Table of Contents Page #Business Overview ……………………………………………………..……………….. 1 Executive Summary̺̺ …………………………………………………………….. 1

Mission ………………………………………………………………………. … 1Vision ……………………………………………………………..…………. … 1

Business Concept ……………………………………………………..…………….…… 1Needs …………………………………………………….………...…………… 1Wants ……………………………………………………………….………….. 1Demand ………………………………………………….…………………….. 2Target Market ………………………………………………………………….. 2Target Positioning ……………………………………………………………… 2Offerings ……………………………………………………………………….. 2Brand …………………………………………………….……………………... 2Core Value and Satisfaction ………………….………………………………… 2

Floor Plan ……………………………………………………………….………………. 31st Floor Area …………………………………………………………………… 32nd Floor Area …………………………………………………………………... 4

4P’s ……………………………………………………………………………….…….. 6Product …………………………………………………………………………… 6 Type of Consumer Product ……………………….………….………… 8

Product Life Cycle Strategies ……………….………………………… 8 Competition Summary (Padi’s Point) ………………………………...... 10 Place ……………………………………………………………………………… 11

Price ………………………………………………………………................ …… 12 Product Mix Pricing Strategy …………………….……………………… 12 Pricing Strategy …………………………………………….……………. 12 New-Product Pricing Strategy ………………………...…………………. 12Promotion ………………………………………………………………………….. 13

SWOT …………………………………………………………………………………… 14Strength …………………………………………………………………. 14Weakness …………………………………………………………….….. 14Opportunities ……………………………………………………………. 14Threats ……………………………………………………………………. 14

Market Segmentation …………………………………...………………………………. 15Geographic ………………………………………..……………………. 15Demographic ……………………………………………………………. 15Psychographics …………………………………………………………. 15Behavioral …………………………….…………………………………. 15

Organizational Chart …………………………………….…..…………………………... 16Steeple Macro-Environment …………………………………………………………….. 17Micro-Environment ………………………………………..……………………………. 18Macro and Micro Diagram ……………………………………………………………… 19Budget Control ……………………………………..……………………………………. 20

Statement of Financial Position ……………………………………………. 20Statement of Comprehensive Income ………………………………………. 21

FLYERS included