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Automobile industry1. Daniel Chow
2. Daniel Tiew
3. Clement Chen
4. Carlson Ko
5. Harwinder Singh
6. Weng Chuan
7. Chong Jin Feng
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation in Natural and Built Environment (FNBE)
English 1 [ENGL0105]
Company A Company B
UMW Toyota Motors
• Located in Subang Jaya
• 3S Service Centre (Sales, Service & Spare parts)
• Big showroom & service center
• Open daily 9:30am-6pm
The Business
• Was founded about fifty years ago
• Under the UMW motor corporation
• Net assets exceed RM2.3 billion
• Workforce numbers more than 11,000 employees serving customers through a nation-wide distribution network
• Competitors: Honda, Nissan ,Mazda
Developments
• Toyota cars are petrol & diesel. For our future developments, we are going for petrol saving cars which are hybrid cars that is coming out around March & May this year
Lamborghini Kuala Lumpur
• Located in Glenmarie, Kuala Lumpur
• 3S Centre
• Open Mon-Sat 9:30am-6pm
• Closed on Sunday
• Luxurious Showroom
• Only 1 in Malaysia
Customers
• Our customers are the ones who can afford it and the desire to own a Lamborghini car.
• In Malaysia, mostly Dato’s and bosses
The Business
• A few business man start up this market because each of their passion to do this line.
• Audi bought over Lamborghini S.p.a in 1998
• Lamborghini’s Annual revenue €469 million (2012)
• Competitors: Ferrari, Porsche and Specialized cars
Developments
• We decided to shift to KL, because it had a better chance of selling here. The market is going upwards.
• New concept cars, one off exclusive cars
Categories of automobile companies Lamborghini(Kuala Lumpur) Toyota(Subang Jaya)
Businesses offer Car dealer and services Car dealer and services
Original founder Italian industrialist (Ferruccio Elio Arturo
Lamborghini)
Japanese entrepreneur (Kiichiro
Toyota)
Key founder(local) Malaysia and Singapore Lamborghini
partnerships associated
Japanese and local Malaysian
partnerships
Establishment of this company This company is originally establish at
overseas
This company is originally establish at
overseas
Types of vehicle sell Typical expensive sports car and several
models are produce only, but they are
mainly specialize on it
The cars are ranging from luxury car,
SUV, family cars, hybrid cars and they
have less impact on selling sports car
Type of customers encounter A few are able to afford from investor,
head of business enterprise to high states
ranking people, example: “DATO”
Family, moderate income worker and
business man
Outlet or branches form this business Currently only one branch is available in
Malaysia
Peninsular Malaysia and more than thirty
branches are total
Annual revenue figures More than five million annual per year Hundred million annual per year
Pricing of vehicles RM 2million to 3million Above RM 60,000 to RM 300,000 more
Marketing Strategies
• Monopolistic competitive
• Makes independent decisions about price and output, based on its product, its market, and its production
• This businesses there is low form of barriers to entry