2. Which site would you buy from?
3. Video
Impact of social media on brands.
4. How is this website using social media?
5. The way businesses market has changed:
Production Oriented
Sales Oriented
Consumer Oriented
Societal Oriented
Relationship Oriented
6. Production orientation
Grew out of assembly lines
Large companies produced products
Consumers could only buy what was produced not what they
wanted
There was only one colour Ford produced
7. Selling orientation
Mid 1920s to mid 1950s
Businesses were now able to produce large numbers of goods
They now had to sell all of these products
Door-to-door selling
Face-to-face selling
Used to persuade consumers to buy
Needs and wants still not considered
8. Consumer orientation
1960s
Businesses focused on consumer demand and satisfying the need for
high quality products/services as well as providing before and
after sale customer service.
The customer is always right
Businesses researched needs of consumers
9. Societal orientation
Needs of consumer are considered along with overall benefits to
society and environmental needs
Toys - safety requirements and standards
Food production health guidelines
10. Relationships orientation
Establishing customer loyalty
Marketing does not end at point of sale
Establishes that consumer has made a good choice
Provision of further product information
Follow-up services and advice
Consumer feels they have entered into a relationship with the
brand
11. Video
Social media revolution 2011
