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Changes to Origin magazine proposal from the audience (target audience) feedback.
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Audience
Feedback on Origin
Magazine Proposal
MASTHEAD…
The audience chose the masthead font
‘code by font fabric’. I would consider
creating this font on illustrator or use it
straight from da font site.
COLOUR SCHEME…
The audience chose the colour scheme
light grey, yellow and black for my
magazine, but I did prefer the colour
scheme dark red, white and black.
Light Grey, Yellow and Black
PRICING?One of the questions asked by my audience was the pricing of Origin
magazine I said £2.99 but the audience said it would need to be a magazine with
at least 80 pages or more.
B&S magazine (one of my case studies) has 50 pages and the price is £3.95.
My final decision is to make the price of Origin magazine £2.00 as this is an
affordable price to the target audience.
ORIGIN IS A MONTHLY MAG…
Originally I wanted to make the
magazine a two monthly magazine but
the audience said that doesn’t exist so I
changed Origin magazine to a monthly
magazine as this makes things more
easier.
GAP IN THE MARKET?
Origin’s attention would be on modern
soul artists. I think there is a gap in the
market because other music magazines
such as B&S magazine don’t really talk
about modern soulful artists.
This would be ideal for my target
audience as they are young adults.
COMPETITORS…
One of my competitors are Vibe
magazine. The audience said the only
way they would buy my magazine is if
the features were better than vibe by
making it more interesting.
AIMS…
1. FOCUS ON AMERICAN CULTURE – the audience said they would be more interested in US stars as they are more experience and popular.
2. MAKE IT MORE UK BASED – by doing features on upcoming artists in the UK that are soul and RnB.
3. APPEAL TO FEMALE AUDIENCES – to make ORIGIN a both gendered magazine (more readers). Doing female soulful artists.
REGULARS AND FEATURESFeatures:-• Upcoming Releases
• Upcoming UK Artist
• Concert Reviews
• Latest Urban Music
• Exclusive Interviews
• Reunited Artists/Groups
Regulars:-• Female Soulful Artist of the Month
• Male Soulful Artist of the Month
• Female R&B Artist of the Month
• Male R&B Artist of the Month
• Top 20 RnB/Soul charts
• Album Reviews
• Latest on:-
-Urban
-Hip Hop
-Modern Soul