Sachin and Virag are two enterprising youth. They have passed out from IIM, BANGLORE. They thought instead of doing a job, they will launch fresh vegetables in India markets. Having learnt of the future conventional food, they decided to venture into cultivation of mushrooms. Mushroom are known to be the best alternative food for vegetarian. For Sachin and Virag fund raising a serious handicap for mass production. However, the first trial batch of mushroom that they produced was bought by star hotel in Banglore. Further, the hotel placed orders for supply of 20 kgs every day Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. Another big player M/s Ashtavinayak Mushroom equipped with cold storage facility was more interested in the export market. Sachin and Virag have set their sight high. They aim to sell mushroom in a very big way all over India. Mushroom have a great market potential and is a perishable food.

Q1. How will we advise Sachin and Virag to

increase the consumer awareness about this

new food ?

Q2. What would be our suggestions regarding

distribution channel for mushrooms ?

By Test Marketing.

By Sample Distribution.

By Event Marketing.

Mushroom recipe booklet distribution.

By approaching TV programs like khana khazana,

Master chef etc.

Hotels Household

Sectors

Restaurants Industrial Canteens

Targeted Customers

By spreading Awareness and Publicity:

Attractive

Packaging!

Organising Sales

Promotion Campaign.

Distribution network

Company should have:

Faster and effective distribution network by

having cold storage facility.

Delivery vans in local market and distribution

through rail or road transport to urban markets.

Sales person Manufacturer

Supplier

Retailer

Chain Store Telemarketing

Customer

Order

Aayush Chabbra Chanchal Sharma Aditya Purohit Gazal Vishwa Rajkumar Jangid Special Thanks to our Principal ma’am Vinita Mathur and to all our teachers.