Shirayuki Beer

Mizuki MukaiMari KurodaRiko AiharaAyako OteraShiho Ukei

Shirayuki Beer Information

Contact Information3-4-15, Chuo, Itami, Hyogo 664-0851 Number of Employees:

5person (KONISHI BEER BREWERY)

Established: 1550 (a corporation established 1933, beer brewing started 1995)

Main Activities/Projects

1. production and sale of refined sake2. production and sale of Syochu and

liqueur3. brewing and sale of beer4. production and sale of

pickles and other foods5. sale of import beer and wine

Field work day2013/11/10 (sun)

Contact Person: Wataru Yamaguchi

-Schedule-

9:00~10:30

Question

time

10:45~12:00

Visit a

Brewery

Wataru Yamaguchi

♡Wataru Yamaguchi who support us to visit his factory: brewer

♡He promotes Konishi Beer brewery to their customers. Also, he develops new beer products.

Goals/Objectives/Mission

【 compose of Japanese craft beer industry】 to be able to brew ‘Japanese ale beer'.

now they just brew beer like foreign beer. 

Major Results (Key Dates)

the reason they started open beer brewery... to promote Itami city from damage of the earthquake occered in 1994. they have started brewing beer since 18years ago. also Itami is a sister city of Belgium.

Successes

Snow blonche got

prize, Gold Award, at European Beer Star Award for three consecutive years.

Ch

alle

ng

es

they tried to open stores at beer events.

Future Vision

Now they brews 90kg of beer for a year. In the future they want to brew 100kg of beer for a year.

Role of Globalization

They transport Belgium beer.

Role of IdentityBeer bottle's color and design. Beer bottle's color is black because it can protect from ultraviolet rays. The design is easy to have bottle when we drink it. Also, they use rice yeast.

Thank you. . .