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#bbcon
Is Your Website Working For You? PRESENTED BY JAIME LASSMAN AND RACHEL WELSH
#bbcon
TWEET ABOUT YOUR SESSION
#BBCON #K12 @JLASSMAN & @RACHELAWELSH
#bbcon
WHAT YOU CAN EXPECT FROM TODAY
MEASURE SUCCESS Set benchmarks and plan for success
MAXIMIZE EFFORTS Let other sites help you
WORK SMARTER Communicate clearly and effectively
USE DATA FROM YOUR WEBSITE Gather empirical data to make informed decisions
#bbcon
USE DATA FROM YOUR WEBSITE
#bbcon
INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between
GRAPH OF DATA?
#bbcon
INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between
USED DATA TO SHOW ANNUAL TREND OF MORE MOBILE DEVICES OVERALL USED DATA TO SHOW ANNUAL TREND OF TABLET DEVICES USED DATA TO SHOW COMPARISON OF PAGE EXITS BETWEEN MOBILE AND DESKTOP
VERSIONS OF THE SAME PAGE.
2009
#bbcon
INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between
2010
#bbcon
INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between
2011
#bbcon
INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between
2012
#bbcon
INFLUENCE DESIGN: RESPONSIVE DESIGN TLS: Mobile vs. Desktop and Between
2013*
#bbcon
INFLUENCE BUDGET: GOOGLE ANALYTICS Campaigns
#bbcon
INFLUENCE BUDGET: GOOGLE ANALYTICS Campaigns
#bbcon
INFLUENCE SEO: WORDS MATTER
#bbcon
INFLUENCE SEO: WORDS MATTER
insert viewbook image
#bbcon
INFLUENCE CONTENT: WORDS MATTER What are visitors searching? What are they NOT searching for?
#bbcon
INFLUENCE COMMUNICATIONS: EMAIL STATS Reader Interests
#bbcon
• Used data so show how infrequently those pages were visited • Used data to show how quickly (in comparison) people existed
those pages • Gathered stakeholder data/user testing to show that alumni was not
a main focus for the website
TLS MAIN MENU: ALUMNI
#bbcon
TLS MAIN MENU: ALUMNI
#bbcon
Let’s go way back
TLS MAIN MENU: OPTIMAL SORT
#bbcon
Let’s go way back
TLS MAIN MENU: OPTIMAL SORT
#bbcon
TLS MAIN MENU: OPTIMAL SORT
#bbcon
TLS MAIN MENU: OPTIMAL SORT
#bbcon
TLS MAIN MENU: OPTIMAL SORT
#bbcon
TLS MAIN MENU: OPTIMAL SORT
#bbcon
WORK SMARTER
#bbcon
#bbcon
SHIPLEY PROCESS Communications and Planning with Stakeholders
#bbcon
WHAT DOES YOUR WEBSITE COMMUNICATE?
#bbcon
WORDS MATTER
#bbcon
#bbcon
REDUCE, REUSE, RECYCLE
#bbcon
SCHOOL MAGAZINE Shipley Bulletin
#bbcon
SCHOOL MAGAZINE
Used data to show comparison of visits to the PDF download page vs. the entrance page for the BBNC version
TLS PINPOINTS
#bbcon
SCHOOL MAGAZINE TLS Pinpoints
#bbcon
SCHOOL MAGAZINE
Used data to show comparison of visits to the PDF download page vs. the entrance page for the BBNC version
TLS PINPOINTS
#bbcon
DEVELOP A PLAN TO MAXIMIZE EFFORTS
#bbcon
DEVELOP A PLAN TO MAXIMIZE EFFORTS
#bbcon
#bbcon
(PLAN TO) MEASURE SUCCESS
#bbcon
PLAN TO MEASURE
#bbcon
COMPETITIVE ANALYSIS
#bbcon
GOOGLE ANALYTICS