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Be Social - Why We Need #SMM & Digital PR? The rules of sharing and developing information is changed… and it changes everyday! We can engage targeted conversations with different audiences instead of trying to share boring mass-monologues! New (and often unexpected!) influencers are around us and we can find and connect to them easily on the web! We are able to create and broadcast content to support, enpower and spread our messages out efficiently… measuring daily with conversations and data the success and the power of our strategy!
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Being Social!
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website
Share!
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conversation
community
influence
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Being Social!introduction
What’s Web 2.0? Wikipedia…Web 2.0 is a concept that takes the network as a platform for information sharing, interoperability, user-centered design, and collaboration on the Internet or World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.
Being Social!introduction
What’s Web 2.0? Listen to Mr Tim Berners-Lee…Web 2.0 suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers and end-users use the Web. The World Wide Web inventor, Mr Tim Berners-Lee, describes it “as s collaborative medium, a place where we [can] all meet and read and write".
Being Social!introduction
What does this mean for all of us? The rules of sharing and developing information is changed… and it changes everyday!
Every person can be protagonist in Web 2.0 age thanks to the Social Media and new Technologies!
Being Social!introduction
What does this mean for all of us? New (and often unexpected!) influencers are around us and we can find and connect to them easily on the web!
We can influence other with just a few words, a picture and a click… if we know how to do it and why!
We can engage targeted conversations with different audiences instead of trying to share boring mass-monologues!
Being Social!introduction
What does this mean for all of us? We are able to create and broadcast content to support, enpower and spread our messages out efficiently… measuring daily with conversations and data the success and the power of our strategy!
Being Social!
Understand people first…
On-line and off-line people have same needs, feelings, pains.
We talk to people not to computers or smartphone screens!
Being Social!
Understand people first…
- People want to be unique
- They want personal solutions
- They want you to let them feel special
but also……
Being Social!
… they need identification, models, inspiration…
They are just waiting for you to build your tribe: engage people in a community that they can feel part of without being “just one of many”.
Being Social!
Now understand the right media to engage the right people…Social Media are a wide variety of platforms and environments… don’t think to them as one, each one can offer different advantages, way to communicate, audience, opportunities.
So choose the right one considering the specific target audience!
Being Social!
Now understand the right media to engage the right people…
Corporate websiteFacebook TwitterPinterestGoogle+YouTubeCorporate blogOther (so many other!)
Being Social!
Now understand the right media to engage the right people…Be Social!!!!
You need to interact in more than one of the social/digital platforms.
You need a social/digital strategy that encompass all of your activities off-line and on-line.
Being Social means being consistent, trustable, avaliable.
Being Social!
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website
Share!
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conversation
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Being Social!
Build your digital strategy according to your marketing plan…
Sales EducationPRCustomer CareOther…
Everything you planned to do off-line is ready to take off on-line… fasten the seat belt and start the conversation with your community using all of your channels!
Being Social!
Choose what best fits for your plans and in your Marketplace…
Be Avaliable,Be Consistent,Be trustable…BE SOCIAL!!!
Being Social!
With Social Media Marketing and Digital PR you can speak to different target audiences every day, 24/7!
You can feel, understand and measure data in a way that was impossible a few years ago!
Being Social!
Some examples…
Our current marketing concept is “CND Shellac Mania”
So, Talking about Sales…
Being Social!
Gold and Platinum Packs CampaignTrade Advertisement
Being Social!
Gold and Platinum Packs CampaignFacebook Fan Page Banner Posted
Being Social…life in the so called web 2.0!
Gold and Platinum Packs CampaignCorporate Website
Being Social!
Gold and Platinum Packs CampaignPinterest
Being Social!
Gold and Platinum Packs CampaignTwitter
Being Social!
Gold and Platinum Packs CampaignCND Shellac Weekly Newsletter
Being Social!
Gold and Platinum Packs Campaign
Off-line:Trade press releasesSales People visiting SalonsDirect sales
Being Social!What social media marketing and digital pr allow us to do and give us back?
•Traffic to our corporate website•Phone calls to our toll free hot line•Viral buzz in topics of interest•Influence as experts and market leaders•Trustability•Recognition•Knowledge of our clients•Knowledge of our competitors strategiesUsers, followers, friends profile information (age, job, location, preferences, reactions, number of visits on certain post/new/picture, post sharing etc..)
Being Social!What social media marketing and digital pr allow us to do and give us back?
Traffic to our corporate website
Being Social!What social media marketing and digital pr allow us to do and give us back?
Beauty Editors interacting as FANS in our social profiles
Being Social!What social media marketing and digital pr allow us to do and give us back?
Beauty Editors interacting as FANS in our social profiles
Being Social!What social media marketing and digital pr allow us to do and give us back?
Professionals inspiring other professional
Being Social!What social media marketing and digital pr allow us to do and give us back?
Professionals inspiring other professional and PR!
Being Social!What social media marketing and digital pr allow us to do and give us back?
Enpower our strategies and policies!
Being Social!What social media marketing and digital pr allow us to do and give us back?
Enpower our strategies and policies!
Being Social!What social media marketing and digital pr allow us to do and give us back?
Connecting to consumers on-line and off-line… with fun: AperiShellac Tour Campaign!
Being Social!What social media marketing and digital pr allow us to do and give us back?
Spread our word out in the web and off-line supporting our PR
Blog! facebook
website
Share!
YouTube
connect engage
conversation
community
influence
postDon’t “use” Social Media….
Be AvaliableBe Consistent,
Be Trustable…. BE SOCIAL!!!
Thank you
Blog!
website
Share!
YouTube
connect engage
conversation
community
influence
postKatia Anna Calabrò
Communications & PR
Twitter @PRLadybirdhousekatiaannacalabro.blogspot.it
