Dominant ideologies about women

• women in the media 2014

• http://www.youtube.com/watch?v=NswJ4kO9uHc&safe=active

What does this mean?

"Life doesn't imitate Art, it imitates bad TV" (Woody Allen)

Original quote: Does life imitate art or does art imitate life? (Oscar wilde)

Baudrillard & hyperreality

Baudrillard

Part One: Jean Baudrillard (1929-2007) Baudrillard was a controversial Philosopher whose main ideas and concepts have been used to understand the effect of living in a Postmodern environment on our perceptions of reality.His most important book "Simulacra and Simulations" became the basis of the Matrix films Simulations and Simulacra Hyperreality

Hyperreality

Key Term: Hyperreality

Was first described by the Philosopher Jean Baudrillard were he suggested that the media can now create such idealistic representations of reality that out perform actual reality. The audience is left feeling depressed as they're own life doesn't live up to artificial reality.

Baudrillard cont.• The effect of Postmodernism on the Audience can be extensive and can alter our

perceptions of the media and reality as the media and reality merge.

REALITY

HIGHTEN AND EXAGGERATE(SIMULATE)

SIMULACRA

HYPERREALITY

Simulations and Simulacra

• Media represent reality and in doing so change it to make it more visual and fun.

• However what happens when we start to believe that this "Simulation" is actual reality?

Baudrillard and Aspirational TVhttp://www.youtube.com/watch?v=59OJ17raqWw

• How can we see the hyperreal world of TV advertising as a simulation of Reality?

• What effects will this have on the public?

Big brother

• https://www.youtube.com/watch?v=BBwepkVurCI

• Do media producers create a sense of hyperrealism here?

• To what effect?

Advertising and music videos• Can you find an example of a music video that uses

hyperrealism?

• Can you find a tv and a print advert that uses hyperrealism?

• Why have the media producers used this technique?• What are the positive and negative implications for both

audiences and institutions?• Is it reinforcing a dominant ideology? If so, which?

HW

• In the comments section below the blog post, post a link to a music video that you feel utilises hyperrealism.

• Due: Tuesday the 18th