Upload
mc-smith
View
1.261
Download
21
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Basic Needs And Wants
E.M.S Gr.7
ASSEMBLED BY: M.C SMITH
Outcomes
3. Unlimited wants and limited resources to
satisfy needs and wants
1. Basic needs of
individuals
2. Primary and
Secondary needs
Needs and WantsN
eed
s Is something thought to be a necessity or an essential item required for life e.g. food, water and shelter.Something you have to have.
Wants
Things that we can live without, but like to have.isSomething you would like to have. It is not absolutely necessary, but it would be a good thing to have.
Yaryalitsa (2011)
• are biological or physical needs that are essential to life. E.g. food, water, clothing and shelter.
Primary needs
• are wants or acquired needs they are more likely desires. E.g. safety, love, respect, creativity
Secondary
needs
Danilouwar. (2008)
Wh
y d
o
con
sum
ers
mak
e th
e
pu
rch
ase
s th
ey
do?Developed in 1954
by Abraham MaslowHierarchy ranks needs in order of importanceNot everything in the hierarchy is necessary for survivalNeeds at the bottom need to be met first There are 5 levels of Maslow’s Hierarchy
Danilouwar. (2008)
PRIMARY NEEDS
Amckean. (2014)
These include needs for safety and security. Examples: steady employment, health insurance, safe neighbourhoods, and shelter from the environment.
SECONDARY
NEEDS
Amckean. (2014)
Social needs: Belonging, love, acceptance and
affection.
Example: friendships, romantic companionship,
involvement in social, community, or religious groups.
Amckean. (2014)
The need for things that reflect on self-esteem, personal worth, social
recognition, and accomplishment.
Amckean. (2014)
The need for personal growth without recognition or the opinions of others. Interest in fulfilling ones potential.
Amckean. (2014)
• Consumers fit into one level of the pyramidoThe level you are at determines and
influences your consumer habits
• Businesses need to recognize these needs and use them to identify their target market.
Amckean. (2014)
SCARCITY
Limited resources
Unlimited wants
Mirza, O. (2013)
SCARCITY • The basic economic problem that arises
because people have unlimited wants but resources are limited
• There are not enough resources in the world to satisfy the unlimited wants and needs of all people
• Scarcity limits the total output from the economy• Scarcity, however, does not imply that the
amount of resources or the state of technology is fixed.
Mirza, O. (2013)
Belen, R. (2010)
REALITY IN THE WORLD OF SCARCITYEvery want that ends up being satisfied causes
one or more wants to remain unsatisfied
Belen, R. (2010)
Needs and/or Wants?
Yaryalitsa (2011)
Reference list:Mashed content was derived for the following presentations:• Amckean. (2014)
http://s3.amazonaws.com/ppt-download/consumerneedsandwants-140224222757-phpapp01.pptx?response-content-disposition=attachment&Signature=vkLtoVidQj%2FIp3hR9382xOJnhaA%3D&Expires=1393943808&AWSAccessKeyId=AKIAIW74DRRRQSO4NIKA. access date:084/03/2014
• Belen, R. (2010) http://www.slideshare.net/reyzter/scarcity-wants-needs?qid=cc47bdb3-9bd2-4403-bdf9-ce8f0255be5d&v=qf1&b=&from_search=1 access date: 08/03/2014
• Danilouwar. (2008) http://s3.amazonaws.com/ppt-download/needs-and-wants-1221100006703422-9.ppt?response-content-disposition=attachment&Signature=2Ar6dAFf%2FIkzOMvxso2OP8NXKEM%3D&Expires=1393943907&AWSAccessKeyId=AKIAIW74DRRRQSO4NIKA access date:08/03/2014
• Mirza, O. (2013) http://www.slideshare.net/omermirza?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview access date:08/03/2014
• Yaryalitsa (2011)http://s3.amazonaws.com/ppt-download/presentationneedswants-111114192150-phpapp02.pptx?response-content- access date: 08/03/2014
Photos Google images• https://www.google.co.za/search?
q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=self+actualization+needs&tbm=isch&facrc=_&imgdii=_&imgrc=VrXRn65IiZeh9M%253A%3BNyf_iykyD3Dv7M%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252FSelf-Actualizing.jpg%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows_print.html%3B194%3B158
• https://www.google.co.za/search?q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=safety+needs&tbm=isch&facrc=_&imgdii=_&imgrc=E9mfXIzFBb4E_M%253A%3BNyf_iykyD3Dv7M%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslow_safetysecurity.png%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows_print.html%3B275%3B265
• https://www.google.co.za/search?q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=safety+needs&tbm=isch&facrc=_&imgdii=E9mfXIzFBb4E_M%3A%3BuOLmOzCiI0hMMM%3BE9mfXIzFBb4E_M%3A&imgrc=E9mfXIzFBb4E_M%253A%3BNyf_iykyD3Dv7M%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslow_safetysecurity.png%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows_print.html%3B275%3B265
• https://www.google.co.za/search?q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=physiological+needs&tbm=isch&facrc=_&imgdii=_&imgrc=zxkuc4D1CQlplM%253A%3B68nDiKi0KNupLM%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslow_physiological.png%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows8.html%3B275%3B265
• https://www.google.co.za/search?q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=self+esteem+needs+of+maslow%27s+hierarchy+of+needs&tbm=isch&facrc=_&imgdii=_&imgrc=HpaEtnjeX4S8eM%253A%3BNyf_iykyD3Dv7M%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslow_selfesteem.png%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows_print.html%3B275%3B265
THE END