STUDENT

PITCH

SHANNON CLARKE

MY IDEAS

The genre of my music magazine that I have decided to produce is a hybrid-genre of indie and alternative.

I have chose to do these genres as I feel as though there’s not a wide range of music magazines available for people who enjoy indie / alternative music; this means that there is a gap in the market.

This hybrid-genre appeals to a niche (alternative) audience. I like the idea of my magazine appealing to a smaller audience. It makes no sense to sell my indie magazine to people at a rock festival.

THE INSTITUTION

Dazed and Confused’s publisher is Waddell Limited.

• Niche publishing company

• Co-owned by Rankin Waddell (photographer for Dazed and Confused) and his

father

The Wire’s publisher is The Wire Magazine Ltd

• The Wire was bought by the staff of The Wire

• It has been run independently since December 2000

MOOD BOARD THAT REFLECTS

MY TARGET AUDIENCEphotography

artists and

bands that

my audience

likes / listens

to

creative

skate-boarding

fashion

AUDIENCE PROFILE

I predict that my target audience would be:

Gender: mainly female

Age: the age range can vary from 16-30, but more specifically 20-26 year olds

Audience: alternative – niche

Education: college/university/early work

Occupation: “ …………………..…… ”

Demographics: E / D

Psychographics: aspirers, explorers

Annual income: perhaps quite low or average

Disposable income: low

Media interests: photography, fashion (photography), arts, creative arts

Media companies need to know this information to perfect their product in according to their preferred target audience.

TYPICAL READER

PROFILE

• The age range can vary from 20-28, but more specifically 20-24 year olds. This is

because at this age range the young adults are perhaps not settled in secure jobs so

they will not have a high paycheque. This results in me wanting to have a cheap price

for my magazine so it will be affordable to them.

• The music my audience would listen to would be indie / alternative artists like The

Pretty Reckless, The 1975, Lana Del Rey, The xx, The Neighbourhood, Mayday

Parade, Two Door Cinema Club and Royal Blood.

• Social media wouldn’t be a key aspect to them, but Instagram, Tumblr, Fleck and

Pinterest would be visited often by them.

• They would maybe shop at small, unknown, online shops and “thrift” / charity shops

that sell unique and alternative clothing, like Blue Banana, Urban Outfitters, Asos,

BeyondRetro and Brandy Melville.

• They would watch old, classic films and “indie” films like 500 Days of Summer, The

Breakfast Club, Donnie Darko, The Perks of Being a Wallflower and Submarine.

• My target audience is 20-24 year olds of both genders, and therefore in either work or

education, so their disposable income is quite low, they would enjoy fairly cheap

magazines full of content appealing to them.

POSSIBLE NAMES

ASPIRE (as my target audience are aspirers in the psychographics table)

EXPLORE (as my target audience are explorers in the psychographics table)

ASPIRE & EXPLORE (as above (combined))

UNIVERSAL (suggesting that my magazine is 1) influenced by many places in

the universe, and 2) is seen and bought in many places

HAPPENINGS (a bit boring, but it connotes exciting things will happen / be read)

INSPIRE (hope that my audience will be inspired by my magazine)

MUSIC PULSE (music is a part of everyday life that it’s become a part of our

bodies, it’s inside of us all)

INDIE CENTRAL (connotes that this magazine will be purely based around all

things indie)

MUST (connotes to the reader that they must have this magazine or something

inside it, it’s a must see, must read, etc)

WHAT MY MAGAZINE

WILL COVER?

I want my indie music magazine to cover music, fashion, photography,

lifestyle, arts and other creative aspects of the world.

It will feature new and upcoming indie artists and bands in order to

promote them and gain publicity for them. I will have articles and

interviews to show this.

It will cover fashion, outfit inspiration and also what’s is new / trendy this

season.

It will also cover photography. Photographs of fashion, landscape, people,

lifestyle and places.

It will cover art and other aspects of creativeness, such as featuring artists

and painters etc, and their new pieces of work.

I want new and young artists featured in my magazine, but also older

artists and bands. Maybe artists that have influenced the new ones and

inspired them to become artists.

DOUBLE PAGE SPREAD

I think I want a double

page spread that features

a new artists or bands and

how they have come to

where they are now. E.g.

who’s influenced them,

who’s helped them, what

they have learnt, what

mistakes they have made.

Maybe this could be

shown in an interview type

format? This would

separate large chunks of

text and make it easier to

read for the readers and

viewers.