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Define the Strategic Objectives
Define the Potential Opponents
Choose and Adapt to a Attack Strategy
MARKET CHALLENGER
STRATEGIES
Targeted Attack will
Affect the market leader and Agitate the Small, Incompetent and Unrefined firms
Choose a General Attack Strategy
• Frontal Attack• Flank Attack• Encirclement Attack• Bypass Attack• Guerrilla Attack
Switch to the Specific ones
• Price Discount• Lower Price Goods• Improved Services• Advertisement Promotions• Cost Reduction• Variety and Innovation