Ashley Eb Uni 2008

Kick Ass!Online Creative Examples (2008

edition)Ashley RingroseSoap Creative & Bannerblog

“With great power comes great responsibility” Stan Lee

With so many ways to use technology it can

become daunting to know where to start.

Kick Ass!Online Creative Examples

“With great power comes great responsibility” Stan Lee

The best place to start is a good idea.


Here are five areas which

interactive advertising excels

and what no other medium can offer simultaneously.

Video

Interactivity

Passive Entertainment

Games

Sound

1

2

3

4

5



Video can enhance your communication considerably and engage the audience in

a way text and graphics alone cannot.

However a TVC in a 300x250 is boring.

More video being shot exclusively for online.

Video1

Video1


Lean Mean Fighting Machine [UK]Agency:

Video1


Chiat Day [US]Agency:

SIGN PC WORLD

Video1


SOAP [AU]Agency:

Video1


Profero [UK]Agency:

Video1


MINNIM [ES] Agency:


Adverts with interactivity are recalled 63% more than standard ads.75% of all statistics are made up.

2 Interactivity

Interactivity2


Glue [UK]Agency:

SMILE Floor It

Interactivity2


DM9 DDB [BR]Agency:

Interactivity2


Profero [UK]Agency:

Interactivity2


LMFM [UK]Agency:

Interactivity2


Publicis [AU]Agency:


Banners that entertain the audience

more than the content on the page.

3 Passive Entertainment

Passive3


LMFM [UK]Agency:

Passive3


Almap BBDO [BR]Agency:


You can’t spend 5 minutes playing with a TVC

4 Games

Games4


CP+B [US]Agency:

Games4


Goss [SE]Agency:

Games4


DM9 DDB [BR]Agency:

Games4


Netthink [ES]Agency:


The other half of video.

Audio can be annoying but when used right can be very powerful.

5 Sound

Sound5


DoubleYou [ES]Agency:

Sound5


DoubleYou [ES]Agency:


Keep a strong idea and hit more than one area

(easier said than done)

and you’re bound to have a kick ass campaign.


Or just add a dash of sex appeal

Sex6


Grand Union [UK]Agency:

Sex6


DM9 DDB [BR]Agency:

Sex6


Grand Union [UK]Agency:

Sex6


Limmat [CH]Agency:


Thanks

This presentation will be available on

http://www.bannerblog.com.au/news

Contact: [email protected]

Education

Ashley Eb Uni 2008