACK FRIDAY

The term "Black Friday" indicates the point at which retailers begin to turn a profit, or are "in the black”.

Page 5: Black Friday Safety Presentation

BLACK FRIDAY

On this day, most major retailers open extremely early, often at 4 a.m., or earlier, and offer promotional sales to kick off the shopping season.

Page 6: Black Friday Safety Presentation

BLACK FRIDAY

Black Friday 2011 sales totaled $52.4 billion. The National Retail

Federation reported that 138 million shoppers will headed out

to the stores on Black Friday.

Page 7: Black Friday Safety Presentation

BLACK FRIDAY

Black Friday shopping

has become, for many

a holiday tradition .

Page 8: Black Friday Safety Presentation

BLACK FRIDAY

Unfortunately, potential

criminals do not see

Black Friday as a way

to fill their Christmas Stockings;

they see an opportunity to

commit crimes.

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BLACK FRIDAY

The holiday season is a time when busy people can become stressed out, careless and vulnerable to theft and other holiday crime.

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BLACK FRIDAY

Black Friday Crime Challenges:• Assaults• Rage• Mob Violence• Crowd Trampling

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BLACK FRIDAY

• Picket Pockets• Purse• Wallet

• Theft• Personal• From Vehicle

• Robbery• ID Theft

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BLACK FRIDAY

Crime Prevention Strategies

The following crime prevention strategies will help minimize the chances of you being a

“Black Friday” crime victim:

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BLACK FRIDAY

Always be aware of your surroundings !

• Stay alert to your surroundings at all times. Observe people and activities around you. Look confident and purposeful. Even though you are rushed and thinking about a thousand things, stay alert to your surroundings.

• Plan and use the safest and most direct route to your destination.

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BLACK FRIDAY

• Shop before dark if possible. Coordinate shopping trips with a friend.

• Never park in an unlit lot or area, no matter how convenient it is.

• Never walk or shop listening to music with your ipod or other device,

• Never walk or shop while talking on your cell phone

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BLACK FRIDAY

• Walk near the curb and do not pass too close to shrubbery, dark doorways and other places of concealment.

• Avoid shortcuts.

• Choose busy, well-lighted streets and avoid isolated areas, alleys, vacant lots, abandoned buildings and construction sites.

• Walk facing traffic so you can see approaching cars.

Page 16: Black Friday Safety Presentation

BLACK FRIDAY

• Beware of strangers approaching you for any reason. At this time of year, con-artists may try various methods of distracting you with the intention of taking your money or belongings.

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BLACK FRIDAY

Carrying Your Valuables Safely

• Aside from how you look and act, the way you hold your purse or wallet can also be a deciding factor whether or not you're preyed upon. Most thieves will go for the easiest target, which means that if your purse is left unattended in a shopping cart or your wallet is sticking out of your pocket, you're more at risk.

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BLACK FRIDAY

• Get rid of what the thieves are after, in other words, do not carry a purse. Take only what you need, for example, a credit card and a small amount of cash, and put them in a coat or jacket pocket (an inside pocket, if possible).

• If you must carry a purse, use one with a shoulder strap. The best way to wear it is to wear the strap diagonally across your body. Hold your purse firmly in front of your body.

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BLACK FRIDAY

• Put your wallet in your front pants pocket or an inside coat pocket.

• If someone bumps or jostles you or attempts to engage you in a conversation, keep in mind someone may be trying to take something from you.

• Don’t carry a large amount of cash on you.

Page 20: Black Friday Safety Presentation

BLACK FRIDAY

Packages

• To keep your packages safe do not buy more than you can carry. Plan ahead by taking a friend with you or ask a store employee to help you carry your packages to the car.

• Never leave packages visible in your car windows. This is especially relevant for SUVs.

• Lock them in the trunk.

Page 21: Black Friday Safety Presentation

BLACK FRIDAY

• Have your keys readily available in your hand before you go to your car.

• When approaching your vehicle to load your purchases, keep at least one hand free to open your trunk.

• While loading your packages, don’t leave your handbag or purse unattended.

Page 22: Black Friday Safety Presentation

BLACK FRIDAY

Protecting Yourself Against Fraud

• Don’t flash lots of money

• Wait until asked before taking out your credit card or checkbook. An enterprising thief would love to shoulder surf to get your account information.

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BLACK FRIDAY

• Don't sign the back of credit cards with your name; instead shoppers should print "Please ask for my ID" on the signature spot of cards. This requires the sales associate to compare the card against another form of identity to verify the right person is using it. Pictures are a lot harder to forge than signatures.

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BLACK FRIDAY

• Always protect the Personal Identification Number (PIN) for your debit card. Never share it with anyone, write it down, or lend it out. Use your hand or body as a shield when entering your PIN on a keypad.

• If your debit or credit card is lost or stolen, report it to your financial institution immediately.

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BLACK FRIDAY

• If anything seems unusual about an ATM or point of sale terminal, don't use it; report the situation to police or your financial institution.

• Once the season is over, make it a habit to sit down with your monthly statements or view your account information online and look for any unusual transactions. If you see anything strange, report it to your financial institution immediately.

Page 26: Black Friday Safety Presentation

BLACK FRIDAY

Avoiding Cyber Fraud

• Do not respond to unsolicited email or click links contained within them.

• Avoid filling out forms contained in email messages that ask for personal information.

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BLACK FRIDAY

• Log on directly to the official website for the business identified in the email, instead of “linking” to it from an unsolicited email.

• Contact the business that supposedly sent the email to verify that the email is genuine.

• Beware of requests to act quickly. Scammers often try to create a false sense of urgency

Page 28: Black Friday Safety Presentation

BLACK FRIDAY

Diffusing Confrontations

Christmas shopping can be a stressful event, and if you factor in “Door Buster” sales and a mob

mentality, aggressive confrontations can and have occurred during Black Friday promotions.

Page 29: Black Friday Safety Presentation

BLACK FRIDAY

Effective Strategies for Defusing Aggressive Behavior

• Back Off• Let the other person win….is that blouse

really worth the potential ramifications?

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BLACK FRIDAY

• Avoid Confrontation• Many times you can defuse the anger

by remaining calm and reasonable yourself. Speak in a low, soft tone. Keeping things in perspective offers both of you the chance to redirect your interaction.

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BLACK FRIDAY

• Keep Your Own Composure• While some people do not overtly display

aggressive hostility, they make their anger known in other ways. An individual may use nonverbal cues such as glaring, staring or rolling the eyes.

Page 32: Black Friday Safety Presentation

BLACK FRIDAY

Black Friday may be among the most anticipated shopping events of the year for deal hunters, but it's also the most treacherous. Crowds of over-excited shoppers hungry for a door buster sales can quickly become a stampeding mass.

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BLACK FRIDAY

Crowd Safety Precautions• Be aware of your surroundings. Things get weird in a

mob setting. Individuals tend to act in ways they would not normally act when they are in a large (and oftentimes unruly) mob. Three years ago, a New York Walmart employee was killed by a rush of shoppers who had waited all night to get in the store,

Page 34: Black Friday Safety Presentation

BLACK FRIDAY

• Carry a cell phone. You might need to call authorities in an emergency situation. Also, you may need a phone to contact your friends and family should you get separated.

• Travel in packs. There may be safety in numbers. Your family and friends can give you a hand should you lose your footing in a mob and will offer safety against thieves.

Page 35: Black Friday Safety Presentation

BLACK FRIDAY • If you find yourself stuck in a mob scene:

• Be prepared

• Stay Calm

• Stay on the sidelines

• If you're caught up in a riot, don't take sides. Try to look as inconspicuous as possible, and slowly and carefully move to the outside of the mob. Stay close to walls or other protective barriers if possible but try to avoid bottlenecks. These are areas where the crowd can be squashed into a tight place, such as tunnels, pillars, high fences and walls that go on for a long way.

Page 36: Black Friday Safety Presentation

BLACK FRIDAY

• Use the social media to alert you as to where to stay away from.

• Just as the rioters have started using social media and texting to alert one another where to go, you can flip this on its head and ask people to help you know where to stay away from. Messages informing you of which streets and areas are currently being targeted provide you with instantaneous warnings of where to avoid.

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BLACK FRIDAY

• Move away from the riot.

• The more time you spend in the midst of a riot, the greater your chance of being injured or killed. That said, in most circumstances it's better to move out of a riot slowly

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BLACK FRIDAY

• Get to a safe place, and stay put.

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BLACK FRIDAY

Don't let criminals be your scrooge this holiday season. Take a few precautions when you shop and you'll enjoy a safe and happy holiday season!

Page 40: Black Friday Safety Presentation

Happy Holidays

from your friends

at the American

Crime Prevention

Institute!

A Bill Carcara Production