Audience ResearchQuestionnaire Analysis

(two questions each, in group)

Q1 – What is your gender?For the result of this question it gives us as a group an idea of the gender of our audience which we should aim the video towards. It shows that most of the people who answered our questionnaire were female, as the results came up at around 62%. This may have been due to the fact we have distributed these questionnaires on to social networking sites, and therefore more females tend to use and check these websites a lot more often than males. So this may have gave an unfair advantage due to the fact that many males may not have seen us post these questions. I think if we were to be fair about this questionnaire it would have been better in making sure that the ratio of male to female was at 50/50, as it would have given a better idea of the comparisons between the two.

Q2 – What is your age?

Looking at the results of our age question there is a majority of people who are between the ages of 16-18. One of the main reasons for this is because of the ages of our group together are around the ages 17 and 18, so more of our friends on social networking will be around our ages, so if we were to have a larger difference of ages within the group we would have been able to collect wider data which included people to answer our questionnaire which were older/younger. The few older people who have answered our questionnaires were more likely to be relatives, as not many people of the older generation use social networking sites that often.

Q3 – How often do you watch music videos?

For our questionnaire we had 42 responses, this was because we distributed via social networks such as Facebook and Twitter. Our results for this question ranged from everyday to never (hardly ever). Most of the responses we received were that people listened to music weekly the most. The same amount of people listened to music monthly as did those who listened never (hardly ever). A lot of the people who have answered our Survey Monkey questionnaire say that they watch music videos at least weekly. This shows that they probably have quite a lot of knowledge on how a music video must look. But then because there are also few people who watch them everyday, it also means that people are a lot more likely to watch the video we make for this song.

Q4 – What genre of music do you listen to?

The most popular genre of music was a tie between Pop and Indie. This result was ideal for our group as from the beginning we wanted to do the Indie genre. We had a lot of other responses that specified the type of genre that people listened to. Most were indie or pop with some being very different for example we had some responses that listened to Blues and Punk.

Q5 – How do you acquire music?

This question was designed to tell us how and where people listen to music. From this we found that the 2 most popular were spotify, iTunes respectively. We have asked this so that we know where will be best to not only distribute out video and advertising but what links we can actually put on the video and the digipack. These links will also allow us find the best place to find ideas and links that we can use on our digipack.We also had an other selection that generated a few more ideas we can use e.g soundcloud but it also told us that a lot of people used illegal downloads witch is something that we can not help will promoting as it is illigal and makes the record company no money.

Q6 – What social media sites do you use?

This was the sixth question on the questionnaire, and we have asked this so we can find out what social media sites are being used the most. From this we found that the top 3 were Facebook, Instagram and Twitter respectively. We have asked this so that we know where will be best to not only distribute out video and advertising but what links we can actually put on the video and the digipack. These links will also allow us find the best place to find ideas and links that we can use on our digipack. We will be able to link the band back to social media sites using tags and hashtags for the viewers to feel more into the band and what they are doing.

Also new and different ways of promoting the band and the new album/digipack.

Q7 – What do you feel makes a good music video?

The responses to this question suggest that the use of narrative is a key feature in making a successful music video as it took 44.19% of the results. The second most chosen section was the use of live band footage; these two things would have to feature in our group’s music video in order for it to appeal to this audience. We would have to put the most focus on the narrative element of the video as it has the highest percentage of the votes, so our video would have to contain contrast between the narrative story line and close ups of the band playing their instruments. The answers for the other (please specify) section were as follows: That the video tells a story, that the video has imaginative visuals that have a specific relation to the song’s lyrics. Originality was another point that came up, they response stated that they like a music video to be unique and imaginative, this would attract people to watch the video as it would be something new that hadn’t been done before.

Q8 – What makes a good digibak? (Promotional Cd Packaging)

For this response the participants in the questionnaire had a blank field to comment on whatever they felt makes a good digipak. The results are as follows: Good images, Bonus tracks?, original artwork, something that stands out, creative design of the cd cover and lyrics of the songs in the cd case, intriguing, bold…uses imagery as a metaphor…really engages you the moment you pick up the cd, colourful…eye catching, standout/iconic design…usually good to have the name or branding of the band fairly recognisable and easy to pick up out of a number of different packages. These are some of the responses that we received, from all the responses we received I feel like to appeal to our target audience we should be original in our design and have the name of the band in a creative but prominent place on the album, our cover should also be colour full and engaging as well as easy to pick out from on the shelf of retailers.