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#bbcon Is Your Website Working For You? PRESENTED BY JAIME LASSMAN AND RACHEL WELSH

BBCON 2013 - Is Your Website Working For You?

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Page 1: BBCON 2013 - Is Your Website Working For You?

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Is Your Website Working For You? PRESENTED BY JAIME LASSMAN AND RACHEL WELSH

Page 2: BBCON 2013 - Is Your Website Working For You?

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TWEET ABOUT YOUR SESSION

#BBCON #K12 @JLASSMAN & @RACHELAWELSH

Page 3: BBCON 2013 - Is Your Website Working For You?

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WHAT YOU CAN EXPECT FROM TODAY

MEASURE SUCCESS Set benchmarks and plan for success

MAXIMIZE EFFORTS Let other sites help you

WORK SMARTER Communicate clearly and effectively

USE DATA FROM YOUR WEBSITE Gather empirical data to make informed decisions

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USE DATA FROM YOUR WEBSITE

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INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between

GRAPH OF DATA?

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INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between

USED DATA TO SHOW ANNUAL TREND OF MORE MOBILE DEVICES OVERALL USED DATA TO SHOW ANNUAL TREND OF TABLET DEVICES USED DATA TO SHOW COMPARISON OF PAGE EXITS BETWEEN MOBILE AND DESKTOP

VERSIONS OF THE SAME PAGE.

2009

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INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between

2010

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INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between

2011

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INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between

2012

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INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between

2013*

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INFLUENCE BUDGET: GOOGLE ANALYTICS Campaigns

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INFLUENCE BUDGET: GOOGLE ANALYTICS Campaigns

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INFLUENCE SEO: WORDS MATTER

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INFLUENCE SEO: WORDS MATTER

insert viewbook image

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INFLUENCE CONTENT: WORDS MATTER What are visitors searching? What are they NOT searching for?

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INFLUENCE COMMUNICATIONS: EMAIL STATS Reader Interests

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• Used data so show how infrequently those pages were visited • Used data to show how quickly (in comparison) people existed

those pages • Gathered stakeholder data/user testing to show that alumni was not

a main focus for the website

TLS MAIN MENU: ALUMNI

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TLS MAIN MENU: ALUMNI

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TLS MAIN MENU: OPTIMAL SORT

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TLS MAIN MENU: OPTIMAL SORT

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TLS MAIN MENU: OPTIMAL SORT

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TLS MAIN MENU: OPTIMAL SORT

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WORK SMARTER

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SHIPLEY PROCESS Communications and Planning with Stakeholders

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WHAT DOES YOUR WEBSITE COMMUNICATE?

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WORDS MATTER

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REDUCE, REUSE, RECYCLE

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SCHOOL MAGAZINE Shipley Bulletin

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SCHOOL MAGAZINE

Used data to show comparison of visits to the PDF download page vs. the entrance page for the BBNC version

TLS PINPOINTS

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SCHOOL MAGAZINE TLS Pinpoints

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SCHOOL MAGAZINE

Used data to show comparison of visits to the PDF download page vs. the entrance page for the BBNC version

TLS PINPOINTS

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DEVELOP A PLAN TO MAXIMIZE EFFORTS

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DEVELOP A PLAN TO MAXIMIZE EFFORTS

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(PLAN TO) MEASURE SUCCESS

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PLAN TO MEASURE

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COMPETITIVE ANALYSIS

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GOOGLE ANALYTICS