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Jake Bastian - Anthony Gilkes Date - Prof. MIchele Vincent

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Jake Bastian - Anthony GilkesDate - Prof. MIchele Vincent

Introduction

We are a tech savvy marketing group focused on Brand Management, Increasing Marketshare, and

Identifying New Revenue Streams

Current Market Share

Market Share After

“To play only music you’ll love”

Environmental ScanningOverview

Source: http://www.slashgear.com/wp-content/uploads/2011/05/pandora1.jpg

Internal Market

Source: http://www.slashgear.com/wp-content/uploads/2011/05/pandora1.jpg

Source: http://dayandadream.com/wp-content/uploads/2013/03/pandora-logo.png

Source: http://scm-l3.technorati.com/10/09/04/17695/itunes10logo.jpg

Source: http://sac.unm.edu/images/longtermfiles/facebook_logo.jpg

Environmental ScanningInternal Market

Source: http://btmbrands.com/wp-content/uploads/2012/05/Social_World_lr.jpg

Source: http://4.bp.blogspot.com/-Z5utuveWKPA/UMjEUfdK-3I/AAAAAAAAAAU/QrKSpYbBKxM/s1600/politics-

Source: http://previewcf.turbosquid.com/Preview/Content_2009_08_25__05_16_07/GP.1.jpgd7f6a5e3-7106-4da6-

Source: http://thetechnologicalcitizen.com/wp-content/uploads/2010/04/TechnologicalWorld.jpg

Environmental ScanningExternal Market

Source: http://2.bp.blogspot.com/-TicDxXc-nO4/TyMqY72-hLI/AAAAAAAAHd0/_JAYMjE6_uo/s1600/sirius+vs+pandora.PNG

Environmental ScanningChallenges

Environmental ScanningSolution

Environmental ScanningSolution

• Streamline media integration including social media and TV.

• Keep up to date on new licensing legalities.

• Keep accurate artist royalty records.

Strategy FormulationOverview

• Streamline media integration including social media and TV.

• Keep up to date on new licensing legalities.

• Keep accurate artist royalty records.

Strategy FormulationSales & Marketing

• Streamline media integration including social media and TV.

• Keep up to date on new licensing legalities.

• Keep accurate artist royalty records.

Environmental ScanningLegal & Ethical

Pandora has:

• Been a publicly traded company since 2011

• Increased subscription income by over $1 Million.

• Only increased subscriber acquisition costs by about $20,000.

Financial Data AnalysisOverview

Financial Data AnalysisPandora’s Assets vs. Competitor’s Assets

Financial Data AnalysisPandora’s Assets vs. Competitor’s Assets

Year One Highlights:

Approval by Board of Directors

Licensing More Music From Big 4 Lables

Raise Monthly Fee$1/Month

Strategy Implementation

Year Two Highlights:

Internal Royalty Audit

Start of Advertising Campaign

Review Ad Business Analytics

Partnership with Shazam

Strategy Implementation

Year Three Highlights:

Hire PRO Liaison

Draft Language For Licensing in Europe

Pitch Idea To Big 4 Labels

PANDORA EUROPE!!!

Strategy Implementation

Determinants of Success:

Business Analytic Review

Internal Royalty Audit

Conversion Rate Analysis

Strategy Evaluation

Determinants of Success:

Advertising Revenue Analysis

PRO Outreach Efficacy

Success of Licensing in New Territory

Strategy Evaluation

Conclusion

!

Strategically implementing our plan with poise, dedication and flexibility, not only will we gain more marketshare,

immediately increase revenue and we will be the “go to” internet radio provider that users will love.

Today in the US and in Tomorrow the world.