Living the moment….. AdY@rd

BrandingBranding: the process of all scientific or empirical methods used to

associate a brand with those characteristics.

To build a brand: • Specify the name, the logo and the design• Choose your target group and say why they need that product• Determine the uniqueness and the diversity of your product

Make your brand effective:• Make it easy to remember and recall • Consistent with technology to promote it.

Branding is a kind of art which needs:• Inspiration• Creativity• Innovation

ABU DAHBI CITY BRANDINGFROM NOTHING TO A METROPOLIS OF

WORLDWIDE BRILLIANCYPlan 2030“Abu Dhabi as a sustainable, diversified, highvalue-added economy that encourages enterprises and entrepreneurship and well integrated in the global economy leading to better opportunities for all”

Urban Vision: 3.000.000 population till 2030

The Capital Vision:“4 Cs Concept”

Capital, Central to business, Connectivity and Community

“Al Ain” Vision 2030 a modern city with an ancient foundationEconomic growth + agricultural character and

cultural heritage: Environmental respect + Cultural identity

Xtreme Make Over: Athens City Edition

• An organization which goal is to improve the structure of the city, by designing, programming and implementation of development programs. “Project Athens” program will be ready within the next 10 years.

• The Riviera of Helliniko:The Project: Metropolitan Park, sports facilities, luxurious places for entertainment and leisure, tourism & business infrastructure. The upgrading of the area: Economical and ecological benefits, growth of tourism, new job places.

• Stavros Niarchos Foundation Cultural Center: One of the biggest benevolent organizations in the world, Stavros Niarchos gave the largest single gift to the Greek government ($796 million / €566 million) which is expected to be completed in 2016. The project includes the new facilities of the National Library of) , and of the Greek National Opera, as well as the Stavros Niarchos Park

• Rethink Athens: development project organized by OKRATargets: a resilient, accessible and lively-sustainable city

Recovery of entrepreneurship Restoration of traffic congestion Environmental upgrade

OPENHOUSE ATHENS:a brand new Athens’ event celebrating the city’s architecture and design. Residential, cultural, educational, public, commercial spaces and hotels of Athens opened for free to the public for 3 days- more than 14.000 visitors, 300 volunteers. Visitors explore the inside of buildings and participate in the daily life, getting known the value of a well-designed built environment.

“Distilling City Life…”

People are the ones who keep the city alive. So we “distill” moments in Athens and share them with the world

Show the world why we love Athens, for better or for worse

#distilling_citylife

#distilling_citychang

e#distilling_citylovers

#distilling_cityprobs

#distilling_citymome

nts

A gallery of Athens moments

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