Starter Task Write down three adverts that you can remember which have been shown across different types media (print media, TV, radio, websites).

B324: Production Portfolio in Media

(30% of course)

You will be producing:- Planning File (30 marks)- Production Folder (60 marks)- Evaluation (30 marks)

Production FolderA print-based advertising campaign for a new product - to include a brand name design, - two full-page magazine advertisements - and a billboard poster

What is Advertising?• Advertising is a PROCESS; it uses a range of

MEDIA to communicate as part of a campaign. • Print Advertisements are still one very powerful

and effective means for advertisers to reach its audience.

• For any company trying to get their product or service out in print format, the task is ever more challenging and difficult.

What is Advertising?

Campaign?

Campaign?http://www.shoppingblog.com/blog/5101122 TV advert

Magazine

Campaign?

Billboard

Magazine

Campaign?http://www.creativeguerrillamarketing.com/guerrilla-marketing/creativedoublepagemagazineads

http://ceoworld.biz/ceo/2011/07/14/top-20-best-print-advertisements-coolest-creative-print-ads?pid=197 •/

Campaign?- An advertising campaign is therefore a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). - Advertising campaigns appear in different media across a specific time frame.

- An advertising campaign must have a champion theme as it sets the tone for the individual advertisements.

Branding?• - A brand is therefore different from a

campaign. • - A brand is the ‘identity’ of the product

and targets its audience through the aspirational ideals it offers to the audience.

• - This is why people buy things – because they have confidence in the brand to help them achieve something that may be missing in their lives.

• - Adverts create this brand.

Branding?• Brand Slogan - a public way of identifying

the brand for consumers - often associated with a logo.

• Brand Values – what does it stand for/against?

• Brand Appearance - What does it look/sound/taste like?

- How is this a campaign?

- What is the advertiser trying to tell us about Heinz Ketchup (what is it’s identity/values).

Task• - Work in pairs.• - Brainstorm at least 5 brand logos, and

their brand identities, that you can remember seeing.

• - Write these on your sheet.