Asda – Store Managers Leadership Training 2011

caseYDUTS

ASDA are part of the Walmart Group and are recognised as the leading provider of value for money groceries in the UK supermarket industry.

Based in Leeds, the Coaching & Development team are responsible for delivering the training policy for the group and its 100,000 employees.

Project: Venue finding for a series of store managers training programsLocations: UK WideVenues: VariousNumber of Delegates: 2,000

Dates: January – December 2011

ASDA – Store Managers Leadership Training 2011

caseYDUTS

Brief:To project manage a preferred hotel program to include meeting and training facilities, event management and hotel accommodation. Tender the business to venue groups to deliver value for money and quality services

Communicate the venue program, dates, venues and course details to internal stake holders and manage the booking process for each delegate on each course, also taking care of the hotel bookings.

ASDA – Store Managers Leadership Training 2011

caseYDUTS

Venues and Locations:6 Cities were chosen across the UK – Leeds, Glasgow, Colchester, Kent, Bolton, Swindon and were chosen for their good central points for the UK wide staff.

Venues were chosen on the following criteria•Proximity to Rail, Road and Airport links•Quality of meeting rooms and hotel rooms•Flexibility in relation to amendments and cancellations•Overall value for money

Duty of care to its employees is essential to ASDA, so venues who bought into its HR policy and showed understanding of the requirements were selected and thank you to Devere Solutions, Principal Hayley and other Independent hotel partners who were eventually chosen

ASDA – Store Managers Leadership Training 2012

caseYDUTS

Hotel Bookings:Browns Venues and Events created an on line portal for delegates, where all chosen venues had been loaded and where hotel bookings could be made on the negotiated rates set up. Information on the course, such as dates, agenda and travel information, could also be accessed via the portal

Payment and Invoicing:Browns Venues and Events took care of all invoicing and payment arrangements with each venue and consolidated them into one monthly invoice for Asda. This drastically cut down the administration for the client

ASDA – Store Managers Leadership Training 2011

caseYDUTS

Challenges:Value for money is essential for Asda, getting the best rate possible at good standard properties was a very important part of the brief to us. This was coupled with the very specific meeting room requirements, which required a very good understanding of the properties being proposed

Solution / Execution:We utilised our strong working relationship with senior personnel within the venue groups to negotiate the very best rates for the client. Being armed with exact business levels and carrying out thorough pre-event briefs, ensured the hotels new exactly the forecasted business they could expect and allowed accurate and good pricing.

ASDA – Store Managers Leadership Training 2011

caseYDUTS

Verdict – Feedback from the client

“Thank you Sean and team for all of your help on this years programs. Particularly as there were a lot of internal changes in our offices at the time, you and the team genuinely did take a weight off our shoulders and I am really grateful for everything you did – thank you so much”

Emily DewLearning & Development TeamAsda