Audience Profiling

Primary Audience

O Our primary audience is thriller fans due to our genre being a thriller. They will be interested in the thrill that they get from the film.

O Our target audience will be male 30-50 year olds in the income bracket A1 – B. The older audience will be old enough to understand the plot and take in the ideology. We want a slightly younger audience because they would have grown up with different ethnic backgrounds and therefore would accept our ideology. The older generation may not accept the ideology due to their up brining (stereotypically). We are not aiming our film at a traditional audience. We are aiming it at the active audience who will think about the ideology presented.

Secondary Audience

O Our secondary audience will be

physiological fans. This is part of the

hybrid genre that we are aiming to show in

our opening sequence. This will widen the

audience, and will bring more box office

sales.

Income Bracket

O We will be aiming our film at the income

bracket A1 – B due to the sophisticated

and controversial plot of the film.

Statistics

O 3.3 million males are frequent filmgoers.

O Equally women and men, 50 and up go to

the movies.

O Women 25-50 got to the cinema less that

men due to their role with children.