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INSIGHT AND INNOVATION TO GROW YOUR BUSINESS CORPORATE PRESENTATION

BA401 What's the BIG Idea?

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Page 1: BA401 What's the BIG Idea?

INSIGHT AND INNOVATION TO GROW YOUR BUSINESS

CORPORATE PRESENTATION

Page 2: BA401 What's the BIG Idea?

Big Idea Group (BIG) uses open source networks to help leading organizations and entrepreneurs in the process of insight discovery, innovation generation and innovation execution. BIG’s online communities deliver consumer insights and critical feedback, uncovering opportunities for innovation. In addition, the company takes consumer insights and frames them as calls for innovation to its 13,000-member problem-solving and creative network. BIG then organizes, winnows, polishes and presents those innovations to clients to feed new products, services and brand development. BIG can also help launch innovations, drawing on its network of experts to bring new products and services to market efficiently and successfully.

BIG, founded in 2000, is partially owned by WPP, one of the world’s largest communications service groups

Company Background

Page 3: BA401 What's the BIG Idea?

Timeline of CaseJuly 2000

Sept 2000

Oct 2000

Mar 2001

May 2001

June 2001

Aug 2001

Sept 2001

Collins founds BIG

First Hunt held

D’Arbeloff becomes chairman

First viewing of Tiny Totes concept

Tiny Totes contract drafted

Second Product concept sold, Initial meeting with Skil

Third Product concept sold, Skil letter-of-intent signed

Fourth Product concept sold, Tiny Totes debut at Pre-Toy Fair

Page 4: BA401 What's the BIG Idea?

BIG help companies find, refine, and monetize innovations

Database of over 8,000 inventors—largest inventor network in the world— and over 200 inventions reviewed per month

BIG inventor network was built via roadshows, contests, hunts, and word of mouth 60 products in development (royalty or direct deals)

BIG have assisted large and small companies with their innovation flow and process: Sunbeam, Staples, QVC, Gillette, Advantus, Demco, Toys “R” Us, etc.

BIG – Royalty Pros

Page 5: BA401 What's the BIG Idea?

Innovation

Execution

Innovation

Insight

Big Client ServiceBIG can complement your existing research and development capabilities in a variety of

ways.

Page 6: BA401 What's the BIG Idea?

BIG connects you with consumers and constituents for insights into products, services, and marketing.

We set up and manage consumer panels and communities to uncover insights that lead to innovation opportunities.

Insight

Stage an online consumer club to explore unmet needs and innovation opportunities.

Insight clubs

Make an informed pitch, this program delivers rich findings in less than a week.

Pitch Insight

Experience what users are doing, perceiving, and feeling with this

program that puts the camera in consumers' hands.

Video Insight

Get fast consumer reactions to concepts, products, and more.

Rapid Reviews

Page 7: BA401 What's the BIG Idea?

Call on BIG open source network of 13,000 problem-solvers and inventors to solve your innovation challenges. With talent from industrial designers to marketing pros and experienced inventors

BIG network can generate ideas in products, services, and marketing. BIG can also work with your customers or employees to create and develop new concepts.

Innovation

Generate hundreds of ideas for new products or services in as little as three months.

Idea Hunts

BIG can also tap our members for innovative branding and marketing concepts, producing dozens of fresh treatments.

Marketing Hunts

BIG’s creative have proposed hundreds of names for new snacks, toys, tools, household appliances, and more.

Naming Hunts

BIG has designed and managed highly successful programs to engage employees and customers in innovation competitions.

Innovation Contests

Page 8: BA401 What's the BIG Idea?

The challenges in getting a product or service successfully launched can be daunting—especially when an innovation takes a company into radically new territory.

BIG can assist by drawing on our network resources, consumer insight, and entrepreneurial experience in bringing over 80 products to market.

Innovation Execution

Quickly get a read on the viability of your new venture, line, or program from our entrepreneurial team and consumer panels.

Opportunity Assessments

Keep innovations on track on their way to market by consulting a panel of your target consumers.

Rapid Reviews

Turning to our network of global resources, we can help introduce your product to market.

Market Launches

Let BIG do it all—from assessment to launch. Drawing on our entrepreneurial experience and resources, we’ll independently build your raw concept into a successful venture.

Business Incubation

Page 9: BA401 What's the BIG Idea?

Process

STEP 1: Generating Ideas

Hunts

Industry

Outreach

Internet

Request

Programs

Orphaned

Product &

Ideas

Professional Invent

ors

Outsourced Flow

Page 10: BA401 What's the BIG Idea?

Process

STEP 2: Winnowing

STEP 3: Refinement

Page 11: BA401 What's the BIG Idea?

Process

STEP 4: Capturing Value

License the

Product

Private Label

Bundle Concept

Page 12: BA401 What's the BIG Idea?

StepsContract Exclusive to your area of business. Education. Series of meetings where we share experiences and observations. We develop a common view and strategy.ProcessWe establish a team, process, and criteria for reviewing innovations.Flow. Reach out to employees, customers, inventors. We have a series of programs available.ExecuteRegular movement of items through the process. Continually refine and improve the process.Evaluate Is process working? How can it be improved?

Page 13: BA401 What's the BIG Idea?

Hunts

Industry

Outreach

Internet Request Progra

ms

Orphaned

Product &

Ideas

Professional Invent

ors

Outsourced Flow

Superior Deal Flow

1000+

Winnow100+

Refine20-30

Monetize

5-6 deals per year vertical

BIG’s “Innovation Engine”

Page 14: BA401 What's the BIG Idea?

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Member of the Group