Embed Size (px)
DESCRIPTION
This Army Reserve Social Media Presentation discusses the development of our social media plan, working to get approval for our program, creating content & managing the community of users
Citation preview
Andrew Morton, Army Reserve Web & Social Media [email protected] Andrew Morton, Army Reserve Web & Social Media [email protected]
Creating, Managing & Sustaining Social Media
Develop a plan, get it approved & sustain you presence w/o sleeping with your smart phone!
Andrew Morton, Army Reserve Web & Social Media [email protected]
• Mission, Strategy & Business Case- You can’t go where you want to go till you know where that is, and you need to get by the Gate Keeper
• The Plan is done..Now what?– r3 (real, relevant & responsive)• How to Develop Content?- “Content Management” within Social Media Sites –
What works, when and how do I get my hands on it!
• How to “Manage the Community”- I was so busy figuring out how to get great content I forgot to ask myself “What happens if I do create a site that people find, & interact with?”
• Ways to avoid sleeping with your “smart phone”- Developing a “community management team that helps moderate & maintain your sites.
• Creating On-line Advocates- a3 (awareness, activity & advocacy)• Leveraging the power of your followers- transitioning from participant to
“Digital thought leader.”
Agenda Agenda
2
Andrew Morton, Army Reserve Web & Social Media [email protected]
Web/ Social Media Mission & Strategy
• Strategy: Integrate Web Site and Social Media Platforms to create “on-line communities” that value, interact with and share content.• Make Web 1.0 more “sociable” thru functionality that
promotes “two-way conversations” (Feedback, commentary, and content)
• Provide Leadership with a real-time venue to communicate directly and gain direct feedback
• Mission: Web and Social Media creates, moderates & monitors on-line communities to enhance public awareness & support while fostering Soldier & Family readiness.
3
Andrew Morton, Army Reserve Web & Social Media [email protected] Andrew Morton, Army Reserve Web & Social Media [email protected]
How do I turn this… Into These?
Translation please!!
Andrew Morton, Army Reserve Web & Social Media [email protected] Andrew Morton, Army Reserve Web & Social Media [email protected]
Build Your Plan…& a Brand!
You have to have a Plan!
Oh..Approval Would be nice too!- Although not mandatory
• Getting through the Gate Keeper requires 3 things:• A business model that shows ROI• A plan that answers the question “what happens if
the Sh%t hits the fan?” • A willingness to get fired!
Now you’ve got permission..what next?
Andrew Morton, Army Reserve Web & Social Media [email protected]
Social Media Content “Big 3”
“Customer Relations Management” (CRM)- “Tools and Technologies used to “connect” your customers and influencers” into your collaborative platforms (facebook,Twitter, Blog & Flickr)
Real
Relevant Responsive
Content Management- Analysis of Medium, Audience & Objectives is critical in creating and fostering content that promotes awareness, activity, & advocacy
r3
“ok..what’s next?”
a3=
6
Andrew Morton, Army Reserve Web & Social Media [email protected] Andrew Morton, Army Reserve Web & Social Media [email protected]
…By Asking “What if We are Successful?Who’s going to help me feed the beast?
…By Asking “What if We are Successful?Who’s going to help me feed the beast?
• Daily Site Content Management (Link b/t ours and Subordinate Site Owners)
• Manages “Distributive Content model”• Primary Soft Ware Trainer / Site
Certification
Strategy Integration Specialist
• Develops and implements best practices for platform integration (1.0 and 2.0)
• Helps Synchronizes efforts across all activities & Campaigns and Directorates
Content Manager
“Distributive CRM model”(Empower “Enterprise Leads/ Staff” to help Manage
Communities, Foster Interaction & Promote Advocacy)
Chief Digital/Social Media
Digital Strategy Team
Integration of Social Media into “Outreach”
Chief, Public RelationsWeb
Development Team
(Development, Maintenance & Site
Upgrades)
CMD Group Enterprise Leads
• Empowered to answer questions/ provide content• Developing a network of “on-line advocates” outside of your organization• Adopt user generated feedback to improve the organization
Andrew Morton, Army Reserve Web & Social Media [email protected] Andrew Morton, Army Reserve Web & Social Media [email protected]
Training, collaborating & empoweringProviding the “tools for success”
Training your Network of Managers Training your Network of Managers
slideshare.net/MyArmyReserve
Andrew Morton, Army Reserve Web & Social Media [email protected] Andrew Morton, Army Reserve Web & Social Media [email protected]
Followers interact w/ Resources
Content is “adopted” & Shared via “On-Line Advocates”
Linked to Web & Promoted thru
Social Media Sites
Interaction Creates both Leader &“User Generated Content “
Integration Leads to a3
(Awareness, Activity & Advocacy)On-Line Media• Coordinated & Created by Army Assets & Traditional Media
Media Adopts Content
Andrew Morton, Army Reserve Web & Social Media [email protected] Andrew Morton, Army Reserve Web & Social Media [email protected]
Build Your Plan…
Build Your Team…
Build Your Brand…
Engage!
What’s the Bottom Line?
![Ragan Sutterfield - Cultivating Reality [Excerpt]](https://img.pdfslide.us/doc/110x75/577cddb11a28ab9e78ad860a/ragan-sutterfield-cultivating-reality-excerpt.jpg)
