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How to enhance your Performance on
Alibaba.com?2017
190+countries
40+industries
NO.1Traffic
160m+Members
15Multi
Language
2m+Onlineshops
Alibaba.com Global User Base
* Data as of June 30th, 2015
Brazil: 10+ million
India: 6+ million
Germany: 1+ million
U.K.: 3+ million
U.S.: 20+ million
Turkey: 1+ million
Australia: 2+ million
Canada: 3 + million
Russia: 12+ million
Malaysia: 1+ million
How To Maximize Results
Objective:
• Improve The Product Ranking In Search• Understand Search Methodology, Buyer
Perspective• Communicate Better• Proactively get buyers
Improve Product Ranking During Search …
Product Name e.g. T-Shirt
Maximize Inquiries• Exposure = Inquiries• Click through= Inquiries
• Inquiries=
Topic
• Maximize Inquiries–How To Increase Exposure – How to Increase Click through Rate– Use Trade Manager
• Proactively Get Buyers
Increase Exposure - Products• Improve Listing Quality
– Choose relevant keywords– Product Description– Product Specification
• Use Product Showcase• Maximize number of products
What Would You Do To Market The Product In Offline World ?• Get A Catalogue Done For All
Products• Find Prospective Places Where You
Can Meet Buyers• Distribute The Catalogue
Listing Quality - How Do You Make A Catalogue ?
Listing Quality - Select The Best Picture…..
Listing Quality - Product Pictures
• Name As Keyword
•E.g. “Sofa.jpg”
•Watermark added
•Contrast Background
•Shows details
•Below 3MB
•Format: jpg ,png ,gif
Listing Quality - Relevant Keywords• Tshirt• T-Shirt• Cotton tshirt• Sports tshirt• Casual wear tshirt• Designer tshirt• Collar Tshirt• Mens tshirts• White tshirt• Regular wear Tshirt• Half Sleeve Tshirt
Listing Quality - Relevant Keywords
Listing Quality - Relevant Keywords• Search
Listing Quality - Relevant Keywords
• Search
Listing Quality - Relevant Keywords
• Keyword Trends• Hot Keywords• http://www.google.com/trends
Listing Quality - Relevant Keywords• Other useful tool: Keyword Tool• More keyword ideas• https://adwords.google.com/select/KeywordToolExternal?defaultView=0
Listing Quality – Where To Use Keywords
Leather Bag.jpg
Listing Quality – Select The Best Description
'Detailed Description' - Tell potential buyers more about your products in full mention• Functionalities• Payment terms• Material• Sizes• Packing options• Keywords
Listing Quality – Product Detailed Description
Listing Quality - Product Specification• Product Details are available for input after selecting the Product Category
Listing Quality - Product Specification• Company Specifications and Products
Listing Quality - Product Specification
Showcase …. Why ?
Listing Quality - Why Use Showcase ?• Product In The Showcase Attract
More Buyers Than Other Products• Used To Highlight NEW Product• Need Creation• Attract buyers by displaying High
Demand Products
Listing Quality – Increase The Number Of Products
More products, More inquiries
Listing Quality – Increase The Number Of Products
Listing Quality – Increase The Number Of Products•Setting appropriate category•Capture more category, List More
Product Posting Guideline
• Include Keywords in Product name and Listing Descriptions
• Cover more categories• Fill up all Detail Description, Product
Details• Post new products regularly, e.g. XX
products a week• Fully Utilize your Product Showcase
Secret Code Of Higher Search Ranking
1. Relevancy– 100% matched keywords– Keywords in Product Name– Keywords in Listing Description– Product Details
2. Membership Type3. Product Showcase4. Buyer Behavior5. How Recent Is The Product
Increase Clickthrough Rate
• Product pictures• Product name• MOQ and Price• Trade Manager marks
Trade Manager – What Next?
Trade Manager – What Does It Tell
Trade Manager Overview• Can keep history• Can received and send files• Can use audio & Video Chat• Use advance functions like emotion icon
Topic• Maximize Inquiries
– Increase Exposure – Increase Clickthrough Rate– Use Trade Manager
– Get Buyers Proactively
Get Buyers – RFQ
RFQ=Request for Quotation
An RFQ is posted by buyers which contains detailed buyer sourcing requirements.
Except inquiries, RFQ is one of the most effective ways to get right buyers on Alibaba.com.
Buyer
Inquiry
Supplier
Buyer SupplierIndustry Specialists from Alibaba
Request for Quotation(RFQs)
in specific industry
Request for Quotation (RFQs)
in your industry
After Matching
How does Inquiry work?
RFQ Workflow
QuotationQuotation
Get Buyers – RFQ workflow
How to Get RFQs?Get buyers- How to find RFQs
Set 20 keywords
here
Automatic Matching System
Open Channel
How to Get RFQs?Get buyers- How to find RFQs
Way One: Take initiative to search RFQs in Sourcing Channel
sourcing.alibaba.com
OR Choose “Buyers” Tab & Input Keywords
How to Get RFQs?Get buyers- How to find RFQs
Way Two: Set 20 Keywords and get right RFQs quickly
How to Get RFQs?Get buyers- How to find RFQs
Way Three: Check your Available RFQs Recommended by us & Quote
How to Get RFQs?Get buyers- How to find RFQs
Questions Please
