Audio ProgramsCREATION

The idea

• To be the voice of inspiration to someone else.• To use your advice on any topic to

change people’s lives.

Packages

• 6-CD Single Pack ( $ 7.00)• 4-CD Single Pack($ 5.00)• Jump drive ( $ 2.00)• 6-CD Pack( $ 7.00)

Example• Darren Hardy, Author of Success Magazine has an 6- CD Pack audio program called THE COMPOUND EFFECT which he sells for $29.97…but the cost price is $ 7.00…imagine the margin.

Format

• Mp3 file

Procedure• Create a design concept and send to

your designer to work on• Your designer then emails it to your

fulfillment provider• Your fulfillment provider then ships it

once an order is made

NOTE:

• The price value placed on your product is dependent on the packaging…so take it seriously.

$ 29.97

$ 199.99

$ 19.99

Fulfillment Provider

• Disk.com• Kunaki.com

Quick MathIf you sell 50 in a month that amounts to:50 × $ 199.99 = $10,000.00(N 1.6M)That is $ 10,000 per month; amounting to $ 120,000(N19.2M) per year.

What can you teach?•How to be a better parent.•How to be successful.•How to make more money.•How to be healthy.

What you should ask yourself

•What’s my topic?•Who is my audience?

There is a difference between theory and tactic

That is knowing how to sell a $ 30 product or $ 200 product.

Structuring ContentCD #1 Overview and OpportunityCD #2 Before you beginCD #3 How to win before you beginCD #4 Starting point : tacticsCD #5 Detailed tacticsCD #6 Dos/ Don’ts : Marching orders

CD #1: Overview and Opportunity• Give an overview of what the product

is about.• The promise (big picture)• Explain the opportunity.• How it will serve them in making

money from their advice so they’ll get a mental concept of it.• Share the plan

CD #2: Before you begin

• Share the big concepts they should know.• First you must know what you are an expert in and who your audience is.• How to pick your topic• How to find your audience

CD #3: How to win before you begin

•How to understand your audience.•How to offer them things they would buy.•How to get the outcome

CD #4: Starting point : tactics

•Teach them tactically and specifically what to do.•How to create your brands and product.

CD #5: Detailed tactics

More specifics•How to create websites•How to create sales pages

CD #6: Dos/ Don’ts: Marching Order

• What they should do and not do as they run through all 6 steps:

• Do’s:• Focus on excellence• Focus on providing value• Giving great customer serviceDon’ts:• Don’t be small minded• Don’t give up• Motivational close

DO’S• Create your own personal outline• Create block time• Schedule it• Be to others someone that inspires

and motivates them to their goal• Your tonality and enthusiasm must be

felt through your voice.• Be authentic and speak louder

Don’ts•Don’t be scare to start this process.•Don’t be overwhelmed by the packaging.

What you need…

•A mic•A Mac ( Mac users + garage band software)•For window users (camtasia)

AUDIO PROGRAMMARKETING

Models• ChargeWhere you talk about your product and state your price. • Free now, pay later( popular)Send them the product free (with 30 days to evaluate it), but they pay for shipping and handling while you get their details• Free S/H, Upsell them.Send them the product free, but they pay for shipping and handling while you get their details and upsell them later.

Marketing Mediums

•Megaphoneapp• Kajabi•Optimized press

Case Study: Brendon’s Millionaire Messenger Audiobook

Using Model #3, Brendon would send them the audiobook program for free(they handle S/H), get their details and upsells them through series of emails to Expert Academy.

Leveraging Amazon with Model #1 Brendon placed The Millionaire Messenger audiobook on Amazon and tells them to pay the full price of $29.97 and send their receipt to him to get a free bonus.• P.S.: Putting your product or anything

below $100 on amazon increases your conversion by almost 17%.• Otherwise for anything above $100 you

place it on your personal website and collect the money.

Affiliate Email SeriesThis gets people excited

A picture with a call to action demand

P.S.: Placing a picture of you in your email helps establish your brand…

Bonus

Call to action link

The Amazon Model Campaign

Congruent message with email

Catchy headline

email

Food for thought

• You will never be good at video marketing unless you practice.• Be committed to this.

Video Sales Psychology

Rules• Start enthusiastic and emphasize more

of what they are going to get especially in the first 30 seconds.• Watch the words you use in introducing

you.• Build credibility around yourself.• Portray excitement in your voice.• Let your benefits be very clear

Hold it up always…

Hold your audiobook in your hands to show your excitement in your own product.

Note that

Your excitement about your product as you pick it up and talk about it will be matched by how much people buy.

Million dollar idea

Always open your products in front of your customers.

Why?Showing your product and opening it, puts in their mind that they’ll be having the product and they’ll be opening it…

…its just like someone opening a Christmas gift to make you want to open your own.

The Secret

Build credibility by telling them the secret behind your success is tied to audiobooks….listening to them while you’re driving.

Call to Action

“ I want you to get this product, because it will teach you how to get your message out there in a bigger way…”

By getting this program

• You’ll get a level of unconscious confidence that only comes by listening to audio programs over and over again.

• You’ll hear me sharing at a level of passion, enthusiasm that will not only elevate you but also inspire you to share your own message through greater degree with passion.

• You’ll be able to model it and get better at everything you do.

The Upsell

The more expensive your product is the more you have to talk about it.

P.S.:

In a nutshell here is what Brendon did:

• He used his upsell product as a lead generator to other more expensive products.

• He transitioned bonus to bonus by referencing the value of the previous bonus.

In conclusion

• Put bonuses together that are just as valuable as the thing they’re buying itself (infomercial concept)

“Live fully, love openly and make a difference today…”

-Brendon Burchard

THE END