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Beyonce Why don’t you love me? Video analysis

Beyonce

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Page 2: Beyonce

Relationship between lyrics and the visuals!• All of beyonces videos include a lot of

dance routine, this video isn't so much a dance routine but includes some sort of dance throughout the video.

• The video was directed by Melina matsouskas who also directed the video for Rihannas song “rude boy”

• Throughout the video all of the shots are on beyonce and her sexualised movements. The video links in with the song but it doesn't have a storyline.

• All of the camera shots are at the attention of beyonce and they have include lots of close ups and long shots to show the full image of her.

• The shots are cut quickly and the camera zooms in and pans in with her every movement.

There is a strong relationship between the lyrics in the visual. In the beginning of the song the text flashes up with the title of the song “ why don’t you love me” also there is a part where she walks around with a sign in her hand saying “ why don’t you love me” This may be also part of her star persona and may express what is actually going on within her own personal life.

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Genres and start iconography

• Beyonces genre of music is rnb but she does collaborate with other artists to do some hip hop styles.

• all beyonces videos are very stylistic, the main basis of her videos are her dance moves, her look, her outfits and the background props.

• All the outfits chosen are tailored to her look and image that she is trying to get across to her audience.

• Beyonce is seen to be a very seductive and strong powerful woman.

• Beyonce is typically going for a young audience from around the age 16 to 24.

• The mise-en-scene uses a range of different shots, from closeup,overhead shots and long shots to engage the audience with the artists, all scenes are flashed by quickly.

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Iconography

Beyonces style is very mainstream and can appeal to a wide range of audiences but mostly young females.beyonce is well known for her famous dance routines and great stage presence.