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B-BREAD

Framing and Re-framing

Team: Bread-winnersSudhir Kadam, Viroopax Mirji, Gopalan Sampath

Takeshige N

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VALUES

Normal : Staple diet,

Food for sustenance

Taste, health promotion

/enriched diet

* Hunger quencher, diet, sandwich

essential ingredient/element

•Not obvious: Texture, size, elasticity,

staple-ness, consumption-power?

Non conventional usage: Edible

but not

USAGE:

•Out of the world:

•Beauty use-case

•Fortune cookie

•Edible wear

•Utility values?

•BoGo promotional/ad value?

+ =

BEAUTY BREAD : B-BREAD

Enriched Loaf Beauty Treatment Enhanced Beauty with B-Bread

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STORY OF B-BREAD

Values:

•Its affordable

•Its soft and sponge-like

•Its easy to enhance/

tailor to kids/adult needs

•Can be disposed easily

•Has different textures:

grainy, hard, soft, etc.

•Can be re-branded and

used as needed for

promotions/ads too

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STORY CONTINUED

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Bread-Winner: Concept 2

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USE-CASE2: BREAD TOASTED TO GET INSPIRATIONAL MESSAGES

– A REPLACEMENT FOR FORTUNE COOKIES?

Be the change that you want in the world

Stay Hungry

Stay Foolish !

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SOME EXAMPLES OF INSPIRATIONAL BREAD SLICES

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PRE-TREATED BREAD OR NEW TYPE OF TOASTER THAT REVEALS BREAD MESSAGES?

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IDEA: APPLY IDEA: APPLY SPECIAL SPECIAL

BUTTER ON BUTTER ON BREAD BREAD WHICH WHICH

APPEARS APPEARS ONLY WHEN ONLY WHEN TOASTED TOASTED

oror

PATENT A PATENT A GRILL THAT GRILL THAT CAN BE PRE-CAN BE PRE-

LOADED LOADED WITH WITH

INSPIRATIONINSPIRATIONAL AL

MESSAGES MESSAGES TO BE TO BE

APPLIED AT APPLIED AT RANDOMRANDOM

Early Bird gets the worm!

Carpe Diem!

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Refer to Promotional Video Clip

http://www.youtube.com/watch?v=JHU3uXLLhNM

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PLEASE VOTE FOR BREADWINNERS

Sudhir Kadam

Viroo Mirji

Sam Gopalan

Takeshige N

THANK YOU !

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