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OCT 15 PRESS & GUEST PREVIEW
OCT 16 - 22OPEN TO THE GENERAL PUBLIC
BE BRASIL WILL FEATURE THE BEST INBRAZILIAN INNOVATION AND USER EXPERIENCEIN A CONCEPT STORE ENVIRONMENT
For the past 30 years Brasil has been undergoing changes that are crafting a new Brazilian identity.
The Inspiring diversity of the country combined with the collaborative culture of the Brazilian people have placed our country in a privileged place.
From technology to arts, sustainability to gastronomy, Brazil is becoming one of the most influential and innovative countries in the world.
And it’s just the beginning. Join us, explore our novelties and live this experience. Get to know why and how this new Brazilian identity is being shaped.
Experience a little more Brasil. Be Brasil
A POP-UP EXPERIENCE SHOWCASING THE INNOVATORS BEHIND BRASIL’S THRIVING INDUSTRIES.THE EVENT WILL FEATURE ONE WEEK OF
ACTIVITIES IN OUR NEW YORK
© Copyright Profero LLC 2011-2012 - Con!dential
STICKERS
The hub features a Concept Pop-Up store offering a Brazilian retail adventure where visitors can acquire exclusive and innovative products. The Meet Brasil digital hall on the ground floor showcases a visual immersion that includes interactive virtual tours of Brazilian cities, created by Embratur; a guided tour of Inhotim, Brasil’s renowned contemporary art foundation, as well as content about Brazil’s innovators.
On the 2nd floor, The Botequim, a traditional Brazilian bar, will feature trends in food and beverage provided by Brazilian brands. It will also serve as the setting for special tastings as well as talks by Brazilian innovators from a variety of industries.
Our headquarters will be in the heart of SoHo on the corner of West Broadway and Broome. We’re taking over nearly 10,000 square-feet of retail space transforming it into a virtual Brazil.
FASHION, BEAUTY, SUSTAINABILITY, FILM, ARTS, MUSIC, DESIGN, ARCHITECTURE,AEROSPACE, TECHNOLOGY, FOOD AND DRINK
will fend our NYC retail hub in October 2013!
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372 WEST BROADWAY Our headquarters will be in the heart of SoHo on the corner of West Broadway and Broom. We’re taking over an 11,000 square-foot retail space in SoHo transforming it into a virtual Brazil.
The hub features a concept pop-up store providing a Brazilian retail adventure where visitors can acquire exclusive and innovative products. The digital hall on the ground floor showcases a visual Brazil immersion that includes a visit to Inhotim, Brazil’s renowned contemporary art foundation. And on the 2nd floor, The Botequim, a traditional Brazilian bar trends in food and drink by Brazilian brands.
FASHION, BEAUTY, SUSTAINABILITY, FILM, ARTS, MUSIC, DESIGN, ARCHITECTURE, AEROSPACE, TECHNOLOGY, FOOD AND DRINK
372 WEST BROADWAY
will fend our NYC retail hub in October 2013!
C: 85M: 15Y: 0K: 0
R: 0G: 162B: 224
C: 85M: 0Y: 0K: 0
R: 0G: 182B: 241
C: 00M: 32Y: 100K: 0
R: 253G: 181B: 21
C: 0M: 20Y: 100K: 0
R: 255G: 203B: 5
C: 65M: 0Y: 100K: 0
R: 98G: 187B: 70
C: 50M: 0Y: 100K: 0
R: 141G: 198B: 63
C: 65M: 0Y: 0K: 0
R: 32G: 196B: 244
C: 0M: 10Y: 100K: 0
R: 255G: 221B: 0
372 WEST BROADWAY Our headquarters will be in the heart of SoHo on the corner of West Broadway and Broom. We’re taking over an 11,000 square-foot retail space in SoHo transforming it into a virtual Brazil.
The hub features a concept pop-up store providing a Brazilian retail adventure where visitors can acquire exclusive and innovative products. The digital hall on the ground floor showcases a visual Brazil immersion that includes a visit to Inhotim, Brazil’s renowned contemporary art foundation. And on the 2nd floor, The Botequim, a traditional Brazilian bar trends in food and drink by Brazilian brands.
FASHION, BEAUTY, SUSTAINABILITY, FILM, ARTS, MUSIC, DESIGN, ARCHITECTURE, AEROSPACE, TECHNOLOGY, FOOD AND DRINK
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Iran do Espírito Santo Rise and Fall/The Playground
Doris C. Freedman Plaza Central Park, New York City
September 10, 2013- February 16, 2014
Contact: Nicholas Baume Director & Chief Curator Public Art Fund [email protected] 212 223 7803
THIS PROJECT IS SYNERGIC WITH THE BE BRASIL FESTIVAL TAKING PLACE IN NEW YORK EARLY OCTOBER,THE BE BRASIL FESTIVAL PROMOTES THE ARTS, DESIGN, FASHION AND INNOVATION FROM BRAZIL .
C: 85M: 15Y: 0K: 0
R: 0G: 162B: 224
C: 85M: 0Y: 0K: 0
R: 0G: 182B: 241
C: 00M: 32Y: 100K: 0
R: 253G: 181B: 21
C: 0M: 20Y: 100K: 0
R: 255G: 203B: 5
C: 65M: 0Y: 100K: 0
R: 98G: 187B: 70
C: 50M: 0Y: 100K: 0
R: 141G: 198B: 63
C: 65M: 0Y: 0K: 0
R: 32G: 196B: 244
C: 0M: 10Y: 100K: 0
R: 255G: 221B: 0
Jill Kraus, ChairSusan K. Freedman, President
Nicholas Baume, Director & Chief Curator PUBLIC ART FUND
cordially invite you and a guest to celebrate the opening of
Iran do Espírito Santo: Playground
TUESDAY, SEPTEMBER 10 11:30am
Exhibition PreviewDoris C. Freedman Plaza60th Street & 5th Avenue
WEDNESDAY, SEPTEMBER 11 6:30pm
Public Art Fund Talk with Iran do Espírito SantoThe New School, John Tishman Auditorium
66 West 12th Street
RSVP by Thursday, September [email protected]
Iran do Espírito Santo: Playground is made possible by Itaú BBA, with support from Itaú Cultural in association with Be Brasil.
Special thanks to Mayor Michael R. Bloomberg; First Deputy Mayor Patricia E. Harris; Department of Cultural A!airs Commissioner Kate D. Levin; Department of Parks & Recreation Commissioner Veronica White; and Central Park Conservancy President Douglas Blonsky.
Public Art Fund exhibitions are supported in part by the National Endowment for the Arts and the New York City Department of Cultural A!airs in partnership with the City Council.
PUBLIC ART FUND brings dynamic contemporary art to a broad audience in New York City by mounting ambitious free exhibitions of international scope and impact that o!er the public powerful experiences with art and the urban environment.
FOR MORE INFORMATION VISIT WWW.PUBLICARTFUND.ORG
Brazilian Public Art Installationin association with Be Brasil
The Be Brasil logo will be present in all collateral and on site signageSept 10th through February 16th
Be Brasil expands to central Park with the public art installation by brazilian artist iran do espírito santo, in association with the public art fund and Bank itaú bba
BEBOLD.BEINTRIGUING.BESENSATIONALBEINGENIOUS.BEBRASIL.
Wednesday October 16th“Brazilian Design Today”
5:00 PM Designers Guto Requena and Maurício Arruda
5:30 PM Designers Davi Deusdara, Rafael Studart and Erica Martins
Thursday October 17th“Innovative Companies in Brazil Today”
10:00 AM Chris Appleton COO of EMBRAER
“New Brazilian Flavors and Food Experience”5:30 PM Chef Alex Atala, moderated by Adam
Sachs, Editorial Director followed by book signing “D.O.M. *Rediscovering Brazilian Ingredients*”.
Friday October 18th“Inhotim Contemporary Art Center”
11:00 AM virtual guided visit by Curator Allan Schwartzman
“Brazilian Beauty Trends”5:30 PM Cristiana Arcangeli of Beaty’ In
Tuesday October 22nd“Innovation and Sustainability in Brazil Today”
10:00 AM Stan Bialowas Market Development Manager at Braskem
BE BRASIL TALKS
Wednesday, October 15th 8:30-9:30 PM, Alexia Bontempo
9:30-10:00 PM, DJ Greg Caz
Thursday, October 17th6:00-8:00 PM, DJ Greg Caz
Friday, October 18th8:00-9:00 PM, Kay Lira
Saturday, October 19th 8:00-9:00 PM, Eliano Bráz
Sunday, October 20th 6:00-8:00 PM DJ Greg Caz
Be Brasil Playlist by BMA
BE BRASIL MUSIC
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