Arizona state university expansion to china

Arizona State University Expansion To China

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Introduction

ASU is a national higher institute of learning.It is located in the state of Arizona in United

States.ASU has been ranked as the leading US

public university.Has an enrollment of more than 72,254

students.It offers a wide range of major options.The institution has renowned athletic teams.

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Expanding Into China

China is a highly populated East Asian country.

It is the world’s second largest country in land mass.

It is world’s most flourished country in all sectors.

ASU aims at expanding its online undergraduate business program in China.

An analysis of various factors that govern the viability of this venture in order to make a rational recommendation has to be looked at.



Political FactorsChina is a socialist state.It is controlled by political administrative

power.China has a centralized democratic system.It also has an authoritarian government

system.It restrict wide range of areas including the

internet and the press.This presents a huge threat for ASU. The need to reform corrupted government

system presents a huge opportunity for ASU to succeed. www.domyhomeworkhelp.com


Economic FactorsChina’s economy is the second largest in the

world. It is market oriented focusing on

international trade.It has a strong state capitalism.The system has encouraged expansion in

private businesses.ASU will be able to target many business

people. This presents a huge opportunity for ASU.This might have a huge enrollment in its

online business program.www.domyhomeworkhelp.com


Social FactorsChina has a huge population estimated at

1.35 billion people.70% of the country’s population comprise of

workable individuals.This presents a huge opportunity for ASU. It can have a wide range of target population. China has a relatively wealthy citizenry.This is an opportunity for ASU as many

people can afford to pay for its online business program.



Legal Factors

China has a poorly established judicial system.

This challenges entities seeking justice.This creates a huge threat for ASU.It might not be able to seek justice with

regard to any unethical practices.



Market SegmentationChina’s target population will be segmented.This will be along lines of potential demand

for knowledge.The institution will ensure that intensive

marketing.Other targets are the employed and self-

employed individuals. They might be seeking to enhance their

knowledge.



Maintaining a Competitive AdvantageASU will adopt a competitive pricing strategy.It will also adopt a high level of flexibility.Product quality will equally be enhanced. ASU will upgrade content of the online

business program. This ensures it suits the current standards and

dynamics.



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Arizona state university expansion to china