-Team 2-Sherab TshomoSo Min KimNguyen D. Phan

Team 2 Tshomo Sherab So Min Kim Nguyen D. Phan

Bhutan

The Land of the Thunder Dragon

Korea

The Land of the Morning Calm http://www.bhutantour.bt/bhutan-attractions/royal-academy-of-performing-arts-rapa.htmlhttp://aysps.gsu.edu/isp/2979.html

http://www.boundlessjourneys.com/asia/myanmar/ancient-passages/

Destination Profile & PEST Analysis

Conclusion Analysis

Interview

Contents

Relationships in Culture

Issues

Cultural Impressions

Happiest Country in the World

Butane Gas

King is the richest

Himalaya

80-90% Don’t Know

Stereotypes

Sherpa’s

Happiest country in the world

GNH

http://www.tourism.gov.bt/http://travel.nationalgeographic.com/travel/countries/bhutan-photos/http://www.theguardian.com/world/gallery/2011/oct/13/bhutan-royal-wedding-in-pictureshttp://www.btcctb.org/fr/blog/bhutan-happiness-development-objective

Happiest Country in the World

Friendly

Hyundai Cars

Drama

All fair Complexion

Stereotypes

Electronics

Good looking people

Kimchee

http://roboseyo.blogspot.kr/2011/05/how-to-avoid-getting-forced-to-drink.html http://www.mouthshut.com/mobile-phones/Samsung-Galaxy-S4-reviews-925668113http://roboseyo.blogspot.kr/2011/05/how-to-avoid-getting-forced-to-drink.html http://www.kia-world.net/kia-k5-sedan-threatening-hyundai-sonata/http://comm2me.egloos.com/4706222

Destination Profile

South AsiaCapital City: Thimpu

Location

North East AsiaCapital City: Seoul

Tropical in the south, cool winters and hot summers in the central

ClimateTemperate, with rainfall heavier in summer than winter

Lowest point: 97 mHighest point: 7570 m

ElevationLowest point: 0 mHighest point: 1,950 m

Mostly mountainous with some fertile valleys and savanna

TerrainMostly hills and mountains; wide coastal plains in west and south

38,394 km2 Area 99,720 km2

urban population: 35.6% of total population (2011)rate of urbanization: 3.65% annual rate of change (2010-15 est.)

Urbanization

urban population: 83.2% of total population (2011)rate of urbanization: 0.71% annual rate of change (2010-15 est.)http://www.nsb.gov.bt/news/news_detail.php?id=105&task=viewhttp://en.wikipedia.org/wiki/Himalayan_Languages_Project

http://www.yelhabhutan.com/geography/http://catalog.flatworldknowledge.com/bookhub/2657?e=berglee_1.0-ch10

636,836 (165th)

Population

48,955,203(25th)

Over 19 languages• Dzongkha: 24% English

40% • Literacy rate: 63%

Language • Korean :97.9%• Literacy rate : 98%

5.036 billion (2012 IMF) GDP $1,163.5 billion (2012 IMF)

Ngultrum(Nu) Currency Won (KRW)

Religion 76%

23% 1%

BuddhismHinduismOthers

32%

24%

1%

43%

ChristianBuddhistOthersNone

https://www.cia.gov/library/publications/the-world-factbook/geos/bt.html https://www.cia.gov/library/publications/the-world-factbook/geos/ks.html

PEST Analysis

Political

Constitutional Monarchy

Very Low Crime Rate

(Number of lawyers : Bhutan - 130 vs. Korea -

12,300)

Military expenditure zero in Bhutan Vs. Korea,

2.7% of GDP (2006) (47th)

http://www.lankaweb.com/news/items/2010/04/26/president-rajapaksa-arrives-bhutan-to-attend-16th-saarc-summit/

1907 2005 2006 2008 2013

Ugyen Wangchuck is chosen as hereditary ruler. Proposed

constitution is unveiled.

King Jigme Singye Wangchuck abdicates Jigme Khesar Namgyel Wangchuck, the crown prince, assumes the throne.

Jigme Khesar Namgyel Wangchuck is crowned king.

First Democratic election

Parliamentary elections: opposition People's Democratic Party wins 32 seats in the lower house, against Druk Phuensum Tshogpa party's 15 seats.

BHUTAN AND SOUTH KOREA POLITICAL TIMELINE

http://www.bbc.co.uk/news/world-south-asia-12641778

1852 1910 1945~48 1948 1950 1953 2013

King Gojong (last King of Korea) was crowned

Restoration of independence (World War 2 end)

Korean war began

Korean War ended with an agreement to a ceasefire

Japanese colonial ruling started

Syngman Rhee became the first President

Park Geunhye became the 18th President (daughter of the former president Park Chung-Hee

EconomicalHimalayas closed to mountaineers.

Stresses on the Development of Hydroelectricity.

Principal exports : Bhutan - electricity vs. Korea - electric devices, cars).

Bartering Culture still exist.

Source: http://inspiredeconomist.com/2013/04/18/bhutans-gross-national-happiness-a-model-for-other-countries/

http://www.emergingfrontiers.com/2012/12/14/tata-power-eyes-more-hydro-projects-in-bhutan/

http://www.encountersnepal.com/jomolhari-trek.html

Social

No beggars or Private Academies. Matrilineal Society (Monogamy and Polygamy still

exist). Green tract of land : Bhutan - more than 60% of the

territory vs. Korea - about 30% ( limited development district is 3,868 ㎢ - out of 99,720 ㎢ ).

Source: http://2008.bhutan-360.com/coronation-dar-ceremony-2/

http://www.facebook.com/l.php?u=http%3A%2F%2Froyaldish.com%2Findex.php%3Ftopic%3D9589.375&h=HAQH-kxt-

Technology

One of the last country to get Television and Internet.

Government lifted ban on television and internet in

1999.

Mobile technology entered Bhutan in 2003 only.

No traffic Lights in the city.Source: http://inspiredeconomist.com/2013/04/18/bhutans-gross-national-happiness-a-model-for-other-countries/

http://www.panoramio.com/photo/3104962 http://www.facebook.com/l.php?u=http%3A%2F%2Ftinypic.com%2Fr%2Fmafpdv%2F5&h=HAQH-kxt-

Relationships in Culture

1. Family Names

No family name

Bhutanese do not have surnames.

Only the Royal family or some noble family have family names.

Have Family NamesKoreans have their own family names.

Family names sounds and is written the same, but they might be different (related to Chinese characters)

Married women keep their own family names after marriage.

http://www.facebook.com/l.php?u=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FKim_(Korean_name)&h=HAQH-kxt-

Source: http://blog.korea.net/?p=2622

Slightly bend their upper body while say "Annyeong ha seyo”. simply wave hands to friends or juniors or say "An Nyeong”

Hand shake is widely used in business meetings BUT shaking hands with the opposite gender is not recommended.

2. Greetings

A formal greeting is to bow with hands open and outstretched and the palms up.

When a senior person enters a room, everyone is expected to stand until the person sits down .

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.lifeaftercubes.com%2F2010%2F08%2F13%2Fkorean-culture-101-learn-before-you-get-there%2F&h=HAQH-kxt-http://www.nerdygaga.com/4568/hello-in-different-languages-list-weird-greetings/

3. Marriage

Source: http://blog.daum.net/_blog/ArticleCateList.do?blogid=0dJF5&CATEGORYID=2

Marriage age: 26 for women, 29 for men.

Traditionally, Korea was very male-dominated society. But nowadays men and female work together side by side

In the past, marriages were arranged, these day marriages are love-matches.

Marriage age: 16 for women, 21 for men

Polyandry and polygyny are restricted but still exist.

https://www.facebook.com/sonam.lhamo88/photos

4. Clothing

Wears Traditional dress every day

Wears only on important occasions

http://www.demawang.com/entiz/read.php?num=4399&page=32http://www.namkhajourneys.com/fr/bhutan/culture.php

5.Calendar system

Source: http://blog.techimpact.org/creating-an-editorial-calendar-for-your-nonprofit/#!prettyPhoto

The weekdays are one day ahead not only of the main Tibetan calendars, but the western calendar as well.

Koreans use both the lunar calendar and the solar calendar.Most of the time

Koreans use the solar calendar but also use Lunar Calendar.

http://www.kalacakra.org/calendar/bhut_art.htm

Taboos

1.Bhutanese House Paintings 2.Don’t talk bad about the King3. Your feet when you sleep.

http://www.facebook.com/l.php?u=http%3A%2F%2Fhowtospendit.ft.com%2Fdestinations%2F4823-a-bhutan-trek-that-yields-spectacular-rewards&h=HAQH-kxt-

5 Issues

1.Cultural and Social Exchange

Korean Wave In Bhutan Television Movie Industry Collaboration

http://www.youtube.com/watch?v=C_MiCZEnZMAhttp://asian-thinspiration.tumblr.com/page/12

2. Educational

Samauel Training Soccer ( Korean Coach first win on international event )Archery coachTaekwondo

http://bhutanobserver.bt/2805-bo-news-about-twoday_taekwondo_championship_concludes.aspx

http://www.zimbio.com/pictures/rsxmoKRCOu9/Bhutanese+Archers+Enjoy+Their+National+Sport/E7LyzhPRXXb/Ngawang+Tashi

Hyundai Motors Investment in tea production MoU signed between Bhutan and Korean Chamber of Commerce (2010)

3. Trade

http://www.bbs.bt/news/?p=1695http://www.bbs.bt/news/?p=13059

Number of Residents Bhutanese in Korea 15 ( permanent residents 3 to 4 ) Koreans in South Korea 12 ( 7 students, 3 coaches, 2 married )

4.Human Resources Exchange

Number of Korean and Bhutanese entering and leaving Korea

http://terms.naver.com/entry.nhn?docId=1637237&cid=504&categoryId=504

5. Technological

K- Science provided by YTN science

YTN ( Broadcast Channel –sharing Korean technology through research and development, field visits and training those countries with low technological facilities and knowledge.)

http://news.naver.com/main/read.nhn?mode=LPOD&mid=sec&oid=034&aid=0002548528&type=1

Interview

Interview with the Honorary Consul General of BhutanHan Young Kim

1. What do you think was the first (most important) exchange between Korea and Bhutan?

In 1977 4 high officials from Bhutan came to South Korea to get Saemaul Undong training for few months. After they got the training, they returned back to Bhutan and became important leaders in various fields especially heads of various agriculture and related sectors. Some even became Ministers. Korea and Bhutan had established diplomatic relations from 1987 only.

2. We heard that many missionaries are wishing to go to Bhutan, what do you think about that?

Bhutan is a place where, they allow people have the freedom to choose whatever religion they want. But looking at their current state, I don’t think they need any missionaries. They are in a very happy as they are now.

3. What is different about Bhutan from South Korea?

Bhutan is very different from South Korea. Few years ago, if you went there, you would feel like you have come back to time. It is modernizing on its own pace with one foot rooted in the past.

Bhutan is aware of the negatives of rapid modernization because of which it has prompted its government to adopt sustainable socio-economic development, preservation of cultures and traditions and also preservation of natural environment. All these have been given utmost importance. If you see their indicator of development, you will see that every decision is made for the benefit of its people.

For example, it has a very high potential for attracting tons of tourists like its neighboring countries, but the government still maintains a ‘high value –low volume’ tourism policy which is an effort to keep foreign influences at bay while nurturing its values. This makes Bhutan different from here and other countries.

4. What type of country do you think is Bhutan in one word?

I think Bhutan is a Time Capsule. They have had long established dealings with neighboring countries like India and Nepal and yet they have succeeded in preserving their rich culture and traditions as it was 100 years ago. Just like a time capsule it is a Country that carries a very unique and special tradition.

Analysis

1. Status Of Bhutan and South Korea relationship .

- Still in primary stage - Not very enhanced - No bridge of communication ( No embassy in both

countries)2. What can Bhutan do to improve its relation with Korea?- Effective tourism strategies targeted towards Koreans. - Establish direct relationship with Korea - Increase the quota of school students studying in Bhutan- Lighten FDI policy to encourage more Korean Investors

3. What can Korea do to Improve its relations with Bhutan? - Provide trainings in R&D and ICT - Increase Investment- Initiate cultural exchange programs and activities - Provide more Scholarships to attract Bhutanese students.

There are lack of interchanges in many aspects between Bhutan and South Korea, if the two nations improve its line of communication and interests, there are many potentials for cultural, social and economic cooperation.

Korea has been changed and developed very fast. However, because of that, Korea has lost their traditions and own its own characteristics. Bhutan should learn the technologies from Korea but also should understand the downsides of rapid modernization. Therefore it should cautiously develop without losing its soul.

Conclusion

Q&A

The End