A CRASH COURSE ON CREATIVITY

ASSIGNMENT 2

ARE YOU PAYING ATTENTION?

Alberto Gonzalez de la Iglesia

I notice few important things to improve…

HOBBY EXCLUSIVE RCRADIO CONTROL CARS, PLANES AND HELICOPTERS SHOP

Inside the shop, most of items are spare parts but in the window

there are many other products.

The offer signs have the same size as other price signs. No

difference at all, wasting the opportunity to highlight the product

over the rest.

Many gaps that could be filled up with items, promotions,

special prices, offers,…

In the window, the top part is blank. Could be used for

offer signs, screens, banners,…

Inside the shop, there is not a main and front shelves to

promote special products.

BAZAR MEDIOFASHION AND PHOTO SHOP

Two different businesses in one shop ???

Signs should have same font, background, colors,…

Door very narrow

Clothes, luggage and stationary???

Not easy to find the prices.

Items not sort them out by color, price or function.

Narrow corridors. Trolley in the middle of the room.

GRANIER

BAKERY FRANCHISE

Shop assistants mostly behind the desk.

There are not many offers, or special prices on the store.

Shelves should have the gaps filled up with more products

or the same spread.

There are not free samples.

Shelves closed thus customer can not get the items

themselves.

DISCOS KILLER’SSECOND HAND MUSIC & MERCHANDISING

The window has too many

items and signs. Less is

more.

No special prices or offers shown.

Some items have no price.

No screen with video clips.

The corridors are very narrow.

A shelves with special price, offer or promotion is missed.

A CD/DVD/record player to listen the music, can improve

the shopping experience of the customers.

DIEZ OPORTUNIDADESSHOE BARGAIN SHOP

The top of the door should have more items and better

displayed.

The original price is not showed.

Sales assistants not spread in the shop. All were around

the till.

NATURAENVIRONMENTAL AND SUSTANAIBLE SHOP

There are not many signs to show any promotion.

Sales assistant were talking each other in the till. Never

went to the customers to initiate contact.

Very narrow place and not easy to go through